Follow the trend and be in line with the present.
1. Follow the trend.
The visual appeal of short videos is stronger than that of pictures and texts. Users can easily look forward to the next video, so short videos will become popular sooner or later.
2. Be consistent with the present moment.
Xiaomi and Melon are very cute, the videos taken are short, and the content shown is often the essence, which is in line with people's fragmented reading habits today.