Beijing Miaoying Home Catering Management Co., Ltd. was established in 2005. It is a catering management service enterprise mainly promoting the franchise business of Miaoying Bamboo Sun Goose specialty delicacies.
Bamboo fungus goose is made in the form of a soup pot with white goose and bamboo fungus as the main raw materials, supplemented by other vegetables, fungi and seasonings. This way of eating was originally a traditional delicacy of the Miao compatriots. In the Miao area It is widely circulated that they often serve Bamboo Sun Goose as a respect when entertaining distinguished guests. However, the pure Miao Bamboo Sun Goose focuses on the taste of the Miao compatriots and cannot fully adapt to the eating habits of people across the country.
In the late 1990s, Mr. Yu Wencai, the chairman of the company, embarked on an arduous road of research with the determination to study, improve and develop bamboo fungus goose. In the Miao area, I learned about the varieties and habits of geese, interpreted the nutritional value and therapeutic functions of geese and bamboo fungus, visited the goose chefs of the Miao ethnic group, consulted a large amount of relevant literature, and visited Chinese herbal medicine experts many times. After repeated research and experiments, it took many years to achieve this goal. With increasing perfection, we have created a special hot pot with bamboo fungus and goose that not only retains the ethnic flavor of the Miao people, but also suits the tastes of people of all ethnic groups across the country.
In 2001, Mr. Yu Wencai took the lead in opening the first bamboo fungus and goose hotpot restaurant in his hometown of Heze, Shandong.
In 2002, the trademark "Miao Ying" was registered with the Trademark Office of the State Administration for Industry and Commerce of the People's Republic of China.
In 2003 and 2004, the Heze Main Store was designated as a "Famous Food Store with Flavor and Specialty" by the "International Peony Fair Organizing Committee" for two consecutive years.
In the second half of 2004, Miaoying Bamboo Sun Goose opened its first franchise store in the capital Beijing.
In 2005, "Beijing Miaoying Home Catering Management Co., Ltd." was established in Galaxy Building, No. 6, West Third Ring South Road, Fengtai District, Beijing, and applied to join the "China Chain Store and Franchise Association" and listed it on Baidu The website has done a franchise promotion. Since the establishment of the company, it has been absorbed as a member unit by the "Chinese Food Culture Research Association", by the "China Chain Store and Franchise Association", and by the "Chinese Cuisine Association". In the same year, it won the gold medal of the "Chinese Flavor Famous Food Festival".
In 2007, Miaoying's special ingredients for bamboo shoots and goose obtained the QS food quality and safety market access certificate.
In 2008, Beijing Miaoying Home Catering Management Co., Ltd. successfully passed the registration of the franchise management system of the Ministry of Commerce. In the same year, it was rated as "Chinese catering cultural service quality ★★★★★ catering enterprise" by the "China Market Monitoring Center", and was rated as "China's famous green catering store" by the "China Market Research Center" and "China Market Monitoring Center".
In the second half of 2008, it was rated as "Beijing Famous Hot Pot" by the "Beijing Catering Industry Association" and was elected as a "Governing Unit".
In 2009, it was recommended by the China Consumer Protection Foundation as a national "commitment-honoring and trustworthy consumer-safe unit".
It was awarded the honorary title of "Chinese Famous Hot Pot" by the 2009 National Food and Local Famous Food Expo, and won the gold medal of "Chinese Famous Food Store" at the 2009 National Food and Local Famous Food Expo.
In the second half of 2009, it was designated as a "College Student Franchise Entrepreneurship and Employment Base" by the China Chain Store and Franchise Association. Appointed as a member unit of the "World Outstanding Chinese Entrepreneurs Association" by the World Outstanding Chinese Entrepreneurs Association.
In 2009, it was selected by the Brand Working Committee of the China Association for the Promotion of Ethnic Trade, the National Cooperative Economic Industrialization Committee, the China Industry Development Survey and Evaluation Center and the National Industry Leading Enterprise Brand Selection Organizing Committee, and the four units *** Selected as the best honor for "the most satisfied chain headquarters among franchisees across the country" and "the top ten most competitive brands of Chinese specialty catering".
In many years of practice, Mr. Yu Wencai has creatively perfected the three major technological breakthroughs of removing fishy greasiness, making fresh soup, and braised goose. He is distinguished from other hot pots with his unique eating method and scientific research and development. Learned the five-step meal routine and how to eat. Miaoying Zhusun Goose attracts many consumers and franchisees with its high-quality service and excellent dishes. Franchise stores are located in large and medium-sized cities across the country.
The excellent corporate culture of Miaoying Bamboo Sunge is created in the long-term practice process, forming a unique cultural environment for the survival and development of Miaoying Bamboo Sun Goose, and creating an excellent cultural brand. Miaoying Zhusun Goose takes characteristic culture as its basis, advocates green and healthy consumption, and is constantly improving and working hard to discover and carry forward the food culture with national characteristics!
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