Current location - Recipe Complete Network - Food world - Joy's brand history
Joy's brand history
1932, Elmer Turin of San Antonio and Herman W. Ray of Nashville, two young Americans who have been engaged in potato processing for many years, founded the Ray brand. It is a Frito-Lay snack food brand.

1956 Leshi became the first fast food brand in America. From 65438 to 0959, Leshi has more than 40 products and more than 3000 employees. In 20 13, PepsiCo ranked 37th in the list of "the most admired companies in the world" selected by Fortune magazine, and137th in the list of Fortune 500 in 20 13. In 20 12, PepsiCo was rated as one of the top enterprises in the United States in 20 12 by Forbes magazine, and once again ranked first among the "Best Corporate Citizens" published by American Corporate Responsibility magazine. The list is considered to be one of the three most important annual business rankings in the United States.

Landing in China

As a world-famous brand, Xerox spread its irresistible delicious and happy brand spirit to the whole world from 1938 and entered the China market from 1993. Joy has been creating delicious legends with China characteristics for 20 years. Based on the needs of local consumers and the profound food culture in China, it developed delicious potato chips suitable for China consumers, and spread the brand concept among hundreds of millions of consumers in China, thus becoming a household name.

The secret of crisp and delicious Xerox potato chips lies in its high demand for raw potatoes. Today, PepsiCo's food business in China has grown to six food production plants and seven sustainable development demonstration farms. PepsiCo's investment in agricultural development in China has exceeded 200 million yuan. In the past 65,438+02 years, more than 65,438+00,000 farmers have benefited from the agricultural projects of China Xerox.