original article No.1, reproduced with authorization.
when it comes to gen n generation, we always love and hate each other. The word "comprehensive N generation" is inherently two-sided: for David or advertisers, comprehensive N generation means a mature and proven program model, which means that it can provide a relatively stable value return. For the audience, the generation N is born with a sense of tiredness and boredom, and its life course is similar to the entropy increase in physics.
No matter how many people question that a large number of comprehensive N-generation programs have already formed aesthetic fatigue for the audience, or hindered the innovation of programs, leading to ruthlessness, it is undeniable that in 216 and the coming 217, comprehensive N-generation programs are still the absolute protagonists in the variety market. In the Top2 list of provincial satellite TV variety shows in 216, there are 12 variety shows hanging the banner of comprehensive N generation. Moreover, compared with the new programs, the ratings of the comprehensive N generation are much better than the new programs. In the top 1, there are as many as 8 programs in the comprehensive N generation, which shows that the comprehensive N generation that people love and hate is undoubtedly the biggest guarantee for David's variety ratings.
The N-generation has absolutely crushed the new programs in ratings
Of course, it can be seen from the list that variety shows have almost become the foundation of the first-line provincial satellite TV. In Top2, Zhejiang Satellite TV occupies half of the country, and ***1 programs are shortlisted. The second place, Oriental TV, has four programs selected, and Hunan TV and Jiangsu TV have three programs respectively. Undoubtedly, the great advantage of Zhejiang Satellite TV in the variety field is the biggest contributor to narrowing the gap with Hunan Satellite TV this year.
It is precisely because of the stable performance of Gen N in ratings in 216 that in 217, David will still lay the emphasis on Gen N.. Although more new programs will be launched in 217, the comprehensive N generation is the undisputed leader in the time segment that truly represents the core competitiveness of various TV stations.
judging from the evening arrangement of the four Davids in 217, the comprehensive N-generation programs still occupy a large proportion. Due to the strong performance of new programs of Zhejiang Satellite TV in 216, the number of N-generation programs in 217 reached an unprecedented 14 files, of which Friday night programs completely copied the 216 layout. At the same time, Hunan, Dongfang and Jiangsu all have seven programs. Although the number of new programs of the three TV stations in 217 is higher than that of the N generation, the N generation often occupies the most competitive time segment of the TV station. For example, the four comprehensive N generations arranged by Dragon TV on Sunday night were the four highest ratings of Dragon TV in 216. Jiangsu Satellite TV will place the 5th comprehensive N generation on Sunday night to strengthen the overlapping broadcast effect and fully compete for Sunday night time. Hunan Satellite TV's comprehensive N-generation covers three days from Friday to Sunday, but the arrangement of three programs on Sunday also shows its determination to fully develop Sunday evening programs.
n-generation scanning of the four Davids
According to the broadcast situation of the four Davids' programs in the weekend evening in 216, they can be roughly divided into two types: (1) the number of N-generation programs is more than new programs, and Hunan Satellite TV is the representative; (2) The number of N-generation programs is less than that of new programs. This more mainstream camp covers Zhejiang, Dongfang and Jiangsu TV stations.
1. Hunan Satellite TV: There is an urgent need to create a new "phenomenal" variety show
From the ratings of variety shows broadcast by Hunan Satellite TV in 216, we can see the huge competitive pressure that Mango Taiwan is facing. In 216, Hunan Satellite TV was the only first-line TV with more N-generation programs than new programs. If we compare the ratings of N-generation programs with those of new programs, it is obvious that the ratings of N-generation programs are more secure. Although there are innovative and bright variety shows such as "A whirlwind dutiful son" and "I want to sing with you" in the new program, they do not have the potential of "phenomenal explosion". "Summer Sweetheart", as a bold live variety show, is courageous, but it falls far short of expectations. As the only variety show in Mango Taiwan with a layout on Sunday night, Touxian Drip Sunday has not achieved satisfactory results.
Note: The statistical time is from January to December 2, 216, and other data are all in this period unless otherwise specified.
The fatigue of new programs may not have reached a fatal level, but the weakness of integrated N-generation programs makes Mango TV unable to sleep peacefully under the couch of the first provincial TV station. In fact, only "Real Man Season 2" has achieved a certain degree of breakthrough in the five comprehensive N-generation programs, and both ratings and word-of-mouth have achieved good response. Although "All Staff Acceleration" has improved the ratings due to its adjustment to the prime file, its word-of-mouth has seriously declined. "I am a singer" and "Here We Come" have dropped to a great extent compared with last season's achievements. In 216, Mango Taiwan did not have a variety show rating of 2%, which is not a small embarrassment.
The N generation is weak, and the new programs are weak. If Mango TV wants to continue to occupy the first place in provincial satellite TV in 217, it will undoubtedly need to make great efforts.
2. Zhejiang Satellite TV: The ace program has declined, and the new program "blossomed more"
As the TV channel that relies most on the variety section in the first-line TV, Zhejiang Satellite TV has an absolute advantage in both the number of variety programs and the ratings. However, although the situation is gratifying, it does not mean that there are no problems.
The performance of Zhejiang Satellite TV's comprehensive N-generation programs in 216 was not satisfactory. Although Running Man and New Songs of China, which have changed their names, still firmly occupy the top two spots in domestic seasonal variety shows, the once formidable dominance no longer exists. Although the ratings of both programs have broken 3%, no one will deny that the evergreen trees of these two seasonal variety shows are entering their twilight years. Secondly, The Challenger Alliance, an original program that is particularly similar to Running Man, has also declined slightly. However, the ratings of "Have You Along the Way" and "Twelve Scenes" have increased.
In 216, Zhejiang Satellite TV's new variety show reached 1 files, ranking first among first-line satellite TV. These new programs have a good performance in ratings, and a wide range of types, including music, comedy, food, competitive sports and Zhejiang Satellite TV's best outdoor reality show, can be described as multi-flowering. While continuing to expand its dominant position in the field of outdoor reality shows, strengthening its competitiveness in various mainstream variety sectors has become the direction of Zhejiang Satellite TV.
In 217, Zhejiang Satellite TV's comprehensive N-generation programs reached 14 files. Although the surprises that may be brought to the audience will be reduced, the quality of the programs is guaranteed.
Note: As the broadcast platform of "I'm going to school" in the first quarter is Oriental TV, it is not included in the statistical scope
3. Oriental TV: the ace program is strong, and the quality of new programs is uneven
Judging from the ratings of the six comprehensive N-generation programs of Oriental TV, the performance of 3 liters and 3 strong programs is generally acceptable. Among them, "Happy Comedian Season 2" rose strongly, becoming the only variety show that can be phenomenal in 216, and its success has also become a catalyst for David to arrange comedy programs one after another. "Extreme Challenge" has maintained its original flavor. Although the ratings have not changed much, it has completely exploded in Running Man on the Internet and become a copy model for many outdoor reality shows. However, My New Clothes, which was originally very distinctive in the program mode, did not perform well, and the ratings even halved.
However, the quality of the new programs of Dragon TV is uneven. As we all know, Dragon TV focuses on creating matrix programs around comedy programs. In 216, Dragon TV will have a comedy program every quarter. For example, the new programs "Tonight's Paramount", "Smiling Aobang" and "Smiling Stars Into the Earth" are the innovations this year. However, except for the European and American comedy styles in Paramount Tonight, the other two comedy programs are not satisfactory in terms of ratings or the quality of the programs themselves. The biggest highlight of the new program is the so-called original "Battle of Nature", and a program like "Come on, Beautiful Girl", whose audience is too young, is not in line with the positioning of Oriental TV itself, and it is reasonable that there is no good performance.
△ Zhang Ziyi joined super brain in the fourth season
4. Jiangsu Satellite TV: The N-generation took off, and the explosion of new programs is hard to be seen
Jiangsu Satellite TV's performance in the variety market in 216 was generally stable, but from the performance of the N-generation programs, Jiangsu Satellite TV's performance was the best. The ratings of three comprehensive N-generation programs, super brain, Masked Singer Guess and Let's Love each other, have all increased, especially the latter two are striking in ratings and word-of-mouth. The three comprehensive N-generation programs also swept the top three ratings of Jiangsu Satellite TV in 216.
However, the performance of the new program in Lai Chi Tai is not eye-catching, and it can only be evaluated by mediocrity. The outstanding performance is "Extraordinary Partner" broadcast in the second quarter, and "Our Challenge" which is being broadcast and passed on from CCTV. Other programs are either well-behaved or lack competitiveness. For example, "Heroes on Earth" focuses on the concept of electronic sound, but the adaptation of many songs is difficult for the audience to really accept. "Let's Fight" became the representative of outdoor reality show who tried to gain ratings by piling up stars, but the ending was not ideal.
Summary: Life and death of Gen N
In fact, people's love and hate for Gen N do not stem from their hatred for themselves. Any program, like every life, has a normal spring and autumn harvest, birth and death. The reason why today's comprehensive N generation makes people feel helpless is that the source of its model is not from the "independent innovation" of the country, but often draws on or buys the program model and copyright of South Korea. The hysterical pursuit of original mode and the boredom of various so-called "mask" games under the banner of "originality" are expressed and revealed by the concept of comprehensive N generation. I'm afraid what really deserves reflection is not the existence of the N-generation program, because it has its own set of business logic to dominate its life course, but how to create and stimulate a set of healthy program production mode that meets the policy requirements and the real needs of the audience. This is the central issue that should be deeply considered at present.