Douyin expansion coupons play an important role in short video marketing. It is a form of coupon used by Douyin advertisers to promote goods and services, aiming to increase brand exposure and increase sales. Expansion coupons can be obtained through purchase or specific channels. Users can enjoy discounts when consuming at the merchant's online and offline stores, but they need to follow the merchant's account and receive it first, and cannot be used in combination.

The advantage of expansion coupons lies in their dual benefits. For advertisers, it can effectively broaden the reach of products and increase brand awareness. For consumers, it provides real discounts and improves users' shopping experience and loyalty. However, there are some restrictions on using expansion coupons, such as the need to purchase or receive them in advance, and merchants have the right to adjust or stop issuance at any time, which may cause a certain degree of inconvenience.

Currently, Douyin expansion coupons are applicable to various consumer goods, such as clothing, beauty, food, and daily necessities. Merchants widely promote their products through such activities, and users can flexibly use expansion coupons to enjoy discounts when shopping. In general, although there are some operational rules, due to its convenience and wide applicability, Douyin expansion coupons are a quite practical marketing and consumption tool for merchants and users.