(1) Online forum promotion. [Suitable for the early and late stages of opening] Publicity location: Various local forums

Publicity method: First, focus on highlighting the characteristics of the store, opening time, location, activities, etc. For example, what kind of activities do customers who come through the forum do? discounts, which can greatly play a publicity role. Another point is that you must communicate with customers through forums. Here you can better understand whether customers like your store, which areas need improvement, and which areas can be focused on cultivating. Dishes, etc. In addition, modesty is the most basic. Even if the customer expresses great dissatisfaction, I believe that the customer still likes you because of your humble attitude.

Advantages: free, rapid publicity

Disadvantages: poor publicity will be regarded as vicious advertising and the post will be deleted

(2) Weibo promotion [suitable for opening a business Later period] Promotion location: Sina Weibo

Promotion method: Weibo is a place with a strong user group. We can register an account on Weibo and apply for V certification. If you are joining, you can let The company helps you, so the success rate is higher. Then you can promote your Weibo in your leaflets, stores, forums and other places to gain more and more fans. You can also participate in various preferential activities on Weibo and use Sina Users will promote you

Advantages: Free, you can do promotional activities and there are many people to promote (especially in big cities)

Disadvantages: Slow, it takes time to accumulate step by step Don’t rush publicity

(3) Flyer publicity [suitable for the early stage of publicity] Publicity location: downtown, community, near stores

Publicity method: print a large number of beautifully designed and attractive leaflets Start mass distribution three days before the opening. The location cannot be too far, just within a two-kilometer radius of your store. Of course, the downtown area is excluded. The appearance of the store, delicious menu, and activities are printed on the flyer, such as What kind of deals can flyers get on opening day and so on.

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Advantages: large quantity, let customers know you first time

Disadvantage: more money

Nowadays, many franchisees will do a one-day activity, giving away as much as you eat, but the gifts will only be used when you come to consume next time and the amount of consumption is enough. This method It is also very good to capture the needs and preferences of customers through a psychology.