Every cook has a dream, that is to open his own restaurant and be his own boss. Although Wang Gang has made a lot of money in the past few years, even an ordinary chef will not make so much in a few lifetimes, but in Wang Gang's heart
My real dream is to open a restaurant.
On July 15, 2020, a small braised food shop called "Kuancai Braised Food" quietly opened at Exit C of Liulichang Station of Chengdu Metro Line 7. The store is not big, only less than 50 square meters, and there are only two tables in the store.
, the rest are all braised food stalls, the kind of braised food shops that take away the food after it is sold out.
The decoration of the store is also relatively ordinary, leaning towards the retro style. The main dish of this braised food shop is rabbit legs. A small rabbit leg sells for 7 yuan, sweet-skinned duck 64 yuan per catty, red oil Bobo chicken 40 yuan per catty, rabbit
The first one is 12 yuan, lemon chicken feet are 22 yuan per pound, rattan pepper chicken is 20 yuan per pound, and red oil pig ears are 20 yuan per pound. The prices are actually not very expensive, similar to those sold in street braised food shops in Chengdu.
A month after the store opened at a low cost, Wang just promoted it in videos on major platforms. After the video was released, the search index for Kuancai braised food increased more than ten times, and it soon became the number one snack and fast food category in the area where the store is located.
.
From its opening to the present, more than 10,000 people have checked in at this store. Many fans from Chengdu have gone to check in and take photos. Many people took advantage of Wang Gang’s fame to place orders and taste them. Even some other food bloggers in Chengdu bought Kuan
After the dish braised food came back, it was tasted and the second spread was carried out.
There is a team behind this store opening. Through Qichacha, we found that trademarks such as "Kuancai" and "Kuancai Diary" have been registered by Wang Gang.