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As the saying goes: Food is the most important thing for the people. People of all ages need delicious food, and regardless of men, women, old or young, there are many people who like delicious food, so fans of food tour videos are definitely not interested in it. They are all elderly people. This kind of short video has a wide spread and a large audience.

Food is the most important thing for the people, and food bears the most direct expectations and yearnings of the general public. Nowadays, the popular gourmet restaurants have the same purpose but the same approach. Bloggers approach the topic from a personal perspective and spread "personal experience" comments to the audience. This role of opinion leader can easily make viewing users have the impulse to purchase the recommended products. After all, this kind of grass planting uses high-frequency content traffic to penetrate into e-commerce or local life markets to achieve a closed-loop model of "online grass planting-offline transactions", which is what major platforms are happy to see. result. In fact, the promotion of the platform is also the catalyst for the situation to gradually become abnormal.