If you have the ability, it is best to hire a photographer to take pictures and refine them yourself. If you are not sure, you can only use the pictures in the platform system library. Of course, customers will have a better impression of things that are consistent with the pictures and the real thing. ?

Of course, when taking product photos, you can use your mobile phone to take photos and upload them to major food platforms. The refined product photos will be better than those taken by the merchants themselves. Of course, these all depend on It depends on the merchant’s own intention.

1. High pixels in pictures

The texture (and "clarity") of the picture will directly affect the user's first impression of the freshness and quality of the dishes. In comparison, most of the pictures found on the Internet are blurred due to repeated copying and pasting. Instead, they are not as good as pictures taken with your own photos and mobile phones, which give people a fresh and fresh feeling.

2. Be good at using props to create an atmosphere

Most businesses have not studied photography, and the biggest headache is how to pose for the photo. One of the tips is to use props, such as tableware.

Try to choose solid color tableware (white is best), especially when serving brightly colored dishes, solid color tableware will highlight the sophistication of the dishes. The color of the tableware should match the background color. For example, for a wooden table, you can choose wooden tableware. It is generally not recommended to use black tableware, but if the background tabletop is black and the food is lighter in color (such as rice noodles), it can also be used.

Props can enhance the atmosphere and create a beautiful dining atmosphere. Some Internet celebrity restaurants, Western food, and light food generally work hard on the atmosphere of the dish pictures, but for merchants who take pictures of the dishes themselves, There is no need to deliberately pursue the atmosphere, as long as the background is clean. If you want to pursue uniqueness, you can watch food programs, refer to your peers, and learn to use small props to enhance the beauty of the picture.

3. The pictures of the dishes are authentic

Only authentic dishes will allow customers to place orders with authenticity. Do not deliberately increase the portion or quantity of certain ingredients, or change the taste or ingredients in the dish pictures just for the sake of appearance. Make sure the dishes are authentic.

Use chopsticks, magazines, mobile phones, pens and other items with uniform sizes as reference objects to give customers a rough estimate of the portion size of the dishes. The dishes in the picture should be fully exposed and should not be cut off to prevent customers from unclearly identifying the portions of the dishes. Don’t change the color of the food in the picture excessively just to look good. The setting can be simple and the atmosphere can be enhanced, but the presentation of the dishes should not be too exaggerated. The picture should be clear, realistic, and clean.

4. The shooting angle is very important

Different shooting angles bring different shooting effects. When we shoot, we need to grasp the characteristics of the dishes. Different characteristics of the food require different shooting angles.

The shooting angles generally include 90-degree overhead shot, three-quarter angle, head-on shot, and 45-degree oblique shot. Generally speaking, 45-degree shooting is the safest and the best effect. It can capture the layering and integrity of food and improve its quality in minutes. For takeout, having a good-looking picture of the dish is equivalent to a stepping stone, which can directly attract users to place an order.