Established in 1994, Sichuan Haidilao Restaurant Co., Ltd. is a large-scale inter-provincial direct-selling restaurant brand hot pot restaurant, which mainly deals in Sichuan-style hot pot and integrates local hot pot characteristics. Its full name is Sichuan Haidilao Catering Co., Ltd., and its founder is Zhang Yong.
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Haidilao always adheres to the principle of "pollution-free, one-off" material selection and bottom material, and strictly controls raw materials and ingredients. Over the past 20 years, it has been tested by the market and customers, and successfully built a hot pot brand with high credibility and quite Sichuan hot pot characteristics.
After 20 years of hard work, continuous progress and unity, Haidilao gradually started from an unknown small hot pot restaurant and developed into a company with nearly 20,000 employees today. At the same time, it also has a group of experts and professional technicians in food, catering, nutrition, engineering, warehousing and management.
Baidu encyclopedia-haidilao
2. What does Haidilao mean? Haidilao is a catering brand, and its name is a term derived from Sichuan Mahjong.
Haidilao International Holdings Limited (HKEx: 6862) was established in jianyang city, Sichuan Province on 1994. It is a large-scale inter-provincial direct-selling restaurant brand hot pot restaurant, which mainly operates Sichuan-style hot pot and integrates local hot pot characteristics.
The founder of Haidilao is Zhang Yong. He is from Sichuan. Because Sichuanese like playing mahjong very much, the last peace card is called Haidilao. At the beginning of his business, he thought hard about the name of the shop. At that time, he had a girlfriend who was also his wife now. Once when playing cards, she made a sea fishing and drew a card, which was the last card and was very big.
She was very happy to add more, and then his wife asked Zhang Yong why she was so sad. Zhang Yong told her that she couldn't remember the name of the shop, so his wife said it was best to call it "Haidilao" directly. Zhang Yong is familiar with this name, so he named his restaurant "Haidilao".
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History-
Haidilao International Holdings Limited was founded by Zhang Yong on March 20th, 1994. Haidilao was a small shop engaged in mala Tang in the early days, and now it has developed into a large-scale direct chain enterprise mainly engaged in Sichuan-style hot pot and integrating the characteristics of hot pots all over the world. Its name "Haidilao" originated from the term of Sichuan Mahjong.
Haidilao Hot Pot is positioned as a high-end hot pot restaurant, and the per capita consumption is 65,438 yuan +050 yuan to 200 yuan. The company is also famous for its thoughtful customer service, such as providing aprons, rubber bands, hair clips and other items in stores, and providing child care services. Equal customers can enjoy free shoeshine and manicure services. Waiters will also peel shrimps, perform Lamian Noodles and sing songs for the guests, and actively create surprises.
For example, I found that someone would quietly send a cake on their birthday. The waiters in the store come from all over the country, so customers can find their counterparts to serve. In addition, Haidilao also allows customers to bring their own ingredients and drinks. The company also has a shopping center in jianyang city, Sichuan.
1999, Xidilao Xi Yanta Store opened. It opened a branch in Singapore at the end of 20 12, becoming the first overseas branch of Haidilao. In 20 15, Haidilao opened its first store in Taiwan Province Province in Taipei. By 20 17, the 3rd floor of Kowloon Line in Yau Ma Tei, Hong Kong will be rented out in advance at a monthly rent of 550,000 yuan, and the first flagship store will be opened, tentatively for 24 hours. 20 17 10, the hong kong store was officially put into trial operation.
Baidu encyclopedia-haidilao
3. Background resume of Haidilao boss Zhang Yong, chairman of Haidilao Catering Co., Ltd. in jianyang city, Sichuan Province.
The first Haidilao was established in Jianyang, Sichuan on 1994. In the past 16 years, the company has developed into more than 50 direct stores, four large-scale modern logistics distribution bases and a raw material production base in Beijing, Shanghai, Tianjin, Xi, Zhengzhou, Nanjing and Shenyang, with a turnover of nearly 2.2 billion yuan in 20 165438 and more than 1 10,000 employees.
With the goal of "procurement scale, production mechanization, warehousing standardization and distribution modernization", four large-scale logistics distribution bases have been established in Beijing, Shanghai, Xi and Zhengzhou respectively, forming a large-scale logistics supply system integrating procurement, processing, warehousing and distribution. The production base is in Chengdu, and its products have passed HACCP certification, QS certification and ISO international quality management system certification.
The company has won more than ten titles and honors in Sichuan, Shaanxi, Henan and other provinces, such as "advanced enterprise", "consumer satisfaction unit" and "famous hot pot", and won the reputation of "five-star" hot pot restaurant with innovative service. 20 10 was awarded "10 Best Hot Pot Restaurant" by Dianping.com in February.
Zhang Yong and Shu Ping ranked 758th in the 20 12 Hurun Report with a wealth of 2.3 billion yuan.
4. The development process of Wuhan Haidilao (World Trade Plaza Store) Store Haidilao has always held high the banner of "green, healthy, nutritious and distinctive" and devoted itself to the development and research of hot pot technology. On the basis of inheriting the original characteristics of Sichuan-Chongqing catering culture, Haidilao is constantly innovating, with unique and pure taste.
Haidilao always adheres to the principle of "green, pollution-free and disposable" in the selection of materials and bottom materials, and strictly controls raw materials and ingredients. After 13 years of market and customer testing, it has successfully established a high reputation. After fifteen years of hard work, continuous progress, unity and hard work, Haidilao gradually started from an unknown Haidilao small hot pot restaurant, and today it has more than 1,000 employees, a group of experts and professional technicians in food, catering, nutrition, engineering, warehousing and management, and has developed into 32 direct-operated branches with a business area of over 50,000 square meters.
5. Why can't Haidilao copy many beautiful talks about Haidilao recently? Many enterprises are studying, and it is even rumored that someone went to Haidilao to study undercover. The result is a pity. Why can't they study and take them with them? Although the employees of Haidilao can't dig it, the technical content is not very high. Why can't peers copy? What is the true meaning of Haidilao's prosperity behind many voices of approval? Through understanding this company, Shangyang Tianxia found that the difference between Haidilao and other peers lies not in the hot pot itself, but in the cultural concept difference that goes deep into the bone marrow.
Specifically, * * * now: 1. Haidilao manages corporate culture, the hearts of employees and customers, and aims at the best experience of employees and customers. However, other peers are doing business with the goal of maximizing profits.
These are two completely different value orientations. To use an inappropriate metaphor to describe it, that is, a carnivorous wolf has to learn to be vegetarian from a vegetarian sheep, and the effect is definitely not satisfactory.
2. Haidilao deeply implants culture and ideas into the bone marrow of every employee, even into the hearts of customers, and this culture and concept just caters to the simplest needs of human nature. This kind of culture starts from the founder, replicates and spreads from the inside out, and grows by recruiting and cultivating family members, allowing employees to control their own thoughts and realize "inaction".
The whole enterprise is like a paradise, which saves a lot of management costs. Other companies are controlled from the outside to the inside, that is, they directly recruit ready-made employees, retain their original thinking and habits, and control their active thoughts with rigid systems. Staff mobility is high, management costs and labor costs remain high, and the operating results will certainly be very different.
3. Haidi fishing takes the route of steady development, slow and steady, step by step, not taking the route of capital operation and refusing venture capital. They decide how much territory to expand according to the number of members of their "Xanadu". Although the number of shops is not growing fast, once they expand a "territory", they can take root and sprout, and they are not easy to wither, because they have always maintained a seller's market trend of demand exceeding supply, and this trend has become more and more obvious with their increasing influence.
4. Haidilao culture is the core of entrepreneur culture, and it is entrepreneurs themselves who need to learn, not ordinary employees. Many employees go to study, not the boss himself, but the entrepreneur himself affects the core culture of the enterprise. Therefore, even if employees learn the essence, the influence on the company is very limited, because the influence of ordinary employees on entrepreneurs is often too weak.
Excellent corporate culture has been formed in the initial stage of the enterprise, but it is very difficult to make major adjustments to the deep-rooted culture after the enterprise develops to a certain scale. This adjustment is more difficult than establishing a new company, because you will find that the new cultural reform will encounter numerous obstacles in the process of promotion.
Unfortunately, most enterprises do not realize the importance of culture until they reach a certain scale. 6. Haidilao culture has a strong background of the times, so it is difficult to be copied.
Not every entrepreneur has excellent entrepreneurial spirit in the initial stage of starting a business, but Haidilao has successfully operated for nearly 20 years and experienced years of accumulation and precipitation, leaving behind the essence of its culture and a heavy background of the times-people in different times have different value orientations, and such historical accumulation is unrepeatable. 7. Few enterprises can create a happy, independent and efficient cooperation atmosphere like Haidilao.
Moreover, this atmosphere is the scale of a team of tens of thousands of people, and its attraction and educational power to new employees are difficult to replicate. 8. Many enterprises have only learned sea fishing techniques.
Facts have proved that it is not uncommon for enterprises with technology above Haidilao, but their business is not satisfactory, because this is not an industry that can be supported by technology alone. 9. The competitive learning of other enterprises is only to promote Haidilao, which makes it more difficult to surpass it.
Haidilao has nearly 20 years of brand accumulation. When many colleagues have been learning and praising it, even deifying it, more people will look to Haidilao, and learning will become the promotion of Haidilao. Even if customers experience the same service, they will say they learned it from Haidilao. 10. Many enterprises study behind giants, but ignore innovation.
There is only one sea fishing, even if we can 100% learn its essence, it will not become a real sea fishing. If these enterprises can't innovate and just follow blindly, then they can only serve as cannon fodder and stepping stones for giants like Haidilao. In a word, the most difficult thing for an enterprise to copy is its core culture. When an enterprise takes culture as its core strategy and weapon, it is often unstoppable.
Many enterprises have always stressed that entrepreneurs should put corporate culture in an important position, which is why. Shangyang Tianxia will also cultivate more entrepreneurial spirit and corporate culture for future entrepreneurs in the "Towards Excellence" special training class, because we believe that in the future business competition, it is not only a technical dispute, but also a cultural dispute.
Technology may be outdated, but culture can last forever. Shang Xia is original, please indicate the source.