Zhihu is defined as an online question and answer community, but it is more like a forum. Its discussion topics basically cover all aspects we can touch on, keeping up with hot topics. The biggest difference from search apps and websites such as Baidu and Google is that many Zhihu users are not looking for answers to specific problems. They not only obtain knowledge from the forum, but are also content creators and sharers. It is necessary to mobilize users' enthusiasm and improve participation and professionalism. Content producers who gather because of common interests are the core component of the forum. Zhihu's integration of a large number of divergent thoughts rather than specific answers is the essence of this APP.
Personally, there are three reasons for using Zhihu: first, when you encounter a problem and need to answer it; second, you browse your phone for no specific purpose just to relieve time and are too lazy to do other things; third, you browse on a certain topic. I have unique ideas about issues in the field and want to find like-minded users to discuss with and expand my circle of friends.
(Some students have already analyzed the third one, so I won’t elaborate on it 0.0)
Scenario 1: When in doubt, go to Baidu to search for answers. Faced with a large number of pages of varying quality, users need to spend a lot of time filtering and citing. If you have the conditions, you can also go to relevant people to ask for help.
Scenario 2: Playing mobile games, hunting, using social apps or music-related apps for relaxation. ?
Scenario three, the following are all omitted 0.0
Scenario one: Treat Zhihu as an optimized version of Baidu, just a tool. .
Scenario 2: Taking myself as an example, there will be many users who browse Zhihu when they do not encounter specific questions of interest. This is because relaxing activities after school or work, such as traveling and playing games, can make people feel guilty. (That is, the feeling of emptiness caused by wasting time)
Picking up your mobile phone to browse Zhihu information is more interesting and relaxing than reading and studying in your free time, and you can get a lot of information and satisfy your interest in the world. knowledge and curiosity.
At the same time, due to Zhihu’s label of “a gathering of talents with high-end professional knowledge,” many topics are less entertaining. Holding the phone for a few hours will also give people a sense of accomplishment that "I have gained a lot of knowledge, and this time is not wasted."
In addition to the general mode of specializing in searching content, Zhihu can add an "exploration mode" specially provided for users who want to learn about knowledge in different fields with low intensity in their spare time. In this mode there will be filterable topic ranges. For example, today's areas of interest are "Physics, Game Production Related, and Dance." The system will only output content in these fields based on keywords, and remind the user to set a browsing time limit to end browsing. After browsing, the memo interface will automatically pop up for users to summarize their browsing gains and understanding. In this way, under the premise of limiting the learning intensity and clarifying the gains, the users' sense of pride and accomplishment will bring them great benefits. Positive emotions. Encourage a large number of users who do not produce content to become more valuable content creators.
Memos can be shared to memo collections and personal introduction interfaces in related fields, and you can choose whether to let users who are also interested in these fields see them. This can help people more accurately find like-minded and similar users, strengthen their sense of identity and belonging to the platform, and also strengthen their social attributes.
(1) Search answer scenario: When you encounter a problem and search engines such as Baidu cannot provide sufficiently professional and vivid results. Platforms like Zhihu where high-quality discussants gather will show value.
Frequency of occurrence: high, important. Emotional experience: Questions that need to be answered with the help of Zhihu are often more important, with high survival experience, high curiosity experience, and average interest experience (the scope of the search is clarified).
(2) Browsing scenario: There are a lot of users in this group (someone often browses Zhihu comments in a day out of boredom), but the problem is that although these users spend a lot of time, they basically have no output. Any content. Like, thank, and collect three times in a row may be a rare operation. Such a large group has no value other than providing traffic, and the extremely low participation rate is the problem.
? Frequency of occurrence: high, important. The experience of curiosity is high, the experience of achievement is average, and the emotional experience of self-experience, influence experience, etc. is average.
(3) Social situation: Other students have already mentioned it, so I won’t go into details 0.0
According to the classification of emotional experience, check the emotional experience of existing apps one by one, from the frequency of occurrence, In terms of the positive and negative aspects of emotion and the level of arousal, deficiencies in emotional experience were found.