In the early days of self-media, the purpose of establishing characters and vertical content was to gain more exposure and locate accurate fan groups, which would facilitate the subsequent monetization of our accounts. After all, we were doing self-media. The main purpose of the media is to increase income and rely solely on hobbies without any profit. I believe that few people can persist. Come and get this guide I summarized from my experience in self-media over the past few years, so that you can quickly find the right direction!
I found that there are many self-media novices who want to increase their number of fans through mutual relations. It is really unnecessary! It is of no use at all, but instead reduces the weight of the account. In fact, as long as you understand the underlying logic of self-media, you can basically locate accurate fan users.
?Point 1: Publish valuable content
What you are good at and what you like ≠ be needed by others. I am good at makeup and I like food, so can I be a beauty blogger and a food blogger? of course not?.
Before becoming a blogger, ask yourself: What are the reasons for others to follow you? It must not be because you like it! Your hobbies have nothing to do with others. Besides, you are not a particularly successful person. Why should others be interested in your hobbies? Therefore, it is only the first step for us to find out what we are good at and what we like. .
The core of gaining followers is that the areas you are good at bring value to others! Regardless of practical value or emotional appeal, otherwise there are so many bloggers, why should I follow you? It can be exclusive information, experience sharing, tutorials, etc. in the industry. Only through valuable content can fans' attention and interest be aroused. In this way, the fans targeted will be the most accurate, rather than some "zombie fans". Selling Points: When publishing content, you need to focus on the attractiveness of the title and the readability of the content. An engaging title and easy-to-understand content will make fans more willing to read and share.
?Point 2: Vertical content
New self-media newcomers have been conscientiously producing vertical content since they started. They are incomparable to others who have mcn organizations, and we don’t have that many Throw money at it. Many people say how some big bloggers can post many types of content. I just want to ask, can your fan base be comparable? They have hundreds of thousands or millions of fans, but if you don’t even have thousands of fans, how can you compare with them.
Vertical content is directly related to the increase of followers and monetization. For example, if you are engaged in beauty and make-up knowledge, and you post a piece of content that is useful to everyone, people will want to read the second article. If you enter your homepage and see that the beauty content taught by this blogger is quite good, then you will get a fan! You post beauty makeup today, cute pets tomorrow, and daily routine the day after tomorrow. People don’t know what your main direction is and they don’t bother to pay attention. Point 3: Continuous output of content
This is also crucial. Some people spend three days fishing and two days surfing the Internet. When they are in a good mood, they update an article. When they are lazy and have cancer, they just lie down for half a month. This way It is difficult to gain followers. If it were you, would you have the patience to wait for updates from bloggers like this? The content is not of high quality and is one of the best in the field, so fans’ enthusiasm will be slowly worn away.
It is recommended to update at least three times a week to let others know your update habits. When you have a lot of early material, you can accumulate it. Don’t publish it all at once. You can edit it and save it until you have no more material. Upload on time to ensure continuous output of content to retain fans. Point 4: Interact more with fans in the comment area
Be sure to reply promptly if you have comments, especially new accounts. Interact more with users in the comment area, reply to every comment seriously, and interact with fans can Increase account activity and improve fan loyalty.
Interacting with fans can help you better understand their needs and feedback, so you can improve and optimize your account. Remember to reply to the content of private messages as well.
?Point 5: Establish a fan group
Many current self-media platforms can open fan groups as long as they reach a certain number of fans, and establish a group chat to gather interested people. At the same time, you can usually share your daily life or useful information with these fans to keep others interested in you, and you may eventually develop into a "die-hard fan".
Attract passers-by to follow you and become fans. How to retain these fans in the future is also key. You must know that others will not always follow you and support you. It is common for your account to lose followers. Share Here are a few tips for retaining fans:
? Distribute benefits from time to time. You can use some small benefits to "buy" people's hearts, such as liking, collecting and forwarding your content, drawing a certain number of people, and giving xx things to those who win.
?Content expression forms are changeable. People will get tired of aesthetics. No matter how good-looking things are, they will get tired of them if they see them too much. It is difficult to retain fans with single content, so we must maintain creativity and the form of content expression should be varied to make people feel dazzled ~ High-quality content To satisfy one of the requirements of being useful, interesting or interesting, the more pain points the output covers, the easier it will be to attract people.
The above is what I shared. When doing self-media, you must be patient and persevere. You will get many unexpected surprises in this process.