Internet celebrities are no less influential than stars.
Treat it dialectically.
As long as you are talented and have something to attract the audience, you will win the audience's love. During the live broadcast, online celebrities and their fans interact with the barrage to strengthen their connection. Short video live broadcast is not a niche platform, but a social platform for the public. As long as there is a network, it can be broadcast live. The live broadcast has a wide audience, and the influence of online celebrities cannot be underestimated.
After becoming famous, some network celebrities will choose to participate in some variety shows, and then be known by more people, such as papi sauce participating in Tucao Conference 2, Da Zhuang participating in The Voice of China, Fantasy City and so on.
But we also need to treat the social influence of online celebrities dialectically. Online celebrity restaurants, online celebrity scenic spots and other places have brought income and fame to these places, but they have also interrupted the normal life order of these places.
A few days ago, the incident of "vibrato explosion and red flowers being trampled" received widespread attention. Many people completely ignore the "feeling" of flowers when punching in here, or step on flowers hard or just sit in. This piece of indigo naturalis planted for three years was completely destroyed in just three days.
Every time this kind of incident happens, the public will feel that "it's really everyone." And doesn't this mental state reflect that the quality level of these online celebrities needs to be improved?
Policy guidance and platform supervision should not be relaxed.
The frequent accidents of live broadcast platform are not only due to the quality problems of network celebrities, but also closely related to the supervision of the platform. Since the beginning of this year, the supervision of short video live broadcast industry has been gradually strengthened. The following is a list of some of the more important events:
In March this year, the State Administration of Radio, Film and Television issued an urgent document, which made strict requirements for all short videos that were re-created based on programs such as film and television and variety shows. Short video live broadcast platform is still the most powerful content form at present. In order to avoid the probability of frequent accidents, it is necessary not only to improve the quality of online celebrities and the threshold of live broadcast, but also to continue to strengthen the management and supervision of various platforms to avoid falling into the pit just after walking on the road.