This shop is located in Leshan, Sichuan. Rongji crawls shrimps, mainly shrimps. Since it opened last year, business has been booming every day, with a steady stream of customers.
There is a table in front of the restaurant, with a lottery box on it and a bunch of gifts, red wine, rice cookers and sweeping robots beside it. Anyone who goes to the store for dinner and pre-fills members can draw a lottery in the lottery box here. This is not the most critical, but the routine for customers to apply for membership cards. Most restaurants do this.
The next step is the key point. We have established two customer wechat groups, one is temporary customer wechat group, which allows customers to join the group on the same day, and the other is our customer wechat group. All customers who have spent in the store have retired from the group.
Then the temporary WeChat group allows customers to scan the code at checkout.
When customers check out, the waiter said that as long as they eat in the store and spend more than 158 yuan, they can get a lucky draw, and 100% wins the prize.
After checking out, the staff will let the customer scan a QR code and tell the other party that it is a group QR code of WeChat group. At 9 o'clock the next morning, the restaurant owner will send a big red envelope of 100 yuan in the WeChat group.
The person who grabs the biggest red envelope will get the first prize. The prize is free, but it is not to return to cash-filled red envelopes, but when you come back for consumption within one week, as long as you hold the last consumption receipt, you will be deducted the corresponding cash for the last consumption. The second prize is a bottle of red wine worth 128 yuan, and the third prize is a bag of Thai fragrant rice from 98 yuan. Then others get the value of our store, a special dish from 58 yuan (come to the store for consumption within a week, and choose one of the following dishes from 58 yuan).
Because scanning code can not only grab red envelopes, but also get prizes for free. Basically, all customers who arrive at the store are willing to scan the code and enter the group. In this way, we successfully locked in the micro-signal of everyone who came to the store for consumption.
Then, after the WeChat group grabbed the red envelope the next day, everyone won the prize and everyone was very happy. Cleverly, these prizes need to be collected at the restaurant site.
Most of the guests who go to receive the prize will eat something by the way, and few people will go to receive the prize. Of course, there are a few people who don't want to receive the prize, but such people are rare.
Then this temporary group is just a WeChat group of transitional customers. After the customer grabs the red envelope, it will guide everyone to add customer service WeChat. After adding customer service WeChat, they will pull the customers of the day into our official customer WeChat group, then empty the temporary group, then let the customers who come to the store the next day enter, and then send red envelopes, draw prizes and post them backwards. This is the cycle.
The role of WeChat group is shared here, but it is not over yet. It leads customers to WeChat group and simply locks the next consumption through lottery interaction.
Next, the more critical WeChat group drainage skills are coming.
The customer WeChat group of this restaurant will send three red envelopes at 9: 00 every night to win the prize of the best red envelope. See the picture below for the prizes.
But this case is not over yet. When the winning customers come to receive the prize, we will ask them to forward it to the circle of friends. The content of the circle of friends is as follows.
Today, I am very lucky. I won the prize in the group. At first, I thought it was a lie, but it turned out to be true. Local foodies in Leshan, Sichuan quickly scan the code and join the group. In addition to receiving free overlord meals every day, there are gifts such as red wine and fragrant rice waiting for you to collect. If you are not a local foodie in Leshan, Sichuan, don't join this group.
Match two pictures (one is the scene photo of the customer receiving the prize at the door of the store, and the other is the QR code of the WeChat group), and then tell the customer that if there are more than 50 likes, there are dishes to give away.
In this way, we will split all the friends in the customer's circle of friends into our WeChat group, and then when the friends in his WeChat circle of friends come to collect the gifts, we will continue the above operations and continue the cycle fission.
However, the case is far from over. There are still many ways to play WeChat group marketing, but due to time, there are so many today. Welcome to consult online.