Canon Zhuhai Company officially announced the termination of production. Canon Zhuhai Company officially announced the termination of production. On January 13, an explosive news spread throughout the manufacturing industry in the Pearl River Delta. The Zhuhai High-tech Zone confirmed to multiple media that a large company that has been operating in Zhuhai for 32 years

The factory Canon has stopped production, and Canon Zhuhai Company officially announced the termination of production.

Canon Zhuhai Company officially announced the termination of production 1 Recently, Canon Zhuhai Co., Ltd. (hereinafter referred to as "Canon Zhuhai") announced the "termination of company production."

On January 13, the Guangdong Zhuhai High-tech Zone confirmed to multiple media outlets that Canon Zhuhai, which has been developing in Zhuhai for 32 years, has ceased production. The company is currently discussing disposal plans with employees.

Nandu reporters noticed that due to the rise of smartphones, the digital camera market has been rapidly compressed, and traditional camera giants are seeking transformation.

Source: Canon Zhuhai official website Canon's 32-year-old factory has ceased production. It is understood that Canon has 7 production and maintenance bases for camera products, 4 of which are in Japan and 3 overseas, respectively in Taiwan, China and

Zhuhai, China and Malaysia.

Official website information shows that Canon Zhuhai Co., Ltd. was established in January 1990. It was located in Beiling at the foot of Banzhang Mountain in Zhuhai City. In 2013, it moved to Jinding Industrial Zone in Zhuhai High-tech Zone. The total investment of the project is 1.5 billion yuan, covering an area of

200,000 square meters.

Although Canon currently has branches in Dalian, Suzhou, Zhongshan and other places, only Zhuhai mainly produces imaging products such as lenses, digital cameras, and digital camcorders.

According to Canon Zhuhai's 2020 annual environmental report released in December last year, the company's total investment by the end of 2020 was US$220 million. In 2020, the company produced 12.29 million lenses, 1.029 million digital cameras, 94,000 digital video cameras, and 1,317 employees.

It is reported that the digital card cameras produced by Canon in Zhuhai once accounted for half of Canon's global sales of digital card cameras.

However, on January 12, Canon Zhuhai Co., Ltd. issued a letter to all employees, stating that “Due to the sharp shrinkage of the national camera market in recent years and the long-term raging of the new coronavirus, the company’s operations are facing unprecedented difficulties. Despite the joint efforts of the company and all employees,

, still unable to reverse the predicament, the headquarters made a difficult decision to terminate the company’s production after careful study.” Some people in the industry believe that the closure of the factory means that Canon has moved camera production out of mainland China.

The digital camera market is shrinking, and mirrorless cameras have become mainstream. As mobile phone manufacturers continue to improve photography functions and co-brand with major well-known camera brands, the traditional camera market is shrinking.

According to a report released by the Camera and Imaging Products Industry Association (CIPA), global digital camera shipments in 2020 were 8.886 million units, a 41.6% decrease from 2019.

Although this is partly due to the epidemic's impact on people's outing activities, looking back at the peak period in 2010, this number was more than ten times more than 120 million units.

Since then, as the photography capabilities of smartphones have improved, global camera shipments have begun to plummet at a double-digit rate every year.

In 2017, Nikon issued an announcement stating that "due to the rise of smartphones, the compact digital camera market is shrinking sharply" and therefore it will cease the operations of its subsidiary Nikon Optical Instruments (China) Co., Ltd. located in Wuxi, Jiangsu.

In 2021, according to Japanese media reports, Nikon has closed two Japanese camera lens factories. Two factories in Nagai City, Yamagata Prefecture and Tadami Town, Fukushima Prefecture will cease production, leaving only Nikon Tochigi Prefecture, which produces high-end NIKKOR lenses.

The Ohtawara City factory and camera production operations have also been decided to move to Thailand.

However, in recent years, with the rise of social media, vlog and other video media, mirrorless cameras have become the focus of camera manufacturers.

The biggest difference between a mirrorless camera and a SLR camera is that there is no mirror, so the body is greatly reduced. For example, a mirrorless camera is a typical mirrorless camera.

CIPA data shows that global SLR cameras shipped 2.37 million units in 2020, a decrease of 47%, while mirrorless cameras shipped 2.93 million units, a decrease of 26%. Mirrorless cameras surpassed SLR cameras in market shipments for the first time.

In December last year, Canon Chairman and CEO Mitarai Fujio said in an interview with Japanese media that "Canon will end the development and production of digital SLR cameras (including flagships) by converting the production line to produce only mirrorless systems." Because.

"Mirrorless cameras will become the mainstream of digital cameras."

Traditional camera giants are transforming to find a way out. As an industry that has been developed for hundreds of years, most camera brands have a very wide range of business.

Taking Canon as an example, its revenue in the third quarter of 2021 was 833.3 billion yen.