1, clearly understand the target market-now the market has been subdivided, even a digital product is divided into many markets: raw materials, semi-finished products, packaging, product sales ... You need to understand the differences between Shenzhen market and your target market.

2, find old Shenzhen, professionals to understand the market-can reduce detours.

3. On-the-spot investigation-go directly to the professional market to form a perceptual knowledge and understand whether it is suitable for your own reality, including obtaining samples.