POP originally refers to a shop-front promotion tool in commercial sales. Its type is not limited, but it is mainly displayed at the store head, such as hanging tags, posters, small stickers, paper shelves, display racks, paper piles, big signboards, physical models, flags, etc., all of which are within the scope of POP, and its main commercial purpose is to stimulate and guide consumption and enliven the atmosphere of stores.

POP is commonly used for short-term promotion. Its forms include outdoor signs, exhibition boards, window posters, in-store tables, price lists, flags, and even three-dimensional cartoon models, which are exaggerated and humorous and have strong colors, which can effectively attract customers' views and arouse their desire to buy. As a low-cost and efficient advertising method, Pop has been widely used.

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Principles of p>POP advertising:

1. Simplicity: images and colors must be simple and clear.

2. Unity: The shape and color of the poster must be harmonious and have a unified coordination effect.

3. Balance: The whole picture needs to have a sense of boldness and a balanced effect.

4. Sales focus: The components of posters must be simplified, and the key points should be selected as much as possible to show them.

5. Surprise: Posters should be surprisingly innovative in both form and content, and have a powerful surprise effect.