For half a month, Ding Zhen, a Tibetan boy named Tian Ye, has staged a series of wonderful dramas on the Internet with the momentum of six hot searches every day.
First, I was photographed buying instant noodles on the road, and I continued to search hot; After that, the official micro-war was popular all over the network; The latest news is that he has signed a contract with the local tourism bureau and has become Ganzi's tourism image ambassador.
Ding is really popular, and the biggest beneficiaries are of course Ganzi Tibetan Autonomous Region and Litang County.
According to Ctrip data, from1October 20th to1October 30th, the search volume of "Litang" soared by 620%. Besides tourists from Sichuan province, tourists from Guangdong, Shandong, Yunnan, Jiangsu, Beijing, Chongqing, Hunan and Henan are all searching for Litang.
What you may not know is that the lucky Ding Zhen is not owned by Litang, but the lucky Ding Zhen is backed by Litang.
Atypical Kangba man
In Tibetan areas, if you meet a man with rough and brave appearance, tall figure, bright eyes and bronzed skin, it must be the legendary Kangba man.
Kangba people refer to Tibetan men who live in eastern Tibet and use Kangqu dialect. Kangba man has become the object that tourists are keen to capture because of his bohemian, deep and gentle appearance.
Because of him, a new word "sweet wild boy" was born on the Internet-"at first glance, the wildness that comes at you makes you feel like a wolf" and "melted by his clear eyes and shy smile".
For a time, Ding Zhen became synonymous with Kangba man. People are full of curiosity and imagination about his exotic customs: is a Kangba teenager who has lived in Tibetan areas for 20 years made up of blue sky, white clouds and high mountains and white snow?
In fact, Ding really looks like a typical Kangba man. He doesn't have the heroic spirit of Kangba man, but shows a shy and pure youth.
Before, Litang had consciously explored the "beauty" resources of Kangba man. As early as July this year, Sichuan Ganzi Cultural Tourism Festival held the "Most Beautiful Kangba Man Selection Competition" in Litang County, Ding Zhen's hometown.
The conditions of the selected Kangba men are good, but unfortunately they are not popular. The Kangba man pushed by Litang County didn't arouse much splash, and Dante, the seemingly atypical Kangba man, became popular.
The most beautiful Kangba man, everyone is tough. /The most beautiful Kangba man in Litang Tik Tok
According to the previous script, Ding Zhen should sign a contract with MCN company, settle in various platforms, become a red man with goods, and enter the rapid realization link. But no one expected that the local tourism investment company went directly to Ding Zhen's home, persuaded Ding Zhen's father and signed Ding Zhen.
In a blink of an eye, Ding Zhen became a regular employee of a state-owned enterprise, with a fixed salary and five insurances and one gold every month. Many people are saying that Litang got the first traffic in the country with a salary of 3,500 yuan, which is really a cost-effective business.
The benefits are visible to the naked eye. According to Qunar. com. According to com data, as of June 25th, 2008, the hotel reservation volume in Ganzi increased by 89% year-on-year, among which 165438+ 10/7 became the first growth peak, and the hotel reservation volume on that day increased by 1 165438.
In the following week, the daily booking volume of hotels in Ganzi area also maintained a year-on-year increase of more than 1 time. At present, Litang has become a dark horse destination for New Year's Day travel.
Everyone says Litang has great wealth.
Dingzhenbeihou
It is a poverty-stricken county that struggles silently.
Starting from Chengdu, we started to the southwest along National Highway 3 18, passed through kangding city, climbed several mountains with an altitude of more than 4,000 meters, passed through Zheduo Mountain Pass, which never snows all year round, and arrived at Litang County.
Litang County is located in the southwest of Ganzi Tibetan Autonomous Prefecture, Sichuan Province, 654 kilometers away from Chengdu, the provincial capital, with an average elevation of more than 4,000 meters, and has the reputation of "a high city in the world".
It takes 8 hours to drive from Chengdu to Litang. /Map Knowledge Bureau
Its last popularity was due to the poet Cangyang Jiacuo. "Crane/Please lend me your wings/Don't fly far/Turn around Litang." The poem "Litang" refers to Litang County today. According to legend, there was a woman in Litang who was attached to Cangyang Jiacuo, but she never set foot on this land in her life.
In 20 12, Zhao Hui, a college graduate, came to Litang county from Chengdu along the 3 18 national highway. He first set foot on this land with a suitcase and a vague and passionate dream of "supporting the border".
Recalling the first time he came here that year, Zhao Hui said, "The environment is particularly bad. The streets are full of pigs, dogs and cows." He remembers that there was only one middle school in the county at that time, with only over 50 students.
Bad weather is a very important reason for the slow economic development in Tibetan areas. /movie "Gang Rinpoche"
According to the Poverty Survey in Litang County, Sichuan Province published in 2006, the dropout rate of local primary school-age children is nearly 14% due to the habit of herdsmen living on weeds.
Zhao Hui said, "At that time, many Tibetans didn't have the consciousness to send their children to school." . So are Ding Zhen's parents. After signing Litang Tourism Investment Company, Ding Zhen's father's first reaction was "Is there no need to make money at home", while his mother's reaction was "No one at home released yaks".
Ding Zhen, 20, has never been to school. He can't speak Mandarin, let alone write Chinese characters. We can probably imagine Ding Junhui's real life in the first 20 years-except grazing on the mountain and picking Fritillaria at home, the rest of the time is probably riding horses with friends and staring blankly on the big lawn.
It seems that Ding Zhen really said, "like a wild and shy little wolf king, like the moon in the grass, and like the leader of the tribe when night falls." . . . . 。”
Lying on the grass all day sounds too extravagant. /time difference island
Behind a beautiful imagination may be a cruel reality.
In fact, Litang recently took off the hat of a poor county. For a long time, Tibetans here have generally lived a poor life. The other side of Litang County's reputation as a "high city in the world" means bad climate and hard living conditions.
In Litang, the Ding Zhen family made a living by raising livestock and digging Cordyceps and Fritillaria, which was actually the life of Tibetans in Litang for many years.
In 2006, the "Poverty Survey in Litang County, Sichuan Province" used "a long way to go" to describe the local poverty problem. According to statistics, in 2000, 96.75% of the rural population in Litang County was almost in absolute poverty.
Constrained by harsh natural conditions, Litang agriculture is difficult to develop. For a long time, Tibetans have lived a mixed life, without clean rice, sanitary water and pine oil for lighting. In the local poverty relief office, there is a well-known story: a well-off family with 70 or 80 yaks was frustrated by the snowstorm in 1997, and it was difficult to restore the vitality of production and life in 10.
Litang recently withdrew from poor counties.
On the other hand, the paradise-like environment of Litang is the basis for people to imagine Ding Zhen's fairy tales like a prince.
Looking at the whole Ganzi area, it is an endless paradise-like tourism resource. There are not only the Genie Snow Mountain, the sacred mountain of Tibetan Buddhism at an altitude of 6,204 meters, but also the Genie V line, which is known as the god-class hiking route. Along this route, you can see the mountain and sea feast, the reflection of Rizhao Jinshan and Snow Mountain, and the boundless beauty of mountains and flowers.
Natural tourism resources are abundant, and developing tourism is the best choice for Tibetan areas. But compared with the popularity of Lhasa's holy land, it is still little known here.
It is not an exaggeration to call Litang a fairyland. /Phoenix Travel
Just a week after Ding Zhen became popular, many people predicted that Ding Zhen would soon disappear from public view like Xiao Wu and Ma Xiaoyun, who had once been on fire. But what is unexpected is that this poor county town, which just got rid of poverty, quickly seized the flow with a "quick and accurate" attitude.
First, Ding Zhen immediately signed a contract to open Ding Zhen accounts on various platforms and operate in a young and lively way; Later, he planned a natural and attractive documentary such as Ding Zhen's World.
According to the documentary shooting team "Time Difference Island", Litang's media team at that time repeatedly stressed the need for "no travel video" to show the real Litang from Ding Zhen's perspective.
It seems incredible that such a thing happened in a Tibetan county that just got rid of poverty.
Zhao Hui, who has been teaching in Tibetan areas for 8 years, commented: "Behind a coincidence that surfaced is the silent preparation of countless grassroots personnel."
Behind all the coincidences, maybe they are prepared.
Ding Zhen may be forgotten.
But Litang will be remembered.
After Ding Zhen caught fire, Du Dong, general manager of Litang Tourism Investment, was so anxious that he couldn't sleep for several days.
"We don't want Ding Zhen to be a flash in the pan. We should consider Ding Zhen's long-term development and preserve everyone's enthusiasm for him like a flood, so that it can last longer. " Li Tang is cautious about Ding Zhen's wave of traffic falling from the sky. "It is not easy to catch fire once in a small place."
After Ding Zhen became popular, Litang County Media Center quickly customized a Litang travel guide. /@ Litangrong Media Center
In fact, in order to wait for this once-in-a-lifetime opportunity, Litang has made too many preparations.
After the Ding Zhen incident, the information of "Ganzi 70th Anniversary Celebration, all tickets for 67 A-level scenic spots are free, and the accommodation is half price" went viral on the Internet. In the circle of friends, many people showed their air tickets and said that they would lock Litang on New Year's Day this year, "to realize their wish to see Ding Zhen".
In fact, Litang had announced the news long before Ding Zhen was exploded, which means Litang has been working hard to promote the development of tourism after getting rid of poverty.
Subsequently, the name "Litang" quickly aroused people's other Internet memories.
Since June 2020, Weibo writer Da V Sanggege has frequently received some photos of scenery and food. At first, she thought it was just the daily sharing of ordinary readers. After a while, Sanggege couldn't help asking each other. It turns out that this girl born in 1992 is the first secretary of a poor village in Sichuan.
Because she always carries a backpack at work, this female secretary is also called "backpack secretary" in the local area.
In addition to introducing the local scenery, the "backpack secretary" will also mail her some local plateau specialties: yak meat, green radish, chrysanthemum, Fritillaria, Lycium barbarum, Tibetan incense, Tibetan bath herbs, wild mushrooms, yak milk sandalwood soap and yak milk lip balm, and the packaging will be mature.
The other party will also communicate with her the difficulties encountered in poverty alleviation: the poverty alleviation work in the plateau is complicated and there is often a shortage of manpower. In addition, the "backpack secretary" also wants to upgrade the packaging of specialty products and how to improve the local mailing time and postage.
Sanggege was shocked and moved. 1992, a young girl is changing her hometown in this way. Finally, Sanggege simply said, "I won't send any other advertisements this June18, so I will promote them to you."
Special product map sent to Sanggege by "Backpack Secretary".
The young backpack secretary is Ren Min, the first secretary of Rucun Village, Zhuosang Township, Litang County, Ganzi Prefecture, Sichuan Province. Litang County, namely Dingzhen County.
Many people will think of the Kangba Man Beauty Contest, which is not popular. According to the local media staff, "it is planned to create the IP image of Kangba Hanzi, develop cultural and creative derivatives, build a film and television base, and drive the cultural tourism experience". In other words, the assembly line is ready.
Although the real Kangba man failed to catch fire, Litang and others came to Ding Zhen.
Litang responded so quickly because of the original arrangement plan for the follow-up of the Kangba Man Beauty Contest at that time, and it could be applied as soon as possible after the iteration. This may show that before Ding Zhen, the poverty alleviation cadres in Litang County were fully familiar with the operation of the Internet.
In the dialogue between "Backpack Secretary" and Sanggege, they also revealed the packaging, promotion, operation preparation and even express delivery of local agricultural special products, which they had already thought of. This may indicate that Litang has made a complete set of basic preparations for the live broadcast and delivery around June at the latest.
A series of combinations of Litang are wonderful. /@ Litang Ding Zhen
From a poverty-stricken county where people don't have enough to eat to an online celebrity county that has kept up with the popularity and operation of the Internet, we can boldly imagine what happened in the middle.
The words of Zhao Hui, an educator who has worked in Litang for 8 years, may provide some basis for imagination.
He said that over the years, 70%~80% of the students who graduated from two middle schools in Litang chose to go back to their hometown to work. Most of his students in the 20 12 zone have come back to work. On the one hand, Litang is getting better and better, on the other hand, they have a simple love for it.
Zhao Hui is in a middle school in Litang. /provided by teacher Zhou
Perhaps the most significant thing about the Ding Zhen incident is that through Ding Zhen, a Kangba person, people saw the silent efforts of a poor county and the goodwill of all participants.
According to the laws of the Internet, Ding Zhen may not escape the fate of being forgotten. But this pure and wild place will be remembered from now on. This is the best ending.