5 reference articles for opening activity plans

The activity plan has the characteristics of clear content and clear steps. So how should the activity plan be formulated? Below I will bring you a reference for the opening activity plan. I hope you like it! I hope you like it! Reference for the opening activity plan 1

1. Significance of the event:

The opening is a crucial first step in terms of single store sales, industry influence, brand promotion and channel expansion in the Dali area. To be precise, it is landing in Dali. The battle for the beach is the first battle that determines whether you can successfully land, establish a beachhead and open up the situation. Its significance is self-evident, and the opening ceremony is a rare opportunity to harvest momentum; naturally, various businesses are vying to catch it. Therefore, this opening celebration will follow the principles of difference, innovation and professionalism, and strive to achieve success in one go, achieve brand promotion and sales to complement each other, and create a win-win situation.

2. Purpose of the activity:

1. Practice and copy the medium and low-altitude commercial promotion model;

2. Assess and improve the accuracy and sales quality of personnel Skills, enhance confidence and gather centripetal force;

3. Show strength, establish image, and expand industry influence;

4. Brand publicity and promotion, laying the foundation for market development and channel expansion;

5. Promote sales and increase sales.

3. Activity ideas:

Based on the above overview of the meaning and purpose, combined with the current market situation in Yunnan, it is planned to target young and middle-aged home buyers aged 25 – 40 for publicity. Identified as a professional decoration company marketing staff and retail terminal franchisee in the building materials industry. The idea of ????the activity is established as professional appeal for functional appeal and preferential appeal for emotional appeal. Professionalism represents authority, meets people's requirements for quality, and helps establish the professional image of "Lizhou Building Materials" - a building materials expert. Discounts, good quality and low prices are what impress people the most and are also the most direct means of promotion, catering to the willful "cheap" mentality. Therefore, the top priority of this event is the creation of an on-site atmosphere and professional promotion, professional product knowledge and promotional skills.

4. Event time:

August 8 - August 11, __

5. Event location:

Building 4, District B, Jiali Building Materials City, Dali City

6. Activity theme:

Grand opening reward

7. Activity content:

1. Free delivery;

2. Buy and giveaway activities;

3. Special offer;

4. Cash back;

5. Lucky draw (interactive game)

Format:

1. Free delivery. The first 200-300 people to attend on the day will receive a free gift. (This is used to attract people and register potential consumer information);

2. Purchase and giveaway activities. a. Spend __ yuan or more, get a free LCD TV

b. Spend more than 15,000 yuan, get a free bathroom cabinet

c. Spend more than 10,000 yuan, get a free washing machine

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d When you spend over 7,000 yuan, you will get a free air conditioner

e When you spend more than 3,000 yuan, you will get a free microwave oven

f When you spend more than 1,500 yuan, you will get a free air conditioner. Buy one

3. Special offer. A special price area is set up, and some products carry out profit-sharing activities of "big opening discounts, special prices starting at 20% off";

4. Cash refund. In addition to special products, buy more and get more, and launch a series of activities of "100 cash coupons for purchases over 300" (100 for purchases over 300, 200 for purchases over 500, and 500 for purchases over 1,000);

5 , lucky draw.

1) On-site buyers can participate in the lucky draw

Award settings:

a. Special prize: a set of Ailang bathroom cabinet worth 4376 yuan

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b. First prize: a beautiful washing machine

c. Second prize: a beautiful refrigerator

d. Third prize: a beautiful bathroom heater One machine

e. Lucky prize; a gift worth 38 yuan

8. Early preparation

1. Venue: confirmation of venue contact and external public relations , Venue layout (see the venue layout diagram for details)

2. Material preparation:

(1) Product reserve: a. Reserve of special products, free products, and prizes;

(2) Gift reserve: a. 200 consumer gifts (150 free gifts, 50 lucky draws)

(3) Activity materials:

a. 3-4 arches (content: "Grand opening of Lizhou Building Materials", "Big opening discount of Lizhou Building Materials", "Opening celebration of Ailang Sanitary Ware Dali flagship store", "Special opening discount of Ailang Sanitary Ware");

b. 10 balloons (the content is the same as the banner);

c. 30 banners (30 congratulatory banners);

d. 100 hanging flags,

e. 10 x display racks;

f. 100 triangular flags and colorful flags;

g. 20 flower baskets;

Others: 15 sets of aid belts or uniforms, 2 water dispensers, 10 packs of paper cups, 10 boxes of mineral water

(4), copywriting information:

1), donation registration form 300, 300 raffle tickets;

2), 5,000-10,000 leaflets (80 for early publicity and distribution, 20 for on-site);

3), event posters 100-200 pieces;

5), event display board. a. Activity information and special area, 5 yuan.

6). Knowledge of product selling points, etc.

3. Advertising:

(1) TV newspapers: TV mobile subtitles (opening information and investment information) continuously Broadcast for 0 days. Newspaper a, soft article (0 issue) b, classified advertisement (10 issue) c, newspaper clip (0 copy)

(2), communication network: a, online publishing of opening event information; b, mobile mass distribution SMS

(3) Ground publicity: a. Distribution of leaflets, quantity 4000-8000, to areas, communities, shopping malls, downtowns, etc.; b. Poster posting, quantity 100-200, Community newspaper columns, building heights, etc. (implemented by advertising companies); c. Promotional banners, surrounding areas, intersections, communities (implemented by advertising companies)

(4) Customer promotion, invitations to some decoration companies.

4. Staff reserve and division of labor: There are 10 existing staff, and 10 new temporary promotion and staff are now added.

The general division of labor is

(1), 2 people in the sign-in area;

(2), 2 people in the exhibition area;

(3), 4 people in the store area 4 people (2 people in the special price area, 2 people in the free area;

(4), 2 – 4 people in the ceremony area;

(5), 2 people in the road show area;

(6), 2 people in gift distribution area and lottery area

5. External public relations:

(1) Liaison with newspapers and media;

(2) Contact with road show groups, bands, and hostesses

Reference 2 for opening event plans

1. Principles of event planning

1. It is necessary to create a scale in the momentum of the opening celebration activities, and pursue a warm atmosphere and attraction;

2. Through the opening celebration, attract more consumers into the store and strive to attract more consumers to the store for the first time. Leave a deep impression on the readers;

3. There must be continuous promotional activities and make customers feel fresh;

4. Promotional activities should make customers feel "benefitful", Ultimately increase the reputation of the store;

5. The project planning plan should be easy to implement and risk controllable

2. Purpose of the activity

1. Gather popularity through opening activities, attract passers-by to watch, form word-of-mouth publicity, achieve communication effects, and further expand the visibility and reputation of the Jiajiazhi brand within a certain range;

2. Through The activity attracts consumers into the store and strives to promote purchases by consumers who visit the store for the first time.

3. Publicity strategy

1. Hang large outdoor advertisements or light pole and light box advertisements on the main streets. It is generally a short-term advertisement, close to the new store, mainly dedicated to the opening, announcing the opening time and surprise event content, and it is more suitable about 10 days before and after the opening.

2. One week before the opening:

① Distribute DM flyers to households in commercial areas, key blocks or residential areas, mainly to convey opening information and surprise opening activities, and to stimulate consumers' desire to participate and purchase;

② Conditions permitting, You can cooperate with local strong newspapers and carry out leaflets and publicity;

③ If funds allow, you can also promote through newspapers and television

3. Three days before opening: strengthen. In terms of promotion efforts, the SMS platform was used to release opening information, floating balloons were placed around the business district, opening celebration banners were hung, and banners were hung on the streets and main roads adjacent to the new store to create an opening atmosphere, stimulate passing pedestrians, and prepare for the official opening ceremony. Hot work.

4. On the opening day, a parade can be held on nearby main streets to attract the attention of pedestrians and release opening information and activity content.

5. One week after the opening: Continue to open. In response to the current popularity, new promotion plans are introduced based on local consumption habits to ensure customer flow and sales.

4. Event Settings

1. Opening Ceremony Ribbon Cutting Ceremony

2. Promotional Activities

5. Event Site Arrangement

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1. The arch at the entrance of the new store, floating balloons, banners and vertical banners of appropriate specifications (hanging down from the upper floor of the building where the new store is located);

2. On the street in front of the new store Lay out a red carpet with a length of 20 meters;

3. Place opening celebration flowers on the left and right sides of the new store door;

4. Ensure that the new store is staffed on the opening day and the employees are busy The uniform standard clothing station welcomes guests on both sides of the new store door or at the entrance, and follows the guests into the store to help them with introductions and bags, etc., and try to achieve one-to-one follow-up (three days before the opening);

5 , speakers, and microphones are equipped and debugged.

6. Opening Ceremony Process

Before 9:30: The layout is now completed and the sound is debugged. Before 9:30: All event staff are present

9 : 30-10:00: All the company department heads and other participants arrived to coordinate the on-site work and increase the popularity of the opening site.

10:00-10:30: The drums are beaten and the military band is played to attract passers-by and create a popularity index on site. 10:30-11:00: The celebration ceremony officially begins

Mr. Lu briefly announced the opening ceremony and announced the start of the lion dance performance. At the same time, leaders and guests could visit the Jubao store and the performance began with a round of applause. Chinese traditional program "Lion Dance Performance". During the performance, the lion presented words (spitting out subtitles saying "Jiajiazhi Jubao Store, auspicious opening") 11:10: The event ended, the new store opened as usual, products were sold on site, and the salesperson promoted promotions (shouting the content of promotions from time to time) and introduced members Card discounts and other activities continue. In order to continue the shopping craze when the Jubao store opens, the promotional activities can be extended for 5-7 days, with the purpose of increasing the store entry rate and promoting sales.

7. Things that should be prepared before the event (to be completed 10 days before the event):

1. If you need to publish advertisements, contact local outdoor media or TV, newspaper and magazine media companies , communicate and publish content, negotiate prices and sign a contract;

2. Plan the opening promotion plan, prepare opening gifts, and prepare promotional gifts;

3. Contact the local lion dance performance team , communicate the performance time and price, and sign the contract;

4. Preparation of props for ribbon cutting (red ribbon, tray, scissors, white gloves);

5. Red carpet preparation (Rent or purchase), purchase new store opening flower baskets and ensure that they arrive at the store normally on the opening day;

6. Preparation of speeches for hosts and leaders, and media releases;

7. Customer information Prepare the card and file customer information (for new membership card users during the opening period);

8. Setting up the opening promotion plan

1. Theme activities during the opening: "Fashionable Food "Pioneer" competition event time: January 1st - January 3rd Event location: Jiajiazhi Jubao Store

Purpose of the event: Make use of customers' gaming psychology to stimulate high-end consumer groups to make comparative purchases and increase turnover ; Introduce the concept of customer DIY, convey the product appeal of "fresh, healthy and delicious", and use the opening of new stores to promote the brand.

Award settings: 3 fashionable gourmet pioneers will receive a 50 yuan/person gourmet experience coupon. In addition, before January 30, you can order a birthday cake at Jubao store with a 20% discount.

Game rules: During the event, the person with the highest daily in-store shopping amount (excluding birthday cakes) will be the "Fashion and Food Pioneer" of that day. You can redeem your prize in the store with your shopping voucher and identity certificate.

Winner announcement: In-store pop announcement on November 4th, prize redemption period is one week. Lottery specifications: 50 yuan cash coupon, valid for 3 months, common in all stores

2. Opening promotions

Theme activities: "Very 3 1 New Store Opening Celebration" reward activity time : January 1st - January 7th

Activity location: Jubao store will lead the promotion, and Liantang store will shorten the activity cycle as a co-celebration. Purpose of the activity: Use the opportunity of the opening of a new store to drive overall sales, take into account potential consumer groups who pursue fashion and value benefits, promote customers' desire to purchase, and expand the consumer group.

Event rules: During the event, if you purchase 3 pieces of the same product (or products of the same price range, purchased at original price, excluding special offers and drinks) at one time, you can add 1 yuan to purchase another one (at the same price or lower than the same price) price range products).

3. Promotion of member discounts: (Expand the influence of Jiajiazhi members and accumulate member consumption for new stores) Be the first to become a member, and the excitement will continue!

A quintet of member discounts, and you will win all the benefits! ——Members always enjoy a 10% discount on shopping

In addition: members can enjoy a 15% discount on birthday cakes purchased at any Jiajiazhi store on the member’s birthday!

Membership Process : Fill out the membership application form at any Jiajiazhi store, and make a one-time recharge of 50 yuan, plus an additional 5 yuan production fee. You can upgrade to become a Jiajiazhi member and enjoy various membership benefits of Jiajiazhi; a one-time recharge of 100 yuan , you can become a member of Jiajiazhi without any cost, and you can enjoy various membership benefits of Jiajiazhi. (During the opening period from 1.1 to 1.3, the production fee is free. You can apply to become a Jiajiazhi member by recharging 50 yuan at a time. In addition: 1. After opening the card, you will receive a 10 yuan cash coupon by recharging 100 yuan at a time; 2. For new card members, you will be given a 10 yuan cash coupon. Recharge 100 yuan to get a 15 yuan cash coupon;)

Member discount 1: Members can enjoy a 10% discount when they come to any Jiajiazhi store with their membership card (except for special products, drinks and other designated products) ;

Member discount two: Members can enjoy a 19% discount when ordering birthday cakes;

Member discount three: Members can enjoy a 15% discount when ordering birthday cakes on their birthday;

Membership discount four: During the promotion, members can enjoy discounts on designated products with their membership cards;

Membership discount five: Members who recharge 500 yuan in one time can receive free products worth 68 yuan. A fresh fruit birthday cake, the more you charge, the more you get.

4. Popularity gathering activities on the opening day:

In order to ensure on-site popularity on the opening day of the new store, a large pound of birthday cake will be prepared for on-site tasting on the day of the event to accumulate on-site popularity and Promote Jiajiazhi products and store openings.

A 100-pound three-layer iron birthday cake will be provided for on-site tasting at 4 p.m. on the first day of opening (the actual production will be arranged by the operations department and decorated by the decorating supervisor).

5. Other promotions: a. Jiajiazhi’s signature egg tarts and wife cakes are originally priced at 18 yuan/dozen, and the opening special price is 9 yuan/dozen, with a limit of 50 dozen per day (1.1-1.3); b. 20% off birthday cakes during the opening of the new store, 10% off on birthday cakes (from 2p) in the opening month (non-members and members have the same discount);

c. Buy 2 get 1 free on all handmade cookies (Western cakes) (buy high price and get low price) ;

9. Graphic material design and publicity content planning

1. Balloon door with banner: Warm congratulations on the brilliant opening of Jiajia Zhijubao store and huge gifts

2. Huge opening: Warm congratulations on the grand opening of Jiajia Zhijubao Store and a huge opening gift

a. "Fashion Food Pioneer" competition (during the event, the person with the highest daily in-store shopping amount (except Birthday cake), you will be the "Fashionable Food Pioneer" of the day, and you can go to the store with your shopping voucher and ID to redeem the prize);

b. "Extraordinary 3 1 Celebration New Store Opening" reward (same products during the event If you buy 3 pieces at one time, you can add 1 yuan to buy another one);

c. Be the first to become a member, and the excitement will continue! (The cost of production is free during the opening period, and you can apply to become a Jiajia member with a one-time recharge of 50 yuan. For members, additionally: 1. After opening the card, you will receive a 10 yuan cash coupon when you recharge 100 yuan in one time; 2. A new card member will receive a 15 yuan cash coupon when you recharge 100 yuan in one time), and you will always enjoy membership benefits!

d. Enter the store to enjoy more discounts..3.dm single page: (huge content, with product pictures, more detailed discounts);

4. Taiwan Card:

a. Promote membership content;

b. Opening event to promote "Fashion Food Pioneer" competition and "Very 3 1 New Store Opening Celebration" rewards;

5. Promotional product logos Brand: Promotional information of various promotional products

Reference for opening activity plan 3

1. Activity background

Shayankang Medical Repair and Anti-Aging Center is affiliated to Ningbo Furun KANGZE TRADING LIMITED. It is a professional skin management organization jointly created by a team of senior skin and medical beauty product brand operators and public hospital doctors. Following the concept of medical skin care, with a rigorous and pragmatic attitude, with the positioning of light medical beauty, we use professional instruments, products, technologies and other methods to focus on the repair of various problematic skin and the creation of skin rejuvenation, providing a comprehensive, one-stop solution. Skin care needs.

In 20__, the Shayankang brand will soon be settled in Ningbo, committed to introducing international advanced skin management technology to Ningbo and promoting the skin health level of Ningbo citizens to a new height. In the process of continuous upward development, Shayankang insists on giving back to the society, spreading scientific and healthy concepts of skin management, and improving skin management awareness. Based on the continuous improvement of Ningbo citizens' awareness of skin management, Shayankang implements the brand development concept and relies on its rich medical resources, advanced instruments and professional technology to provide high-level and all-round services to more citizens with skin needs.

After sufficient preparations, the Ningbo flagship institution of the Shayankang Medical Repair and Anti-Aging Center brand is about to open, wishing Ningbo citizens good looks and good skin.

2. Purpose of the event

1. Create momentum, attract attention, and create a celebration atmosphere

2. Guide public attention, promote opening event discounts, and attract audiences Actual consumption

3. Promote the brand image of Shayankang and deepen Ningbo citizens’ impression of Shayankang Medical Repair and Anti-Aging Center

4. Display Shayankang to Ningbo citizens in an all-round way Brand services, medical team, technical equipment, etc.

3. Event theme

Opening Ceremony of Shayankang Medical Restoration and Anti-Aging Center ----- and the first scientific conference in Ningbo Skin Care Launching Ceremony

4. Event Time and Location

Time: December (tentative)

Location: In front of or next to the institution in an area that does not affect vehicle traffic (tentative)

5. Event invitation

Invitation scale: 50-100 people

6. Main content of the event

Opening process

Time

Link

Main content

Characters

Person in charge

Materials and cooperation

8:30-9:30

Preparation for the opening

Etiquette notification for guests and media in place

Guests at the ceremony Seats, guest table cards, Shayankang mineral water, logistics and personnel required for the link are ready

9:58-10:01

Opening program

Violin performance

Performers (invited from outside)

Props, performers, background music

10:01-10:04

Host opening

Main opening speech, introducing the host to the guests

Host

Podium preparation (stage flower), microphone (microphone card)

10:04-10:07

General Manager’s Speech

General Manager’s Speech

Music, podium, microphone, speech script

10:07-10:10

Speech by manufacturer representative

(to be determined)

Manufacturer representative

Music on stage, Podium, microphone, speech script

10:10-10:13

The store manager delivers a speech and takes the oath

(to be determined)

Microphone , videography and photography docking shooting, speech and oath

10:13-10:16

Lion dance eye-dotting

Dot the eyes of the two lion dances (dot the eyes first and then Lion dance)

Invitation

Lion dance background music, eye-catching brushes

10:16-10:19

Ribbon-cutting ceremony

The host invites leading guests to the stage. Leaders and guests hold golden scissors to cut the ribbon, and the salute fires

Leading guests

Ribbon-cutting background music, ribbons and balls, scissors, Trays, etiquette, fireworks, and salutes

10:19-10:29

Group photo

Leaders and guests took a group photo

Leaders

Photography and photo shooting with important guests and leaders

In-hospital visit

1. The host invites guests to visit the store

2. Suyan Kangdian The directors and medical staff should do a good job of introducing and guiding

3. After the visit, lead the guests to the lounge

Lead the visitors on all floors and departments in the hospital,

Tables and chairs Arrangements, table flowers, cakes, Shayankang mineral water, fruits, souvenirs

Note: Maintain order on site and handle emergencies.

7. Event Publicity

For the opening of the Suyankang brand, publicity mainly focuses on building momentum in the early stage of the event and retrospective publicity in the later stage.

Specific publicity details need to be further determined with the media and cooperation must be reached.

Opening activity plan reference 4

Part 1 [Purpose of new store opening]

1. Gather business atmosphere: there will be a relatively sufficient number of people flocking to the business district , the formation of business qi will inevitably provide the greatest possibility and probability for the generation of various business opportunities in this business district in the future. Shangqi can be said to have made a good transition for business opportunities.

2. Extension of business opportunities: To a certain extent, the final formation of business opportunities is the result of strong popularity. The thickness or thinness, strength or weakness of popularity greatly affects Business spirit and business opportunities. If business opportunities arise, they will definitely have a good impact on the brand itself, which will ultimately play a role in increasing store sales and expanding the influence of the store.

3. Spread the brand: Each brand has a different characteristic culture. Spreading corporate and product culture is a key step for consumers to recognize the brand. The atmosphere of the store, display matching, ornament embellishment, product decoration, etc. Unique buying points and fashionable styles are the basic elements of consumers’ brand recognition.

Part 2 [New Store Opening Activities]

As a promotional activity for the opening of a new shoe and clothing store, the purpose is to start the first battle to expand awareness in the region. It must have the above The characteristics of grade, scale, high style and high influence lay a solid foundation for creating a platform that can quickly increase its popularity. Therefore, the requirements for opening activities must highlight characteristics: (1) distinctive fashion; (2) easy recognition; (3) easy dissemination; (4) impact; (5) cheerfulness, etc.

Its main behaviors are:

(1) Informative: systematically inform and promote the store address, new store attributes, and brand culture, so as to convey the first information to consumers ;

(2) Influence: that is, using the first event of the new store opening to convey the store's content and product features to consumers; using the aforementioned news hot spots to enhance potential consumers' awareness of the store. Trust and recognition.

(3) Promotional nature: The buying and selling relationship of the promotional products does not have to be obvious. The main purpose is to use new channels to let consumers experience the products, so as to carry out appropriate promotional activities and attract consumers as much as possible. attract consumers’ attention, stimulate their desire to consume, and create a favorable impression after the first contact.

(4) Image: Rapidly increase visibility through new store opening activities, inject purchasing desire into potential consumers, enhance positioning in consumers' minds, and provide opportunities to occupy the market.

Part Three [Activity Details]

1. Activity Theme:

New Stores, New Gifts, New Fashions

New Stores Add Fashion , discounts on top of discounts, gifts within gifts

Fashionable new store, good gifts to meet you

2. Event time:

Event period: ten days from the opening date days (the key is the first 5 days)

Choose Saturday or Sunday, preferably a holiday.

3. Target audience: People from all walks of life aged 25-40;

This event will also attract some female consumption through the selection of promotional gifts.

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When you enter the store, you will be given exquisite dragon souvenirs (or you can get gifts with DM flyers)

Such as gifts of about 1-3 yuan, lighters, notepads, ball-point pens, and keys. Buckle, poker, etc.

Double happiness, get a gift when you buy (the amount of the purchase and the gifts are customized by each store):

☆Every purchase during the event will get a "gift" A pair of pure cotton socks worth 28 yuan;

☆Anyone who purchases more than 258 yuan during the event will receive an exquisite ballpoint pen worth 48 yuan;

☆Everyone who purchases more than 258 yuan during the event will receive a free When you purchase more than 368 yuan, you will get a set of three exquisite notebooks worth 100 yuan;

☆Every time you purchase more than 488 yuan during the event, you will get a genuine leather belt worth 138 yuan;

Triple happiness: receive a VIP card. The first 50 customers who make a purchase will receive a VIP card and become a permanent member after registration.

Other activity plan options: (refer to)

1. Bundled promotion: joint promotion with coffee shops, dry cleaners, cinemas, discos, KTV and other entertainment venues

①Both parties can enjoy a 20% discount with sales receipts;

②Both parties *** share the brand promotion impact brought by customer resources and activities;

③*** Also bear the publicity and planning expenses.

2. Use vouchers: if you buy 50 yuan (including 50 yuan), you will get a voucher of 100 yuan, and if you buy 100 yuan, you will get a voucher of 100 yuan. No cash exchange is required, and the expiration date can be set. .

3. Welfare coupons: Give coupons to various groups, units, agencies, etc. to strive for group purchases and expand consumer groups.

Dealers in various regions of the above plans can organize and implement the above plans on their own according to their own situations and characteristics, and strive to be scientific, effective and reasonable.

Part 4 [Creating the atmosphere of the terminal site]

1. Principles of atmosphere creation

1. Closely combine the theme to form thematic expression;

2. Highlight the sense of grandeur and visual effects;

3. The brand logo appears on all promotional materials to highlight the "fashionable" and "corporate" culture;

4. Use A unified brand visual image appears, reflecting the norms of brand operation.

2. Promotion planning

1. Surrounding neighborhoods

□ Post signs and publicity on streets adjacent to specialty stores and main roads in the city;

□Promotion of signboards near specialty stores;

□Distribution of DMs in commercial areas and key neighborhoods;

2. Outside specialty stores

□In front of doors Balloons are lifted into the air;

□ Giant colorful vertical signs are hung on the building;

□ The entrance is decorated with balloons and bouquets;

3. Inside the store

□In-store reception and shopping guide ladies are set up.

□ Set up a special area for opening promotion activities, display event promotional materials, gifts and souvenirs.

□ Hang a pop flag at the top.

□Distribution of on-site leaflets.

Part Five [Terminal Material Preparation]

1. Material Integration

New Stores, New Gifts and New Fashions

New Stores Add Fashion Discounts Give gifts with extra discounts

Meet with good gifts in fashionable new stores

2. Hanging flag: theme advertising slogan on the front, auspicious opening or new product launch on the back

4. Xiaolipai pop advertisements are placed in the display area of ??the corresponding product series.

5. Banner: activity theme content

7. Large inflatable arch (with activity theme written on it), lifted balloons, flower baskets, etc.

8. Others: Business cards, gifts, VIP cards

2. Terminal environment

1. Hard environment: displays, props, lighting and sound, etc., should meet the requirements of the brand terminal and maintain the style of image promotion consistent.

2. Soft environment: the brand image of shopping guides, cashiers, etc. in specialty stores with standardized appearance and service.

Part Six [Publicity and Momentum]

1. Promotional elements

1. Promotional time: 1-2 weeks before opening.

2. Publicity form: informing and publicizing.

3. Promotional content: Convey information such as brand image and opening activities.

2. Publicity and Execution

1. Media Arrangement:

Mainly DM (can give appropriate consideration to local morning newspapers, daily newspapers, evening newspapers and other types of newspapers), opening In the future, DM can be placed in the store for customers to pick up.

2. Publicity channels: a. Send personnel to different areas; b. Newspaper inserts; c. Mail.

3. Rolling subtitles or static text advertisements on local TV media;

4. On-site delivery of company leaflets, quarterly magazines, and corporate newspapers.

Part 7 [Activity Implementation Arrangement]

1. New store opening promotion plan work schedule

The project leader needs support to complete the time

Activity plan

Determination of promotional gifts

Terminal promotion planning

Order placement and distribution

Gift distribution

Promotion Tracking

Effect Evaluation

Part 8 [Preliminary Work Preparation]

1. All store staff should be deeply familiar with the theme, format, etc. of this event ;

2. During the event, shopping guides, sales promotion personnel, executive directors, etc. should arrive at work early to confirm that all preparations are in place;

4. DM or other promotional leaflets are placed Available for customers to pick up in the store (company internal publication);

5. Set up a dedicated opening promotion area and business promotion desk, and have a dedicated person in charge;

Part 9 [Promotion Process Guidance and supervision]

a. The area manager is responsible for tracking the implementation of promotional gifts in terminal stores in the region;

b. Franchisees are responsible for on-the-spot guidance and supervision of terminal store promotions in the region;

c. Franchisees control the inventory of gifts for this promotion and replenish supplies to the marketing center in a timely manner

Part 10 [Evaluation of Promotional Activities]

Promotion Activity evaluation:

a. The area manager is responsible for evaluating the market promotion effect in the region and collecting feedback from each franchisee on this promotional activity, and providing timely feedback to the headquarters planning department;

b .The area manager conducts an overall assessment of the effectiveness of this opening promotion to provide powerful data for the next promotion;

c. The area manager discusses and summarizes the problems existing in the implementation of this promotion.

Most successful promotional practices demonstrate that creativity does not exist in isolation. Franchisees must create a specific promotional atmosphere as required, especially training promotional personnel so that store staff can stimulate consumers' shopping enthusiasm by disseminating promotional information.

Franchisees should implement the implementation details of the entire promotion. For example, carefully prepare for promotions, carefully arrange goods and promotional items, hang promotional materials, etc. The execution of promotional activities must fully create a promotional atmosphere of "multiple joys of winning prizes and discounts" to ensure that customers experience the novelty of fashion shopping, and store clerks and promotional personnel must be good at guiding them.

Reference 5 for the opening activity plan

1. Activity theme: Play with fashion, celebrate luxury gifts

2. Activity time: June 5, 20__ - June 7th

3. Activity content: 12% off for trial opening, discounts and gifts for opening events, shopping, 22% off for two items:

Gifts for fitting: Any Those who enter the store to try on clothes will receive a bottle of mineral water;

Get a free exquisite necklace worth 30 yuan when you buy it;

Get high-end glasses worth 59 yuan when you spend 299 or more;

Get a valuable electric fan when you spend NT$499 or more.

4. VIP special offer:

1. You can enjoy 10% off on single products when shopping during the event. Apply for VIP first and then pay.

2. VIP service: Candy (2 packs of mint donuts), drinks (4 bottles of Coke, orange juice), free to enjoy

5. Activity materials:

1. Promotional products: 10 hanging flags, 4 KT stand cards

2. VIP exclusive: 2 bottles of Coke, 2 bottles of orange fruit, 2 boxes of mineral water, candy 2 bags of catties

3. Door decoration: 30 meters of red carpet, 1 flower arch, 1 gift long table

4. Atmosphere props: 3 packs of balloons, 4 salutes ,, 6 tall flower baskets, speakers, microphones

6. Staff arrangements:

1 cashier team position: cashier packing and sorting, welcome team rotating positions: polite greeting, guidance Shopping and publicity team 2 positions: create atmosphere, distribute gifts, intercept traffic, outdoor atmosphere, sales team 4 positions: shopping guide full-day shift;

Store team 1 position: serve tea, pour water, and pick up goods , auxiliary revenue clerk, meeting team 1 person post store command and coordination period meeting summary, employees uniform work clothes, high heels, uniform makeup, hair must be tied up;

Unified greeting words and farewell words: Hello Dan Nilu, a new store is open, welcome to buy;

7. Incentive plan: Store clerk: 5 yuan for consecutive orders of 2 items, 15 yuan for consecutive orders of 4 items, 30 yuan for consecutive orders of 6 items; Store: Opening three days The store that completes the first target every day will be rewarded 100 yuan, the second target will be rewarded 200, and the third target will be rewarded 500.