It will make money, and the initial investment is not high.
To put it simply, you produce and publish videos to help merchants bring customers and thereby collect advertising from the merchants. Just like we are watching TV stations, paid advertisements on TV stations.
And users are shifting from traditional media to new media. Now fewer and fewer people are watching TV, but more and more people are playing Douyin. Now, to put it bluntly, the video display volume of a Douyin account with hundreds of thousands of fans is already equivalent to that of a local TV station.
With the development of time and the arrival of the 5G era, it will only become more and more popular in the short term, and the advertising model will become more and more mature.
So I have said it many times: the first-mover advantage of the Internet is already an irreversible advantage! If you start Douyin now, it will be much easier in the future.
At present, many people find it difficult to do traditional business, but attribute the reason to Jack Ma. In fact, it is difficult to do business in physical stores because of the lack of new traffic channels. This year, Internet celebrity stores that know how to promote through Douyin are living a very prosperous life.
It doesn’t mean that times have changed, and we have to catch up with the trend of the times.
A friend of mine who works in catering told me that in every city, about 30% of restaurants close down every year, and 30% of restaurants open. Newly opened restaurants need publicity channels, and the market for Douyin Food is huge.
In short, this kind of local food-type Douyin account is very easy to make money and realize cash.
Douyin is a music and creative short video social software incubated by ByteDance. The software was launched on September 20, 2016. It is a short video community platform for all ages.
On the afternoon of January 18, 2019, CCTV held a press conference with Douyin Short Video, officially announcing that Douyin would become the exclusive social media dissemination of the "2019 China Central Radio and Television Station Spring Festival Gala" platform.
The new media action of "Another Happy Year" for the 2019 CCTV Spring Festival Gala was announced at the meeting. Douyin will carry out all-round and in-depth cooperation with CCTV Spring Festival Gala in the fields of short video promotion and social interaction to mobilize the general public. Young people, targeting Chinese people all over the world, use participation instead of comments, use participation to guide attention, and help spread the Spring Festival Gala.
On July 30, 2020, the Beijing Internet Court issued a verdict and determined that Douyin App had infringed on users’ personal information.
On September 14, the Cyberspace Administration of China announced that there is a large amount of bad information in the Douyin APP that induces minors to participate in supporting charts, spend large amounts of money, and incites and incites young fan groups to quarrel with each other. and behavior.
In September, the Beijing Municipal Bureau of Market Regulation convened the heads of six Internet companies including Douyin to hold an administrative interview meeting with e-commerce platforms on the implementation of the "Yangtze River ban on arrests, crackdowns, and non-chain disconnection".