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When it comes to pastoral complexes, everyone unconsciously associates them with rural tourism. In the impression, pastoral complexes seem to be about tourism and vacation. In fact, rural tourism has experienced more than thirty years of development in our country, far earlier than the pastoral complex. The pastoral complex was first proposed in 2017. It is a new type of tourism development that meets the needs of the new normal development. and the sustainable development model of rural construction. Both concepts emphasize the leisure function of rural space. Many people cannot accurately explain the specific difference, and some even simply think of it as a pastoral complex. It is equivalent to rural tourism, so now let’s analyze the difference between them from both theoretical and practical aspects!

What is the difference between pastoral complex and rural tourism?

1 , different development concepts - Pastoral Complex adds the concept of pastoral community on the basis of modern agriculture and leisure agriculture

Pastoral Complex is a characteristic town integrating the functions of "modern agricultural leisure tourism pastoral community" and the comprehensive rural development model; while rural tourism is mainly a development method of leisure tourism and sightseeing that relies on rural agricultural industry, landscape, folk culture and other resources, and does not include the construction of pastoral communities.

2. Different development methods - Pastoral complex incorporates the concept of multi-function and pays more attention to the integration and innovation of industry and space

Pastoral complex is a cross-industry, multi-functional comprehensive planning. , the comprehensive operation of multi-format business structures will ultimately form a broad space for the development of rural social industries.

Rural tourism is transforming from "local small tourism" to "global tourism", and from rural tourism to The shift from rural leisure vacations to experiencing rural lifestyles is also an inevitable trend in the development of rural tourism in the new era.

3. Different development factors - pastoral complex is the three major elements of agriculture, cultural tourism and new countryside. Integrated development

The pastoral complex mainly includes three major elements: agriculture, cultural tourism, and new countryside. Agricultural development should be based on the concepts of green cycle and digital agriculture, combined with advanced production technology, and the use of efficient facilities and equipment. Develop modern agriculture and agricultural product processing industries to promote the improvement of rural productivity, increase farmers' economic income, and lead farmers on the path of modern agricultural development; the development of cultural tourism needs to rely on agricultural land and villages, combined with agriculture, industry, culture, exhibitions, trade and other industries , develop new formats such as creative agriculture, leisure agriculture, exhibition agriculture, etc., thereby enhancing the value of agriculture, promoting industrial integration, and urban-rural integration; the construction of new rural areas mainly involves improving village infrastructure, strengthening village beautification and greening, improving the living environment, and adding cultural and entertainment facilities , improve farmers’ quality of life and enrich their spiritual life.

Rural tourism is based on rural pastoral landscape, agricultural production activities and special agricultural products as attractions, and develops agricultural tourism, forest and fruit tourism, flower tourism, fishery tourism, animal husbandry tourism and other theme leisure activities with different characteristics. Meet the psychological needs of tourists to experience agriculture and return to nature.

3 minutes! Small cases let you understand pastoral complex and rural tourism!

The most developed rural tourism in China - Wucun

When it comes to Wucun, few people may know what kind of place it is, but the name of Wuzhen is familiar to everyone. Wuzhen is a thousand-year-old ancient town with a long history and profound culture.

In response to the call to build "Beautiful China" and promote the process of building "Beautiful Countryside", Wuzhen International Tourism Zone focuses on the strategic goal of "one large Wuzhen driving 16 small Wuzhens", relying on the brand effect of Wuzhen tourism and the superior location of Hongqiao Village. Due to its geographical location and ecological advantages, the Wucun project was launched. Tourism is a new way out for rural tourism" img_height="489" img_width="1003" data-src="//imgq7.q578.com/ef/0828/056ab322718b3924.jpg" src="/a2020/img/data-img .jpg">

Wucun is located 500 meters north of the Xizha Historic District in Wuzhen. It is a historical ancient village closely connected to the Beijing-Hangzhou Grand Canal, with a total area of ??450 acres. The whole village revolves around the characteristics of rural villages in the south of the Yangtze River. It consists of four major sections, including the fine agricultural product planting and processing area, the agricultural activity experience area, the educated youth cultural area, and the boat culture area. It houses a series of hotels, B&Bs, catering, entertainment, landscapes, etc. that are suitable for tourists' "food, accommodation, travel, shopping and entertainment" The supporting service facilities complement each other with the Wuzhen Dongxizha Scenic Area, which is a new tourist resort destination for ancient towns, streets and ancient villages. Tourism is a new way out for rural tourism." img_height="570" img_width="1020" data-src="/ /imgq7.q578.com/ef/0828/3a02b9f60d2b0ea4.jpg" src="/a2020/img/data-img.jpg">

Positioning: Experiential boutique farm

The Wucun project is positioned as an "experiential boutique farm" for development, emphasizing the protection of rural texture, introducing the internationally advanced "farm vacation" concept, creating a traditional living atmosphere with typical Jiangnan water town farming culture, and creating a city that is suitable for modern people. A "Peach Blossom Land" for leisure and vacation. Tourism is a new way out for rural tourism" img_height="658" img_width="1015" data-src="//imgq7.q578.com/ef/0828/d7fc5b6230c02adc.jpg" src="/a2020/img/data-img .jpg">

Layout: The modular + group structure that is suitable for movement and static, and combines new and old came into being

When you unfold the full map of Wucun Tour, you will see an intertwined water network. From the perspective of overall planning, compared with traditional hotels, Wucun is a medium-sized hotel with "ancillary facilities scattered around and guest rooms at the core". Among them, Wucun basically retains the original residential buildings and forms its own characteristics. B&B section, the function of this section is mainly "quiet", and the buildings are mainly "renovation" and "renovation"; the peripheral expansion area of ??the accommodation section forms a supporting section for leisure and entertainment experience, the function of this section is mainly "dynamic" , construction is mainly "new construction", but tourism is a new way out for rural tourism" img_height="546" img_width="906" data-src="//imgq7.q578.com/ef/0828/6e0458a1dec82ae0.jpg" src= "/a2020/img/data-img.jpg">

The accommodation section is divided into peach gardens, bamboo houses, fishermen's houses, rice warehouses, and mills based on details such as building facades, surrounding small landscapes, and cultural elements and symbols. There are 7 themed accommodation groups, including , wine cellar, and educated youth generation, with independent rural courtyards as units. These seven B&B groups are undoubtedly important representatives of the architectural culture of Wucun. The designers have always followed a rigorous attitude towards the renovation of these B&Bs, trying to maintain the original state of the houses. More designs include small landscapes in the courtyards and The interpretation of indoor theme elements retains the original state of the village to the greatest extent. The surrounding supporting areas specifically include food centers, activity centers, Qingdun, Wudun, picking areas, barbecue picnic areas, small animal paradise and other groups.

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Operation: an organic combination of one-price all-inclusive and CCO service models

As an innovative scenic spot within the scope of Dawuzhen, Wucun has also made great progress in the operation and management of the scenic spot. A new attempt. Currently, there are two types: non-accommodation one-price all-inclusive and accommodation one-price all-inclusive. Among them, non-accommodation one-price all-inclusive includes one entry and exit in Wucun, one meal in Wucun special dining and specific activities in Wucun. Experience; the all-inclusive accommodation price includes at least a round-trip tour bus between Wucun and Xizha scenic spots, Wucun special dining (during the stay), free flow of specific drinks in Wucun, free eating of specific snacks in Wucun, experience of specific activities in Wucun, and Tickets for Zha Scenic Area, etc. Tourism is a new way out for rural tourism" img_height="477" img_width="714" data-src="//imgq7.q578.com/ef/0828/0d08218768d17a3b.jpg" src="/a2020/ img/data-img.jpg">

Generally speaking, the new rural tourism and manor economy represented by Wucun are completely different in style from the ancient town tourism represented by East Gate and West Gate in Wuzhen. At the same time, the rural agricultural customs and original ecological natural experience provided by Wucun are a complement to the cultural experience of the existing East and West Scenic Spots in Wuzhen. Wucun itself retains the texture and context of the original village to the greatest extent during the design process. Here, whether they are converted into private houses for client use, ponds at the head of the village, rapeseed fields, or reorganized vegetable plots, lotus root ponds, fishing ponds, and field paths in front of residential houses, the most common natural features of the Jiangnan countryside are adopted. Landscape design techniques. It is these ordinary things within sight that carry the nostalgia in the hearts of many tourists and shorten the distance between scenic spots and tourists.

Stepping out of the natural scenery, let us see what kind of sparks can be created when nature merges with technology!

The most beautiful C-site "Yujian" in Yimeng - Yinjiayu Pastoral Complex

The Yinjiayu Pastoral Complex project is located in Quanzhuang Town, northwest of Yishui County, covering an area of ??about 37.8 square kilometers. , based on the farmland, mountains, water systems and other resources of the project site, with the theme of ecological leisure and vacation, the project site will be built into an integrated agricultural tourism industry, agro-ecological tourism, agricultural leisure and vacation, zero-pesticide residue organic agricultural products and other functions The integrated development complex integrating agriculture and tourism with Jingtian is committed to building the project into the Yimeng Highlands model of rural revitalization in Qilu. Tourism is a new way out for rural tourism" img_height="617" img_width="1076" data-src="//imgq7.q578.com/ef/0828/db67ec76c2333d8c.jpg" src="/a2020/img/data-img .jpg">

Positioning: The future model of China’s ideal pastoral

Yinjiayu takes pastoralism one step closer to the ideal. The experience here is more fashionable, the agriculture is more technological, and the future is more ideal and can satisfy Tourists have all their fantasies about poetic pastoral life: visiting the garden during the day, seeing the green water, green mountains, peach trees, and flowers, and playing in the theme pavilion; staying at the B&B at night, looking at the starry sky, the quiet countryside, and overlooking the light show.

Layout. : The "Five Golden Flowers" theme pavilion in Yimeng Huakai Agricultural Theme Experience Park takes you into the future

The "Five Golden Flowers" in Yinjiayu Pastoral Complex are five theme pavilions, one for aerospace experience Pavilion, Taiwanese Style Experience Pavilion, Fish and Vegetable Health Experience Pavilion, Orange Cloth Children's Aesthetics Experience Pavilion and Happy Mango Experience Pavilion.

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The International Space Technology Experience Center, jointly built with the Beijing Aviation and Space Museum, covers more than 90 experience projects in aerospace, aviation, navigation, space defense, etc. Many exhibition items belong to domestic and foreign The first of its kind. Here, you can experience diving, flying, catching stars and landing on the moon, how astronauts train in space, how a rocket space station is constructed, what a space wormhole looks like, and start a super-time and space experience with aliens. Encounter! Tourism is a new way out for rural tourism" img_height="1036" img_width="1398" data-src="//imgq7.q578.com/ef/0828/e2f97eebaa4ace95.jpg" src="/a2020/img/data -img.jpg">

The Taiwanese Customs Experience Center is a comfortable space that integrates "eating, traveling, interaction, and shopping" with the customs of various parts of Taiwan as the main experience element. There are rainbow couples in the museum. There are two distinctive scenes: the Village and the Alishan Sacred Tree, and six scenic areas of Taipei, Tainan, Taichung, Kaohsiung, Hualien and Hsinchu stations are set up with the "round-island train" as a link. Here, you can deeply experience the food and romance of Taiwan, and start a new rural rural experience. Tourism is a new way out for rural tourism" img_height="928" img_width="1398" data-src="//imgq7.q578.com/ef/0828/ab9ea1a0ce9f40fd.jpg" src="/a2020/img/data-img .jpg">

Fish and vegetable natural restaurant, where fish are raised without changing the water, and vegetables are grown without fertilizing. There are special areas for special Western food, traditional hot pot, aromatic herbs, fruits and vegetables, etc. Here, The 360-degree transparent central kitchen in the center of the venue allows dining to return to nature, and delicious food can be seen. This is an ecological, environmentally friendly, healthy and organic green world. Let's experience the wonder of nature integrating technology! Tourism is a new way out for rural tourism." img_height="711" img_width="870" data-src="//imgq7.q578.com/ef/0828/a99d9cf3478bf4b5.jpg" src="/a2020/img/data-img.jpg">

The Orange Cloth Aesthetic Experience Center, with the theme of "Panoramic Natural Aesthetic Experience", has built three special experience areas: Fantasy Forest, Magical Ocean, and International Village to guide children to use their brushes to paint their imagination of nature, in order to become like an artist. Observe nature, explore the unknown like an explorer, and understand the world like a scientist. Children will embark on a lively and interesting road to popularizing science! Tourism is a new way out for rural tourism" img_height="526" img_width="872" data-src="//imgq7.q578.com/ef/0828/bad2be8343e250bc.jpg" src="/a2020/img/data-img .jpg">

Happy Mango Experience Park is an indoor experience park based on the top ten well-known IPs of Hunan Satellite TV. It mainly includes Happy Camp, Tian Tian Shang Shang, Real Man, I am the Great Detective, and Shen Lin Qi Here, you can experience the same games played by big stars on TV, participate in real-life CS battles, trampoline rock climbing, immersive scripted killing, military life experience, food tasting, etc. This is a manufacturing A happy paradise where you can have fun, relax and replenish your energy.

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After seeing the five exhibition halls, you are still not satisfied. You must see the strawberries in the sky in Yinjiayu. The cute red and white ones are all put into the basket. It is not too comfortable to pick strawberries while standing, it is super There are no other smart and high-tech strawberry greenhouses. The peach plantation in Guxiang has grown to a large scale. In the ten-mile peach forest where the peach blossoms shine, you can travel for three lives. It is a new way out for rural tourism" img_height="345" img_width="491" data-src="//imgq7.q578.com/ef/0828/8f2851e747e79fe4.jpg" src="/a2020/img/data-img.jpg ">

In the future, there will be more "creative + technology + green" agriculture settled in Yinjiayu. Today, there are Colorful Guyuan Sightseeing Area, Gushang Taoyuan Planting Area, Scientific and Technological Agriculture Planting Area, and Forest and Fruit Agriculture Planting Area. , creative agricultural planting areas and other special business formats are gaining momentum.

Operation: "Six modernizations" practice drives rural development

"Land equity, organic production, quality traceability, business enterprise, intelligent management, and rural scenic spots" Successful practice has made Yinjiayu Village the first organic industry development demonstration village in Shandong and the fourth in the country.

Yinjiayu Village established a cooperative at the end of 2014. The village party branch led the establishment of Jinlongshan Agricultural Cooperative. 347 villagers joined the cooperative. The village collective accounted for 38% of the shares and the members accounted for 62% of the shares. The "five Distributing two guarantees and one assistance” new model of interest connection “521”. Tourism is a new way out for rural tourism" img_height="584" img_width="884" data-src="//imgq7.q578.com/ef/0828/067a9cf5cebc652d.jpg" src="/a2020/img/data-img .jpg">

The cooperative uses organic production standards, corporate management concepts, and Internet marketing ideas to continuously develop new varieties of golden autumn red honey and Yingshuanghong late-ripening peaches, and implements standardized management, 100% Organic formula fertilization, 100% biological control, 100% quality traceability

"Yimeng Jinlongshan Xiantao Wanlaitian", the cooperative registered the "Baitao" trademark, and Jinlongshan peach won the "China, The United States and the European Union have three organic product certifications. The products are sold to first-tier cities in "Beijing, Shanghai, Guangzhou and Shenzhen", and brand marketing has traveled across the ocean. Tourism is a new way out for rural tourism" img_height="473" img_width="709" data-src= "//imgq7.q578.com/ef/0828/e921c6b5c73e5339.jpg" src="/a2020/img/data-img.jpg">

The cooperative has now developed 1,781 acres of organic peaches and built We have 2 10,000-ton constant temperature warehouses and 4 fully automatic screening lines. At the same time, the development goal of "maintaining primary industry and expanding secondary industry" was established, and the "Wugu Man Yuan" organic peach meal powder series was developed.

In 2020, the cooperative distributed dividends of 4.14 million yuan, and the village collective income increased by more than 500,000 yuan. Through land dividends, wages to cooperative members, production efficiency dividends, personal rewards, etc., villagers can truly achieve "bulging pockets and getting richer lives."

In the implementation of the village "every household" project, Yinjiayu Village based on reality, based on the old houses, incorporated the unique architectural style of Yimeng Mountain, upgraded and renovated Yunshuijian Boutique B&B, "Happiness" More than 30 sets of high-end boutique B&Bs, including "Farmhouse·Kangyang B&B", "Meet·Quanxiang" Kangyang B&B, and "Quanxiang Renjia" farmhouse, have effectively promoted the development of the village's tourism service format and created a unique and beautiful rural landscape.

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Today's Yinjiayu Village has spacious roads, rows of buildings, neat streets, garden-like villages, garden-like courtyards, farmland, mountains, and water systems that complement each other. A picture of a beautiful and livable countryside where you can see the green mountains and green waters and remember the nostalgia is slowly unfolding from point to surface, beaded into a chain...

An inventory of the similarities and differences between the two

In terms of industrial development of Wucun Rural Tourism and Yinjiayu Pastoral Complex, Wucun Rural Tourism is mainly focused on leisure and vacation, while Yinjiayu Pastoral Complex has a profound industrial foundation. On the basis of its own characteristic industrial resources, we will make it bigger and bigger. Strong, geographical indication products have been formed to increase farmers' production and income; in terms of landscape construction, the original rural style, scenery, customs, customs, and flavors are the core, which is the support for achieving differentiation, and is also the cultural experience, custom creation, and landscape construction. important support; in terms of industry-city integration, the shared development of urban and rural areas requires the establishment of an effective communication mechanism. Wucun rural tourism should undoubtedly be an important channel for the exchange of people, information and capital flows, but the current radiation of urban flows to rural areas The approaches and transformation methods need to be improved. The Yinjiayu Pastoral Complex can promote the deep integration of urban and rural people through its widespread impact on rural people, including changes in villagers’ production and lifestyle and the development of surrounding resources.

Rural 4.0 model: Pastoral complex is becoming a new way out for rural tourism!

A complete pastoral complex should be an organic integration of agriculture, processing industry, manufacturing, catering industry, accommodation industry and other industries. The urban-rural complex is a sustainable development model of rural construction that meets the development needs of the new era and the new normal. This is essentially different from other traditional rural tourism.

Rural tourism ultimately allows tourists to truly experience the countryside. The culture and warmth of rural tourism, and the pastoral complex, as a new format of rural tourism, assists the transformation and upgrading of rural construction from the perspective of "increasing agricultural efficiency, increasing farmers' income, and greening the countryside", becoming the glue for urban and rural development, and providing farmers with Exploring diversified settlement models not only maintains pastoral characteristics but also realizes modern residential functions, providing the best space for equalizing urban and rural infrastructure and public services, and realizing the connection between urban and rural areas in multiple fields.

In the future, as rural tourism planning and development are increasingly closely linked to urbanization and the construction of a new socialist countryside, pastoral complexes will achieve a historic transformation in rural development

Author: Beijing City! Futong Environmental Engineering Co., Ltd. Ma Qingxin Tourism is a new way out for rural tourism" img_height="278" img_width="714" data-src="//imgq7.q578.com/ef/0828/92b14bef545250be.jpg" src=" /a2020/img/data-img.jpg">