1. Why is cgv Cinema so expensive? 2. What does CGV mean? What does CGV mean? 3. Experience of watching movies in CGV Star International Studios INDIGO Store? 4. There are quite different kinds of seats in CGV Studios. I would like to ask the great gods what is the difference between these seats? 5. What hall can cgv Studios lie in? 6. Do you know CGV Studios? Why is cgv Cinema so expensive?
There is a well-known concept of cgv International Studios in economics: small profits but quick turnover. However, cgv International Studios, with the escalation of people's consumption, "small profits but quick turnover" is not suitable for some people's consumption concept. As a result, it was suggested that cgv International Studios developed the opposite economic theory, that is, the higher the commodity price, the more consumers are willing to buy it. This change in consumption concept stems from the fact that people not only meet basic material needs, but also want to get psychological satisfaction.
in this case, the price usually becomes an indicator to measure the value of goods. Because it is expensive, it is good and because it is good, it is expensive. Although the two are opposite causality, there is no contradiction. Therefore, behind the high ticket price of the cinema, the commodity behind it, that is, the movie viewing service is worthy of such a high ticket price, and it has also been recognized by the audience, so the audience is willing to buy it.
brand advantage
positioning is a topic that can never be avoided if products are to be profitable. From product to brand to market, today's brand has been firmly linked with "positioning". Similarly, there are brand advantages behind high box office theaters.
"Everything is centered on the audience's viewing value and viewing experience" is the core service concept of Wanda Studios, and all its operations and marketing are also carried out around this core concept. The brand concept advocated by CGV is "moving beyond movies", which provides customers with enjoyment and fun beyond movie viewing. Jinyi Studios has always adhered to the business philosophy of "showing movie charm and spreading movie culture" and constantly created first-class movie enjoyment space for the audience ... What does CGV mean? What does CGV mean?
1. CGV is an international professional chain cinema operator and high-end cinema brand. Founded in 1996, CGV is a subsidiary of CJ Group, which operates the largest chain of multi-hall cinemas in Korea, and its headquarters is located in Seoul. In April, 1998, CGV opened the first multi-hall cinema in Korea, and introduced it to the east of Seoul for the first time. CGV opened the first cinema in China in China and Shanghai at the end of 2116, and set up the first cinema of its North American branch in Los Angeles, California in June 2111. In July 2111, CGV acquired Megastar, the largest chain cinema in Vietnam.
2. By 2119, CGV had more than 531 high-end cinemas and more than 3,911 high-quality screens in 8 countries and regions [3] including China, Korean, Vietnamese, American, Indonesian and Turkish. Experience of watching movies in CGV Star International Studios INDIGO Store
I came to the cinema on the fourth floor along the escalator in INDIGO, and I was shocked by the arched ceiling as soon as I came up. It was full of yellow light bulbs, which changed the dim decoration style of the cinema and was full of European classical style ~
The ticket area is on the left hand side of the elevator, but it is actually an independent cubicle, which has the feeling of a ticket hall of a railway station. English style! I don't know why, I think of King's Cross Street Station. . .
The right-hand area is the selling area. There are no people at this time of noon. I ordered a cup of coffee, and I ate very little. Actually, the coffee is only Nestle's coffee machine, so don't count on it. Where's the British style, dear? The coffee is hot, and there is no heat insulation cover. I feel a little despised, but the staff gave two napkins to pad it, which is ok.
There is a coffee bar in the cinema, selling some light meals, cakes and coffee. There are two long tables and chairs everywhere in the hall, where you can sit and eat. Finally, you don't have to stand and wait for the opening. The entertainment facilities are quite complete, and the waiting period is not boring.
The bathroom is full of British style, too. At first, when I saw a toilet in it, I ran away with several beasts. Except for those with bad legs and feet, few girls like to use toilets outside, okay? ! But when I went in, I found a surprise. There was a cushion cover! ! Praise! And when I press it, I change it. If I want to press it several times, I will press it. . . I didn't smell the faint fragrance until I finished comfortably, and there was no smell in the toilet at all.
enter the venue 11 minutes before the opening ceremony, and wait for two minutes before entering the venue. There is no entrance broadcast, and the ticket is checked and glasses are issued, which is slow.
After the movie, I held an empty paper cup and a pair of glasses in my hand, and followed the crowd and signs all the way to the lobby of the cinema. Er, according to the plot, shouldn't a cleaning staff stand at the exit to recycle garbage when it's over, and a staff member stand by to collect glasses and say goodbye? Why is it all gone? What do these mean? Can I just take my glasses home? The upgrade of cinema function is also responsible for moral inspection? As a qualified Miyoshi student, I still obediently returned my glasses to the staff at the ticket booth. I found the trash can in the sales area and finally stuffed the paper cup into it by hard plug. . . The trash can is flip-top, and the opening turned out is a little small. Brother Paper Cup, you are rejected by your trash can ~ There are many kinds of seats in ~CGV Studios. I would like to ask the great gods, what is the difference between these seats?
Difference between cgv International Studios: The width of the cinema cgv International Studios generally means that it is more comfortable, spacious or the seats can be laid flat. For such seats, cgv International Studios will have more space. The first-class seats are the best places to watch movies, that is, the seats in the middle or the seats with the best viewing effect. The cinema should choose the seats in the middle, not the seats on both sides.
The viewing angle of the middle seat is relatively positive, and the seats on both sides should squint when watching the movie, which makes the eyes tired. The seat is not as close to the front as possible. If the seat is too far in front, your eyes will be tired when watching movies. You may have to keep your head up and your neck will be uncomfortable at cgv International Studios.
related information
since the opening of the first multi-hall studio in 1998, CGV has been stationed in eight countries including the United States, Turkey, Viet Nam, Indonesia, Myanmar, South Korea and Russia, and is the fifth film investment company in the world. CGV is the largest film chain in Korea. In Korea and Vietnam, CGV is the cinema brand with the highest market share.
by the end of 2115, CGV's market share in Korea reached 51%, and it is the cinema brand with the highest market share and consumer satisfaction in Korea. CGV Company is a subsidiary of CJ Group of Korea, which is committed to the investment, construction and operation of multi-hall cinemas. CGV Studios is an international professional high-end cinema chain under CJ Group, with international decoration style and standardized management services. What hall can cgv Cinema lie in?
The hall where p>cgv Cinema can lie is the vip room.
the VIP room has dedicated staff to provide services to cgv International Cinema, which has a separate passage and VIP lounge, has unique food, and can even provide special services such as conference projection and family gathering according to the needs of the viewers.
According to the person in charge of the cinema, the VIP room of the cinema adopts American QSC power amplifier, projection lens of famous German brand ISCO and stereo surround sound, and the spacious and comfortable leather sofa seats can be adjusted at any time according to individual needs, so that people can find the comfortable feeling at home.
In order to maximize the return to the audience of cgv International Studios, the VIP room of cgv Studios sold the ultra-low price in 61 yuan during the trial operation, and gave away drinks, coffee, red wine and snacks for the audience to enjoy for free.
Extended information cgv International Studios:
The development of CGV International Studios
1. The high-end cinema brand CGV settled in Chongqing and Wuhan
After the distribution in Beijing, Tianjin and other markets, the high-end cinema brand CGV under CJ (CJ) Group of Korea officially settled in Chongqing and Wuhan markets. Recently, CGV International Studios in Korea, which has a high-tech 4D-Plex cinema, officially signed a contract with Chongqing International City. It is reported that as the first high-end cinema of Korean CGV in Chongqing, it strives to meet the high-end needs of consumers from design planning to the combination of various special effects halls to the details of operation and management.
2. CGV Cinema Beijing Qinghe Store opened in China Resources Colorful City, with 13 cinemas.
3. CGV Cinema Xinglongtai Store in Panjin, Liaoning Province officially opened on the 5th floor of Pengxin Water Tour City on June 2113.
reference source CGV international studios: Baidu encyclopedia-cgv international studios. do you know cgv studios?
CGV is a listed subsidiary of CJ group in Korea, mainly engaged in the opening and operation of cinemas. It is the first company in Korea to introduce multi-hall cinemas and the largest cinema company in Korea. At present, there are more than 111 cinemas in Korea. CGV Studios is an international professional chain cinema operator and high-end cinema brand. At present, there are 485 high-end studios and 3584 high-quality screens in the world.
brand concept of cgv Studios CGV International Studios: Beyond the touch of movies. CGV Cinema has the reputation of "the largest in Korea", "the largest in Asia" and "the only listed cinema", which brings the highest value enjoyment and fun to the viewers with its multi-functional cinema, diversified film and entertainment facilities and well-known international decoration style.
characteristics of p>CGV cinema: the IMAX giant screen cinema with the best imaging system in the world-the largest IMAX proprietary high-gain screen, the clearest images, the highest precision, the most powerful projection equipment and the most advanced 5.1-channel multi-speaker sound system, has a wide field of vision and a crystal-perfect viewing effect, which is fascinating.
CGV cinema service: you can also experience it in CGV xijiewei cinema, such as movie character model museum, brand restaurant, wireless internet cafe, post-movie product store, etc.
introduction of p>CGV cinema: besides the regular 2D and 3D cinemas, there are 4DX cinema and SPHEREX cinema. The 4DX Hall brings a vivid five-sense experience that transcends 3D in an all-round way. Through the movement of seats and the control of the fragrance of Feng Shui, light and fog, the 4DX Hall brings the audience an exciting experience like turning into a movie hero.
SphereX Ballroom breaks the inherent mode of the traditional square cinema, with arc spherical screen, 9.1-channel stereo surround sound, adjustable angle seats and unique arc dome design, allowing the audience to enjoy a unique immersive viewing experience.
Extended information:
CGV actively undertakes corporate social responsibility and makes a modest contribution to the society by holding public welfare activities such as "Dream Cinema". "Dream of enjoying the cinema" is to invite students from migrant workers' children's school to enjoy the fun of movies and experience more and more wonderful stories. In addition, CGV Studios shows special care for children. Children's cushions, children's 3D glasses, children's movie tickets and children's packages give children a better viewing experience.
With more high-quality studios, higher-end brand image, more intimate member service and more shocking experience in the special effects hall, CGV Studios will bring you a touch beyond movies!
Reference: Baidu Encyclopedia -CGV International Studios
Reference: CJ China official website -CGV brand introduction.