After more than 21 years of development, China's frozen food industry has entered a period of steady development from a period of rapid development, especially the traditional categories represented by glutinous rice balls and dumplings, showing a state of weak growth.

so, where is the new growth point of frozen food industry in the future? Which categories are most likely to usher in great development?

? Cold food media reporter | Lv Cuiping

? ? 1

Convenient dishes have become the "third carriage" to promote the development of cold food industry

Convenience dishes are a category that many enterprises are paying attention to.

In the 2118 annual report of Anjing Food, for the first time, "mainly engaged in the research, development, production and sales of quick-frozen foods such as hot pot products (mainly quick-frozen minced fish products and quick-frozen meat products) and quick-frozen noodles and rice products" was adjusted to "mainly engaged in the research, development, production and sales of quick-frozen foods such as quick-frozen noodles and meat products", and quick-frozen dishes were specially added.

anjing also upgraded the original "other products" into "dish products", and unified the original products such as Thousand Night Tofu, egg dumplings, tempura fish and fresh yuba into dish products.

Behind these actions, Yasuji predicted the development prospect of quick-frozen dishes: the 4 trillion catering market is facing the constraints of the increase in the labor cost of kitchen and the increase in property rent, and it is in urgent need of finished and semi-finished dishes to save costs, stabilize quality and improve efficiency.

The timely launch of dishes by Anjing is to seize this plate with the greatest growth potential.

according to anjing's annual report, the revenue of quick-frozen dishes in 2118 was 395 million yuan, an increase of 45.86% over the same period of the previous year, which was twice the average growth rate of the company. The gross profit margin is 29.72%, which is also the highest among all categories of the company. It can be seen that although quick-frozen dishes are a new category, the growth rate and gross profit are very considerable.

An Jing said that in 2119, the products of quick-frozen dishes will continue to enrich the product line, and it is planned to launch products such as crispy meat and fragrant fried lotus root strips.

In addition, Huifa Food, which always focuses on prepared meat products, has also introduced convenient dishes such as prepared kebabs and lion heads. According to the annual report of Huifa Food, the revenue of string products in 2118 was 84 million yuan, with a growth rate of 15.81%, far higher than the two main categories of pills and fried products.

In the annual report of Sanquan Food in 2118, the figure of "quick-frozen Chinese cuisine" also appeared, which was subsidized by the government and researched and developed by Sanquan.

Sanquan Food has a certain foundation in the development of convenient dishes.

Many years ago, Sanquan Food introduced instant rice, including instant dish conditioning package. In 2117, Sanquan Food upgraded the instant rice and introduced a bowl of rice. After heating the instant dishes with a self-heating bag, it was poured on the rice, which was suitable for picnics or outdoor activities.

Sanquan Food said in the annual report that although the growth rate of China's quick-frozen food industry has slowed down, the market potential is huge, the product categories will be continuously enriched, and the sales channels are also rapidly evolving. In the future, with the increase of labor costs and store rents, semi-finished quick-frozen products will appear on consumers' tables in diversified forms, further promoting the process of industrialization of traditional gourmet foods.

? ? 2

Pastry will stir up the growth of rice and flour products

In addition to convenient dishes, quick-frozen pasta is also the key category of enterprises.

for many years, the industrial structure of China's frozen food has been unreasonable-tangyuan dumplings occupy an absolute dominant position. However, in recent years, catering channels, especially Chinese fast food chains, have developed rapidly. With the increase of store rent and labor costs, many catering enterprises choose to use quick-frozen semi-finished products instead of ready-made ones, which also promotes the rapid development of quick-frozen pasta.

In 2118, Sanquan Food's pastry and other revenue was 1.737 billion yuan, accounting for 31.33% of the total revenue, an increase of 19.84% over the same period of the previous year, far higher than the traditional categories of glutinous rice balls, dumplings and zongzi.

In order to better serve this channel, in 2112, Sanquan Food established a catering business department and launched green label products; In 2116, Zhengzhou Fast Kitchen Catering Management Co., Ltd. was established to further enhance the professionalism of the service. Its colorful vegetable steamed dumplings and other products have been well received by end customers.

sanquan also has a variety of pastry products under development, including 311g cheese walnut buns and Explosicum quicksand buns, 721g multi-grain flowering steamed bread, 421g cream buns and so on. Sanquan Food will continue to lead in the field of pastry.

at the same time, anjing food is also secretly making efforts to order products.

As early as the commissioning ceremony of Anjing Food Sichuan Factory, Anjing Food proposed for the first time to be a double leader in the hot pot material industry and the quick-frozen pastry industry.

In the annual report of 2118, Yasui once again demonstrated this ambition.

An Jing believes that at present, the competition pattern of the quick-frozen noodle and rice products industry is relatively stable, and the market of glutinous rice balls and dumplings is relatively saturated, with little growth rate, but the market of pastry has great potential and rapid growth rate. Aiming at the pastry plate, according to the explosive thinking of "big single product, less specifications and less taste" and "all-channel universal and all-regional sales", the company has created super-large single products, continuously pushed flour and rice products from East China to the whole country, and made the pastry stronger and bigger.

In the field of quick-frozen flour and rice products, Anjing plans to launch catering channel products such as steamed fried dumplings, Osmanthus Jelly and fried dough sticks, so as to continuously increase the sales of new pastry products such as brown sugar cakes, quicksand buns and walnut buns.

It coincides with Anjing Food. Huifa Food also stated in its 2118 annual report that it would mass-produce quick-frozen rice flour products.

Huifa said that at present, the company's products are mainly quick-frozen prepared meat products, and the quick-frozen rice flour products have not been mass-produced. However, while selling quick-frozen prepared meat products, dealers generally also distribute quick-frozen rice flour products, and the demand of terminal catering and consumers for the two series of products is also homogeneous.

Therefore, in the future, Huifa Food plans to intensify the research and development of quick-frozen rice flour products and expand its production and sales business; At the same time, with the help of the company's efficient marketing network and logistics network, the quick-frozen rice and flour products will quickly penetrate into the terminal market.

It can be predicted that the market of quick-frozen pastry will be very lively in the future.

? end ?

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