Zhonghui Design (professional logo design company) Answer:

Hotel logo is a very important symbol, which can make customers have a deep impression on the hotel and stimulate their appetite. When designing hotel logo, many factors need to be considered, including style, brand characteristics, target audience and so on. The following are some suggestions on how to design the hotel logo:

1. Determine the brand positioning

Before designing the hotel logo, the brand positioning of the hotel must be determined. This will need to take into account factors such as food culture and brand vision. For example, if a restaurant focuses on traditional cuisine, the logo design should reflect this ancient food culture.

2. Choose a font

Font is a very important element when designing a hotel logo. The correctly selected font can directly affect the effect and recognition of the whole logo. From a business point of view, you can also maintain the brand with your own unique style. ?

3. Simplify without losing simplicity

Simplification is a very important step when designing the hotel logo. By deleting unnecessary elements, removing excessive decoration or unnecessary complexity, the brand information can be better conveyed and the logo can be made clearer and easier to understand.

4. Color matching

It is very important to choose the right color when designing the hotel logo. Different colors can cause different sensory experiences of the audience and match the consumers served by the hotel. For example, in brands representing families or vegetarian restaurants, green usually represents health and freshness, which will be put to good use.

5. Special image

Using some unique images on the hotel logo can make the brand image more differentiated. For example, a cute panda can display our carbohydrate and other China delicacies, and create the national cultural spirit. An emotional transmission effect can be achieved through symbols, signs or other image elements. In other words, it is a good way to distinguish the logo from other competitors.

to sum up, when designing a hotel logo, we need to consider brand positioning, font selection, simplified decoration, color matching and image, pay attention to product/catering style in all directions, choose professional brand strategy, combine product attributes and other multidimensional factors, among which we should pay attention to the full name and lowercase or abbreviated parts, and then strengthen and optimize according to actual needs. It is suggested to draw lessons from a large number of relevant industry charts and examples, which will be more conducive to formulating a perfect hotel logo and attracting more customers.

original logo design works by zhonghui design

the above contents are the answers of professional logo design company-zhonghui design (Beijing zhonghui avenue consulting co., ltd.), hoping to help everyone.