The popularity of Korean dramas in China market began with What is Love. From 65438 to 0997, the Korean drama "What is Love", which tells the story of conservative family and open family marriage, caused great repercussions after it was broadcast on CCTV. Its life-like plot is loved by the vast audience in China, which plays a locomotive role for Korean dramas to enter the China market. After that, "The Man in the Bathroom Boss's Home" and "Blue Life and Death Love" were broadcast on major channels one after another, and both achieved good ratings. Reason:

1 Emotional identity in Asian cultural circles. Korean dramas are deeply influenced by Confucian culture and can resonate with Asian audiences. The successful entry of Korean dramas into the China market is a victory of cross-cultural communication. The key point is that it finds the intersection of two different cultures and realizes the integration of society, culture and psychology. South Korea and China are both in Asia, and they share the same feelings about Asian culture. Especially Confucian culture. Family ethics dramas such as Watch, The Man in the Bathhouse Owner's House (Miss Mermaid) and The Seven Legendary Princesses (Funny Family) advocate the most basic Confucian moral thoughts such as caring for each other, honoring parents and loving husband and wife, which caters to the family ethics of China audiences. Love tragedies such as Stairs to Heaven, Youth, Winter Love Song, etc. Interpreting the faithful love of the host and hostess is similar to the classic love story in China's classical literature. There are also some inspirational dramas related to women's struggle, such as Da Jang Geum (Huang Shoupa) (Luo Wulin) (Go Forward) (Come on Jin Shun) and so on.

Well-made Korean dramas are the core programs that broadcasters mobilize the most experienced artists to produce. The vast majority of professionals have experience in studying abroad, and their production concept faces the world market. Korean dramas have always been known for their attention to detail and scene setting. The shooting location of Blue Love Between Life and Death was chosen in the scenic sokcho. In the play, Joon-hee and Sean rode horses in the fields and seaside of Where Are You Going, which left a deep memory for every audience. The first round of overseas shooting of Flower Man was in New Caledonia, a romantic and ancient island in the South Pacific. The first love of the Crown Prince and the story of Bali was filmed in beautiful Bali. Of course, in addition to the shooting location, there are gorgeous costumes, such as all kinds of gorgeous royal costumes in the palace and fashionable and sweet hanbok in Princess Prosecutor. Of course, there are also mouth-watering foods, such as the traditional Korean food in Dae Jang Geum and the bibimbap that the heroine eats crazily in Love in Prague. In addition, there are many handsome men and beautiful women in Korean dramas, from the tough and melancholy Song Seung Heon Yuan Bin to the gentle Bae Yong Jun, to the amorous Li Junji, and then to the handsome Kim HeeChul Jin Fan Kim Hyun Joong who please Prince Hyun Bin. From Cinderella Cui Zhenshi, the first girl forever, to Kim Hee Seon, the first beauty, to Seo-hee Jang, the wise and beautiful, to Cui Zhiyou, the sad queen, and to Park Min Young, the playful and lovely Yoon Eun Hye, many beautiful and handsome faces in Korean dramas are always the biggest highlights, no matter whether they are born or acquired. Third, some surrealism satisfies the audience's entertainment desire. Most Korean dramas take the emotional route of human feelings, love, friendship and affection. Viewers who are tired of daily life and work can find a trace of emotional comfort in the interpretation of "mimetic living space" in TV dramas. Korean dramas also use a lot of comedy and tragedy elements to mobilize the audience's emotions to the maximum extent. In addition, Korean dramas pursue a kind of "secular beauty", which comes from real life and is therefore easily felt and understood by the general public. For example, romantic dramas such as Life and Death in Blue, Success of a Smart Girl and Tianya Haijiao frequently adopt the secular love narrative mode of "Prince Charming and Cinderella", which satisfies the audience's simplest expectation and the most primitive aesthetic desire, so it is easier to resonate and achieve the purpose of "entertaining the public".

4 Constantly improve and innovate There are many such plots in Korean dramas. Generally, it is a girl who looks ordinary or has a poor family, but is ordinary but strong and even barbaric. At the same time, she is pursued by more than two tall, handsome, rich, powerful, gentle and single-minded men. Among them, there is no lack of a tall and beautiful woman with ulterior motives, from Starry Dreams, Love Songs in Winter, Glass Shoes to That Boy is Handsome. However, some revisions have been made, such as the story about the chaebol wife and the poor egg housekeeper (please, miss), the story about the strong woman and the cook (the witch Youxi), the inspirational drama about the love between brother and sister (my name is Saint Jin Shun) (the spring of Dazi) (ah, my wife), and the story about the ancient (Sungkyunkwan scandal) and modern (beautiful man) women. These stories are a group of inspirational dramas of art high school students (dream high), including the romantic love story caused by exchanging souls (secret garden) and the most popular Japanese comic book adaptation (city hunter) recently. It is precisely because of constant innovation and creation of new ideas and topics that Korean dramas have always occupied the hearts of many audiences, most of whom are women.

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