? When we are pushing products with customers, we might as well try the following method.

? A company has produced a new cosmetic called Lanpai Sheep Oil. When selling sheep oil, a salesman of the company told a story without telling customers how many trace elements sheep oil contained and how it was produced. A long time ago, there was a king. He was a gourmet. A skilled chef could cook sweet and delicious meals. The king was very satisfied with him.

? Suddenly one day, the chef's hands became red and swollen inexplicably, and the food he cooked was no longer as good as before. The king was very anxious and ordered the physician to treat the chef.

? But the physician racked his brains and couldn't figure out how the disease came about, so the chef had to leave the palace in tears and began his wandering career. Later, a kind shepherd took the cook in.

? So, the chef sleeps with the shepherd every day and lives by herding sheep. When herding sheep, the cook lay in the grass, thinking back to the past and stroking the sheep with his hand to vent his grief and indignation. When summer came, he helped the shepherd to shear his wool.

? One day, the chef was surprised to find that the redness on his hands had disappeared unconsciously! He was very happy, bid farewell to the shepherd, and came back to the palace. I saw a red list posted on the wall. The king was recruiting chefs for the whole country, and the chefs unveiled the imperial list to apply. At this time, people had already recognized him in rags.

? After the king tasted the food he cooked, he felt sweet and delicious, almost as delicious as the previous chef, so he called him over and found that it was the previous chef. The king was very curious to ask the chef how the redness on his hands had subsided.

? The cook said he didn't know, and the king asked him in detail about the situation after he left the palace, and concluded that it was sheep hair that made the chef's hands red and swollen.

At this moment, the salesman changed the subject and said, "We developed sheep oil based on this old story." Then it is natural to promote the product.

When introducing products to customers, telling one or two short stories is a shortcut to successful sales promotion for salesmen. Only by letting customers really understand the products you are selling can you succeed.

when introducing products, apart from being good at telling short stories, proper demonstration also plays a great role.

A master salesman once said, "One demonstration is worth a thousand words."

What have you learned from listening to this story? You can apply it to your products. Please leave a message in the comments section. It will help you after reading it. Please give me a compliment.