when it comes to the development of the national tide, it is naturally inseparable from the consumption concept of consumer groups. China, as a huge consumer country, is also providing a good market environment for the development of Guochao brand, which also shows that the trend market in China is very promising. The following is my collection of 8-word argumentative essays on national tide and national culture self-confidence, for reference only. Let's take a look.
why did the "national tide" become a craze?
LU ZHOU LAO JIAO CO.,LTD perfume, Tsingtao beer jacket, Laoganma sweater ... In recent years, a new wave of domestic products "keep the classics and be online celebrity" has made those simple and low-key domestic brands in people's memory break a new world in the collision between modern trends and traditional culture through joint names and cross-border ways.
The rise of "national hot flashes" reflects young people's new emotional demands, value belonging and community recognition. "When you buy Nike shoes, you may not only choose a pair of shoes to wear to go shopping, but also show your lifestyle and explain who you are or what you want to be." Today, young people who have grown up with the Internet pay more attention to quality and personality. Their attitude towards multinational brands has also changed from blind worship to realistic rationality.
The rise of "national hot flashes" is also the rise of domestic products. Since 218, when Li Ning took the distinctive elements of China to New York Fashion Week, a large number of national fashion brands came into being. At one time, imported big brands were the symbol of quality, while domestic products were only the "parity substitution" of big brands; Nowadays, with the upgrading of consumption, "Made in China" is changing the traditional stereotype, and the more fashionable and cutting-edge China brand is shining again, gradually becoming the first choice for young consumers. The acclimatization of many multinational brands in China market also proves from the side that in today's China market, strong local thinking is indispensable to achieve a lasting foundation.
Taking stock of the symbols, images, themes and so on that have emerged endlessly in recent years, a clearly visible feature is the revival of traditional culture and aesthetics. Cultural elements such as auspicious clouds and traditional Chinese characters have broken through the cultural circle. Joining this cross-border integration of feelings and fashion has redefined the concept of "tide" and triggered young people's pursuit of "oriental aesthetics".
In this sense, "national hot flashes" are both an economic phenomenon and a cultural phenomenon. If the changes in consumer demand have opened up new development space for domestic products, then the rise of domestic products is also reshaping consumers' cultural pursuit and inspiring their inner cultural self-confidence. According to the Report on the Development of Consumer Brands in China in 22 released by Ali Research Institute, over 8% of China consumers' shopping carts were domestic brands in the past year. It is with such a cultural self-confidence that buying, using and sharing domestic products can become the daily lifestyle of consumers.
In fact, not only domestic products, but also a large number of acclaimed and well-received national dramas and dramas have been reborn with the help of traditional cultural IP, and more and more young people are confidently taking to the streets in Hanfu. Since last year, Li Ziqi's popularity on the Internet has become a cultural phenomenon. In the idyllic life where the sun rises and the sun sets, through the lens, she gives new life to the traditional pen, ink, paper and inkstone, Shu embroidery and osmanthus wine, and opens a window for the western world to discover the beauty of China. Many foreign netizens have lamented that "Li Ziqi is reintroducing to the world the culture, art and wisdom of China that we have forgotten".
to keep the "national hot flashes" surging, we must take good care of this cultural self-confidence. The meaning of the word "national tide" goes far beyond the commercial innovation of cross-border integration. Therefore, for enterprises, we must not just take the "national tide" as a windbag and take advantage of the situation to market. If we just pile up cultural symbols and don't dig out the core values, we will lose our awe of culture and stick to quality, which will not properly convey the trend concept, but also be far from the cultural connotation of "national tide". On the road of overtaking domestic brands in corners, we need more such cultural consciousness.