The 8 most popular e-commerce design styles in the future 01 minimalist style. Design features: mild tone, low density, white space, concise and clean, few words. Influenced by the indifference of Apple and Northern Europe, this style This type of design has also penetrated into the homepages of major e-commerce brands. Especially for 3C digital and electrical appliances, text descriptions and other information are only used as auxiliary advertisements to highlight products and functions to make them clear at a glance. Huawei and Parkson chose to combine enlarged pictures with The combination of ultra-compact text and symmetrical composition directly and clearly expresses the characteristics of the product. A white or light gray background can highlight the brand's simple design and unique texture. Parkson Printing. The flat design trend of the page emphasizes the large white space. The layout and simple and comfortable color matching enhance the overall brand texture. 02 retro Chinese style. Design features: high saturation tones, traditional Chinese totems, red and green color matching. In recent years, it has been frequently used in various cross-border linkage retro Chinese styles. The essence of its design comes from the badge totems, color matching and folk art inherited from traditional Chinese culture and history, and introduces China's unique aesthetic rules into modern design concepts. The most famous offline linkage is the design of the Palace Museum and a series of peripheral products .Online, more and more large manufacturers such as food and beauty cosmetics brands have also joined this trend, actively trying to combine various products and culture, full of cultural charm. Or the traditional red and green color matching, or dragon, phoenix, and five elements. and other classic materials. But designers have refined these traditional concepts into symbols that reflect details and matched them with corresponding materials. The design not only stays on the appearance of traditional Chinese patterns, but also gives it a new modern aesthetic. 03 Street In full swing. Design features: The design elements of street fashion are not limited to traditional street culture, but a new definition of art, daring to create things that are not in the world, expressing attitudes, and becoming an important force in promoting human development. Young and bold color matching It is definitely an indispensable element to attract the eye. Others such as thick strokes, graffiti background, and cross-border cooperation with various brands make this street style more vivid and representative. It is low-key and has a sense of design, simple and exaggerated. Industrial Style, hip-hop style, graffiti style to cross-border co-branding. From color matching, tailoring to logo, street fashion brands extend from their own products to online store design, breaking and standing up again, full of conflicts but ultimately achieving harmony and unity. 04 Electronic Neon Lights. Design features: neon lights, red and blue tones, futuristic. In the annual festival promotion, this "electronic neon style" will inevitably be played again by merchants and designers. This style has luminous fonts and Lines, with strong recognition, will give people a strong visual impact and a three-dimensional visual effect. In addition, the psychedelic futuristic feeling produced by the "ancient red and blue CP" primary color combination will also make consumers re-examine unconsciously. Large fonts, bold Line, fluorescent gutter. It is the interweaving of light and shadow, a sense of retro, and future intentions. As a powerful futuristic art style, neon not only combines fashion and retro charm, but also plays an important role in advertising creativity, graphic design, and installation art. The trend continues to heat up. 05 fashion blockbusters. Design features: simplicity, character modeling, scene design, lens performance, and high-end sense. In recent years, the homepage designs of fashion brands such as clothing, shoes, and bags tend to imitate and approach big brands. Big brands What he is best at is the design of scenes and the use of character shots to express the high-end sense of products. It is somewhat different from minimalism or frigidity, which can express the theme and content to be expressed by matching products and colors, but The most indispensable thing in fashion movies is the characters. Through character modeling, scene design, matching with products, and camera angles, it is finally possible to use people in an all-round way to present rich "story" expressions. 06c4d animation design features: three-dimensional, layered, Rich. With the rapid development of e-commerce, each brand is innovating in its own store design, from quantitative change to qualitative change. In almost every large-scale official event, homepage design has become a visual competition between e-commerce stores. C4D modeling With its unique three-dimensional rendering effect, it has been favored by brands in the field of e-commerce design in recent years. Breaking through space, interacting with wrong three-dimensional geometric figures, and matching relaxed cartoon images add color to the dream, which can not only bring the audience closer, It can also increase the interest of the brand. For applications in food, beverages, maternal and infant areas, it will be more accurately close to consumers and buyers. 07 style illustration. Design features: hand-painted brushstrokes, lively colors, no age limit. Illustration It can be used in a wide range of fields and audiences. For home, food, creativity, small handicrafts and other categories, simple and easy illustrations

The appearance of cute cartoon characters can bring the audience closer, enhance brand interaction, and create hot spots. Flat style illustrations, plus size distribution icons and thick stroke fonts. Combined with some gradient effects, the overall design is richer, interesting and layered. The sense of design has also been improved. The designer's intention is not only to amplify the brand characteristics, but also to cleverly display the trademark and promotional logo in the right position. 08 Synthetic upgrade. Design features: strong creativity, using products instead of scenery, not sticking to one model , break the cycle. The design of synthetic homepages has been popular for a long time, but after all, people’s aesthetics have been changing, and being bombarded with visual information for a long time will make people tired, thus affecting the key themes or effects that the product itself wants to highlight. If the designer needs to improve Synthetic technology, then unique ideas and creativity are even more precious. Currently, there is still a lot of room for synthesis in food, maternal and infant, personal care and cleaning products. The key is to use smart technology to set off products, rather than "cooking it in one pot" A hodgepodge. Written at the end. As consumers’ purchasing behavior gradually changes from offline to online, the aesthetics of young people in our country are improving day by day, and the competition between brands is becoming more and more fierce. Today’s designs, merchants can no longer resemble Instead of piling up style materials in the past, we began to focus on quality, brand tone, and the balance and design between products and pages. For designers, what is tested is not only their own understanding of design, but also the relationship between the brand and the customer. Two-way demand. Commercializing unique designs and making products artistic is an opportunity and a challenge.