As a city with a long history, Hangzhou has a long food culture and unique regional advantages. In the face of the challenge of gourmet desert, Hangzhou can launch unique cuisine from the following aspects.

firstly, Hangzhou can strengthen the development and utilization of local ingredients. Hangzhou is located in the south of the Yangtze River, and is rich in aquatic resources, such as fish, shrimp and crabs. In addition, Hangzhou is also the hometown of tea, with all kinds of high-quality tea. In view of these local ingredients, Hangzhou can introduce some unique delicacies, such as Longjing shrimp and crab roe buns made from West Lake Longjing tea, to create a unique taste and mouthfeel.

Secondly, Hangzhou can give full play to its own cultural advantages and introduce some delicious foods with rich historical and cultural connotations. For example, Dongpo meat is one of the famous dishes in Hangzhou. It not only has a unique taste, but also is closely related to the culture of Tang and Song Dynasties. In addition, there are many other traditional cuisines in Hangzhou, such as fried shrimp, three cups of chicken, etc. These cuisines are full of Hangzhou culture.

Third, Hangzhou can pay attention to environmental protection and health, and introduce some green and healthy food. With people's attention to healthy diet, Hangzhou can develop some foods with low fat, low sugar, low salt and no additives to meet customers' needs for healthy diet. For example, in order to adapt to the pace of life of modern urbanites, we can introduce some high-grade vegetarian meals that are easy to carry, such as rice with shredded pork with camellia mushroom.

Fourth, Hangzhou can strengthen cooperation with foreign brands and enterprises to promote non-Hangzhou local cuisine. In the face of the challenge of food desert, Hangzhou can introduce its special food and provide more colorful food choices through cooperation with other cities or brands. For example, we can cooperate with Hunan brands to launch Hunan cuisine with Hunan characteristics.

to sum up, Hangzhou, as a city with a long history and profound cultural heritage, can launch unique cuisines from the aspects of local ingredients, cultural advantages, environmental protection and health, and cooperation with foreign brands, so as to meet consumers' needs for diversification, health and environmental protection.