The question asked: This year’s Double Eleven preliminaries have begun. In the face of business opportunities, how should caterers plan events?

Question keywords: Double Eleven Double Eleven: a "festival" created for commercial promotion★★ "Double Eleven" is originally meant to be a festival for "singles", not a "statutory holiday", but because "singles"

The number is huge and it contains business opportunities. Based on the combination of commercial promotion elements, it has evolved into a "themed commercial festival" for commercial promotions targeting "singles".

Who does “Double Eleven” serve?

Including three categories!

One: Unmarried men and women who "enjoy the single life" Second: Married men and women who are "not satisfied with the current situation of life" Third: Older men and women who "need to change their single status" "Begin with the end in mind", so all marketing plans

The starting point should be to meet the demands of the above three types of objects!

Planning ideas and steps for unmarried men and women who "enjoy the single life" as the service target: 1) Formulate the theme: highlight "singleness is the lifestyle of the elite" (keywords: freedom, extraordinary) 2) Production format: food appreciation (key)

Words: I don’t cook but I am a connoisseur) 3) Service form: Reservation of seats (Keywords: Only I understand) Planning ideas and steps for service targets married men and women who are “not satisfied with the current situation of life”: 1)

Proposed theme: "Forever young and always 18" (Keywords: Taste comes first and you are not afraid of gaining weight) 2) Production format: Buffet food (Keywords: Eat by yourself) 3) Service format: Invitation (membership/vip) with "

Planning ideas and steps for service targets for older men and women who "need to change their single status": 1) Draft the theme: food, sex, sex (keywords: encounter different food, get to know a different you) 2) Production format: candlelight dinner (

Keywords: private music atmosphere) 3) Service form: joint organization (dating club) ★★★ Why must “sales of goods” be the main body of “Double Eleven”?

A truly smart business sells "humanity", and the premise is to "connect people's hearts". Being single is just a living condition, and it does not mean "dissatisfaction" with life. It creates a "scene" to allow service recipients to "release" their spiritual demands and stimulate their material needs.

, that’s half the journey to successful planning!