First of all, the posters we make are divided into commercial posters and art posters. Of course, for us, we all work for companies or customers, and they are basically commercial posters, so we have to understand commercial posters. Some characteristics of commercial posters refer to posters that promote a certain product or a certain commercial service. When we make commercial posters, we need to consider the attributes of the product, the users of the product, and the objects of service. Only by making targeted designs that suit the project can we attract people's attention in a short time, thereby transforming ordinary users into potential potential users. What should customers pay attention to when designing commercial posters? The first thing you need to know is that poster designs with different themes need to render different atmospheres and central ideas. The layout of poster design reflects the image and beauty of the poster. The layout design needs to be both beautiful and well-organized. It needs to have its own characteristics to attract people. Users will stop looking at the poster you designed. Only by winning the user's attention can you have the opportunity to convert ordinary users into your own potential customers. Otherwise, all publicity will be in vain. A successful poster design cannot be separated from the poster layout. Structural arrangement and design, the layout design of posters needs to pay attention to the following points: 1. Poster layout design - simplified fonts. The current layout design trend is large titles, small articles, large pictures, and the masculine and straightforward beauty of clear outlines (block structure) , there are few twists and turns in the writing, it is not broken into parts, the font changes less, and the lines are thick and black. 2. Poster layout design - Sectionalization Information of the same level is placed in the same section. There needs to be appropriate white space between sections, otherwise it will give people a feeling of unclear levels, and the key points and goals cannot be seen. . 3. Poster layout design - "shelf display" to "display" poster information by category will also reduce browsing time and get the information you need from the layout as quickly as possible. Let me share my general steps for personal poster design: Clarify the requirements. No matter what we do, we must understand one thing before we start, that is, what to do? What is the purpose? As long as we understand these two points when doing things, working in this direction will generally not deviate from the theme and avoid revising the draft again and again. For example: if Party A asks you to design a poster, the poster is for a new product. Water bottle discount event, you can enjoy the discount during a certain time period. Given this information, we need to understand what this poster is about.

The first point: you must understand that it is a new product, it must be It is to promote new products

Second point: If you know there are discounts, you must enlarge the discounts to attract users

Third point: You must understand that the purpose is to promote new products and attract users Purchasing Desire

Clear the theme style. Now that we know what to do and what the purpose is, we need to clarify the theme style direction of the design. Since we want to achieve the effect of promoting new products and achieving preferential activities, then We can’t overwhelm the guest, and we can’t just focus on one aspect. The features of the new product must be amplified, and the discounts and activities can play a role in attracting users, and the search for materials must not be weakened. After the design has a clear style, we must find suitable materials, and we cannot randomly find them. A product picture is enough to deal with it. The product picture must express the characteristics of the new product. At least it cannot have missing corners or blur, so the material selection is also very particular. After the material is determined, start to design. Making a poster is nothing more than layout. How can it look good? Arrange it, but you must also pay attention to the clear theme, strong breathing, clear layers, and smooth reading.