One word: cool; Two words: very cool; Three words: awesome!

I started writing little red books in August of 2, when I was a freshman. Nowadays, the fans of the whole network are 1w+ and the fans of Xiaohongshu are 8w+, realizing six figures, gaining self-confidence, gaining the job offer of the big factory and gaining many precious friends.

Screenshot of my homepage

Before answering this question, let's talk about what little red books can bring.

I think it is: considerable sideline income+strong professional endorsement+better living conditions

First of all, considerable sideline income is true, and the account of Xiaohongshu has a particularly strong commercial value, because Xiaohongshu is a well-known platform for planting grass, and some users come here just to buy things. Your content can be directly combined with products to achieve better promotion effect. Will your promotion fee be low?

Advertising cooperation income

Second, a strong professional endorsement. Many college babies sincerely recommend that you do little red books as soon as possible. Really, I have experienced it personally. My major is not right. When I was a sophomore, I found an internship in a big factory operation in Beijing. I worked as a category operation in Zhuanzhuan Group and a new media operation intern in Netease in my junior year. It can be said that this experience of Xiaohongshu blogger has helped me a lot in employment.

internship badge of Dachang

Third, a better living condition, I have a particularly surprising discovery, that is, when you become a blogger, you will find that there are more awesome people around you at once. The new media is a window for you to open a high-quality circle. By understanding the operation of Little Red Book, I have met many like-minded partners, and constantly colliding with more awesome people will become a better self. Everyone is positive, full of value, and the state of life is definitely developing in the positive direction.

attending various offline meetings

and doing little red books will constantly force you to learn by yourself, so that you can bring more valuable content to your fans. Naturally, you will become a lifelong learner, and you will not be too anxious about your immediate life. Besides, taking notes will always get timely positive feedback, and the whole person will become confident. You clearly know that you can bring value to others.

Moreover, after I became a blogger, I gave up the habit of shopping indiscriminately. Every month, brands sent me products, both needed and unseen, so I didn't have much desire to buy new things. I didn't feel bad when I used things in Bai Piao.

if you want to know how to earn more than 1, yuan a month from the media, you must first make clear what is the underlying logic of making money from new media?

The underlying logic of new media to make money is to benefit users. On a certain platform (Tik Tok, Xiaohongshu, Aauto Quicker, bilibili, Video No.,WeChat official account ...), we will continue to output useful/interesting high-value content, accumulate the number of fans, and then realize the realization of receiving goods from abroad or paying for knowledge. Many Xiaohongshu students I brought have achieved the small goal of earning more than 1, yuan a month.

how to do it?

positioning (selecting personal design/category)

benchmarking and making content (graphic/video)

uploading and publishing

are roughly divided into these three steps.

1. Positioning

Positioning can be divided into two parts: personal design and vertical category. Personal design is to label you. You are a student, a white-collar worker, a nanny, an entrepreneur, etc. This is your label.

The vertical category is the track or field you choose. The common vertical categories of Little Red Book are: beauty, skin care, wearing, life sharing, planting grass, food, photo retouching, emotion, tourism, mother and baby, fitness, study and education, workplace, science and technology, minority hobbies, men, etc ...

To be a blogger, you must first determine your own position, accurate personnel setting and vertical.

2. Benchmarking and making content

We learn something from imitation at first, and the same is true for making little red books. By disassembling the explosion account and explosion notes, we can quickly understand the platform tonality and determine our own creative style. The fastest way is to disassemble and imitate the explosive notes with more than a thousand praises.

The most important step in making content is to make a good cover and title. There are many skills and formulas to master. First, attract users to click in, and then use content to keep users.

3. Uploading and publishing

Uploading needs to pay attention to the platform rules, which need to be understood systematically, and the other is the timing of publishing, the selection of labels, and the guidance of copywriting to improve the conversion rate.

On how to realize the diversification of Little Red Books:

1. Realizing advertisements

2. Paying columns

3. Realizing goods

4. Realizing shops

5. Converting customers

Come on, I hope we can all get results from the media, with a monthly income of over 1, yuan.