Dessert is the favorite of many little girls.

The arrival of summer and high temperatures have made ice cream and juice products more popular.

1. Entrepreneurial Goals Business Goals: Establish the first professional dessert shop - Xintian Dessert Shop at Taizhou College of Nanjing Normal University, with a business scope of Chinese and Western desserts.

Varieties include ice cream cakes, ice cream, ice cream cookies, smoothies, shaved ice, sugar water, soup (dew), porridge, juice, flavored dairy products, puddings, medicinal nourishing stews, and herbal teas

Guiling paste, traditional Chinese dim sum, etc.

Business purpose: sweet, healthy and fashionable.

2. Market and competition analysis Market introduction: Taizhou College of Nanjing Normal University is a very young school, it has only been established for more than 2 years.

Currently, there is a lack of a dessert shop on campus that can be managed systematically.

The Xintian Dessert Shop proposed in this plan fills such a gap.

Market competition analysis: Nanjing Normal University Taizhou College is a young school. All facilities in the school are being improved. Resources are scarce. The consumption environment of students is even more worrying. Food problems need to be solved urgently.

Our service tenet can overcome the above-mentioned difficulties, meet the needs of target consumers, and quickly enter this market. Our business philosophy can support our sky.

After analysis, we can develop this market.

Xintian specializes in desserts and adheres to branded, differentiated and humane management.

Use the silent penetration method of moisturizing things to establish and expand visibility and reputation, so that consumers can go from knowing me to loving me and buying me.

Target customers: Some people mistakenly believe that girls like sweets more than boys, but this is actually a mistake.

In fact, there is no gender distinction in taste preferences, and many boys also like desserts.

In order to maintain a slim figure or lose weight, many girls often regard sweets as a scourge.

And now consumers are becoming more and more sensible.

Therefore, Xintian’s target customers are all students in the school.

3. Specialized raw materials for products and services, more peace of mind: Xintian has established cooperative relationships with regional suppliers of well-known brands of drinking water, dairy products and other raw materials, and marked them in the ordering area and various promotional materials in Xintian stores.

From the perspective of trustworthy raw material suppliers, we give customers a feeling that food safety is definitely guaranteed.

Rich varieties, more choices: it’s hard to choose what everyone wants.

Xin Tian tries his best to adapt the taste of desserts to customers with various tastes.

There are many styles of desserts for all kinds of customers to choose from.

Comprehensive nutrition and more health: In addition to ordinary iced desserts, Xintian operates a variety of products. If you want to start a business, go to the Youth Entrepreneurship Network to find projects. There are also medicinal nourishing stew categories, herbal teas, etc. that are popular in some parts of southern my country. Guiling ointment.

The price list lists the supplement ingredients, medicinal nourishing effects, indications, etc. contained in each dessert so that customers can choose according to their needs.

A low-calorie dessert with good beauty benefits, especially for girls who love beauty.

Eating desserts and maintaining a good figure not only do not conflict with each other, but can also be nourished through food supplements.

Standard service, more satisfaction: Xintian employees are divided into four categories: management, dessert processing and production, ordering and cashiering, and store cleaning.

Wear uniform uniforms for operations and services.

Employees are required to have professional skills, use Mandarin uniformly for services, establish strict service management standards and complaint return mechanisms, and conduct strict supervision and management.

4. Site Selection Analysis The Xintian store is located at the east end of the first floor of the canteen of Taizhou College of Nanjing Normal University. It can make full use of the tables and chairs in the canteen to accommodate more customers.

5. Personnel and Management Personnel: Every employee of Xintian must be professional. Everyone, including ordering cashiers and store cleaning staff, must undergo strict training to ensure standardized operations during normal work.

The management staff consists of 2 personnel management and business management personnel, each requiring a bachelor's degree or above, excellent professional quality and good practical operation ability; the dessert processing and production staff includes 2 formulators and 6 processing operators, requiring a college degree or above, major

Excellent quality and good practical operation ability; several ordering cashiers and store cleaning staff, who will take up their posts after strict training.

All employees must apply for health certificates.

Management ideas: The premise of excellent scientific management is to determine and implement correct and advanced management ideas.

We will adopt a people-oriented management philosophy that values ??team spirit.

Pay attention to personal development and respect personal value. All functional departments coordinate and cooperate with each other to achieve the overall development of the restaurant and achieve the effect of 1+1>2.

Management philosophy (1) Respect the independent personality of catering industry personnel (2) Supervise one level below: superiors plan and manage subordinates, and subordinates should obey the work guidance of superiors and try their best to complete the tasks assigned by superiors.

(3) Mutual supervision: The management supervises the work of employees, and employees can also put forward their opinions or opinions to their superiors.

(4) Create a collective atmosphere: not only superiors and subordinates should feel the strict discipline of the dessert shop, but also care for employees so that employees can feel the warmth from the collective, which is conducive to strengthening cohesion and improving work enthusiasm.

(5) Treat everyone equally, do their best, and use their talents to manage the team: Investment is a business of managing talents.