1. Qualification inquiry

1. Business license

Business license is essential. We can pay attention to the registration time, because it is reported that many businesses have a hard time operating for three years, and the longer they operate, they can unilaterally prove that this enterprise has the ability to adapt to the market and its operating ability is also good.

2. Franchise filing

The application for commercial franchise filing is strictly examined, so the brand that can get this certificate is at least a legal and compliant brand.

The Measures for the Administration of Franchise stipulates the qualification for examination: a franchisor shall have at least two directly-operated stores and have been in business for more than one year.

You can't judge the selected project solely by the qualification, but also look at other key points. Only when all of them are qualified can the brand be reliable!

Second, focus on the details

1. Look at the promise

All projects that guarantee profitability should be rationally rejected

Reliable brands: cooperation * * * wins, we are cooperative

Franchisees get better benefits with the help of brand potential energy, and brands copy successful experiences to franchisees to provide operational services, but joining a brand is not a shopkeeper of cutting hands, and the operation of the store is good or bad.

Quick move project: make 1% money

Make 1% money. We have projects that match the investment amount. As long as you come, you won't be let go. You have to sign a project for all kinds of false promises.

2. Look at the franchisees

No matter what project you do, you should visit the franchisees on the spot

Reliable brands: You can visit the franchisees nearby, taste the taste, chat with your boss, understand our brand and then consider it.

Quick move project: Try every means to prevent you from visiting franchisees

3, and see the cooperation conditions

If you want to open a store without a bottom line, you need to be careful

Reliable brands: single store joining, consider the economic strength of franchisees, determination to open a store, management ability, communication ability, execution ability, etc. After all, reliable brands are also afraid that unreliable franchisees will destroy their brand reputation; Regional agent, only excellent franchisees can get the regional agent after evaluation and audit.

Quick recruitment items: joining fee

Only equipment fee, and the high probability is that you will receive 2, if the cost is 2,; You don't need to open a physical store to get an agent. This paper expounds the simple operation, zero experience and zero requirements, and exaggerates the agent profit.

4. It is useful to look at the fees

and the cheapest ones are reliable brands

: During the consultation period, all the sources of fees, such as initial fees, operating fees, equipment fees, material fees, decoration fees, rent, personnel fees, etc., are truly stated, and they are not concealed, and they are not deliberately calculated as low costs to exaggerate the benefits.

Quick move project: lower the investment budget and induce entrepreneurs to sign contracts.

Free of joining fee (because you will be charged for equipment), free of operating fee (because no one will operate it for you at all), free of brand deposit (because the brand image is not important, the brand will rot and be replaced), and how to install it as cheaply as possible (because the brand image is not important, as long as you are willing to sign the contract), so as to deliberately lower the investment budget and induce entrepreneurs to sign the contract.

5. Look at the direct store

Direct store is the display of business model

Reliable brand: first, do a good job in direct store, and then open to join by integrating the experience of operating direct store, and copy the successful experience of direct store to franchisees. The longer the direct store is opened, it shows that the business model of this store is recognized by the market.

Quickly recruit brands: model room teaching

There is no direct store, and model room teaching tells us that the blank market is the blue ocean; There are direct stores, but the opening time is short and the management effect is not good.

6. Look at the training.

You don't pay attention to the training, and you won't pay attention to the later operation.

Reliable brand: meticulous and systematic training, theoretical knowledge, store operation are indispensable, store management, opening marketing, community management, take-away orders, bad review handling, store management, financial accounting and so on. Physical store practice, so that franchisees can really face the market and face different problems of different customers, in order to actually solve them, and avoid being in a hurry when opening their own stores. And after the training, there is a corresponding assessment, and the assessment is up to standard before opening a store.

Quick brand recruitment: spacious and bright model room teaching, no practical links in physical stores, simple courses that only teach technology, and no way to operate.

Grandma Tun's little cousin's message:

Do you think the water is too deep for catering? Everyone likes to listen to the results, advantages and promises, but ignores the risks and pitfalls. When choosing a project, you must be "eye-catching" and spend time and energy on field trips to choose a reliable and good project!