In the late 1990s, Hunan cuisine began to spring up in Guangdong, and its unique flavor and management methods became a landscape in the industry. Hunan cuisine is not only rich in flavor but also full of human touch. The environment of Hunan cuisine restaurants is full of earthy aromas, allowing Cantonese people to feel the local flavor of Hunan while eating spicy food. In Guangzhou, Hunan cuisine companies are getting stronger and stronger, and more and more chain stores are opening. This is no accident. They do have a method that is worthy of reference by peers in the industry.

Weixianglai Dongting Fish Head King

Weixianglai Restaurant was founded in 1997 by three brothers, Tang Hongwei, Tang Hongbing and Tang Honghui. Starting from a small food stall operating traditional Hunan cuisine on Tianhezhi Street in Guangzhou, Weixianglai Restaurant was officially established. After nearly 9 years of hard work and steady development, Weixianglai's business scale has continued to expand. Today, it has three sizable branches in Guangzhou.

Weixianglai has an antique store environment. In order to meet the increasing consumption needs of consumers and promote traditional food culture, Weixianglai Company has been sparing no effort to seek breakthroughs in products, services, environment, etc. The corporate culture is combined with the art of Chu culture, and professionals are invited to host and perform guzheng, cucurbit flute, saxophone performance, little girl chorus and other programs. The company has also established a "Yuteng Art Troupe" to perform at various large-scale events. In terms of management, the company timely introduced the enterprise management model in order to achieve greater development. After several years of efforts, gratifying results have been achieved in all aspects.

The signature spicy flavor of Fish Head King has been maintained, but Weixianglai’s menu has added many varieties. Since every month Wei Xiang Lai will launch some innovative Hunan dishes, so that diners' tastes are constantly updated and their appetites are attracted. At the 17th Guangzhou International Food Festival, Executive Chef Tang Hongwei was invited to serve as the only foreign cuisine judge at the food festival. At the "National Cooking Competition" organized by the China Cuisine Association at the end of 2003, Chef Tang Hongwei also served as the judge of the Guangdong Cuisine Association. The only Hunan cuisine chef representative from my subordinates was invited to participate and won the "Excellence Award" in the individual competition.

In the Tangxia store, we are the first to create private Hunan cuisine. The dishes you taste in this "Xiangsi Kitchen" are not restricted by business pressure, and the dishes are flexible and individual, allowing consumers to be one step ahead. taste experience.

Maojia Restaurant

Maojia Restaurant is one of the earliest Hunan restaurants in Guangzhou. Currently, Maojia Restaurant has many chain stores and franchise stores in Guangzhou. It has considerable scale effect.

Shaoshan Maojia Hotel was originally located opposite Comrade Mao Zedong’s former residence. It was founded in 1987 by Ms. Tang Ruiren, who had been cordially received by Chairman Mao. For more than ten years, Maojia Restaurant has continued to innovate and develop, attracting guests and investors from all over the world, and has opened dozens of franchise chain stores across the country. Its reputation spreads all over the country, and it has become a Chinese catering brand containing history and culture. Comrade Wang Shoudao, the former central leader, personally inscribed the name of Maojia Restaurant. In 1995, the "Maojia" trademark was patent registered with the State Administration for Industry and Commerce, and was later rated as a "Famous Trademark of Hunan Province".

Maojia Restaurant has created a strong atmosphere of chairman culture and launched Maojia specialties with rich local flavor of Hunan. After years of excavation, organization and innovation, Maojia Restaurant has won praise from guests from all over the world with its unique delicacies and food culture. Signature dishes such as Mao's Braised Pork, Shaoshan Family Portrait, Dry Pot General Duck, Cordyceps-Stewed Water Duck, Spicy King's Elbow, One Country, Two Systems, Original Dongting Wild Water Fish, etc., allow people to recall Chairman Mao's great achievements when tasting them. A rare enjoyment and spiritual edification.

Dongting Local Cuisine Restaurant

Dongting Local Cuisine Restaurant is a private catering enterprise featuring Hunan cuisine culture. The restaurant was first established in December 2000. Through the unremitting efforts of all employees, it has now It has developed into a Hunan cuisine enterprise with multiple branches. Huanshi Road, Tianhe East Road, Shuiyin Road, Dongshan, Wuyang New Town, Zhongshan 8th Road, Yuancun Heng Road, Airport Road, Guangyuan West Road, all branches are located in very advantageous geographical locations, and they all contain huge food and beverage outlets. consumer market. The interior decoration of each restaurant is elegant and elegant, and it is very convenient for customers to come and go and park. Our current business model is: taking the road of group chain franchising; our business goals are: creating the Dongting brand, promoting Hunan cuisine culture, and establishing the national spirit.

In terms of operation, the "people-oriented" management concept makes customers feel welcome. Customers are friends, and we serve them like relatives. We adhere to five major commitments: clearing away heat and nourishing the lungs, complimentary herbal tea; military vouchers, 20% off; Half price for each dish; if the dish is not satisfied, it will be replaced at any time; welcome, parking is free.

In terms of dishes, we return to the original nature and highlight the local flavor. The materials and sources come from the countryside near Dongting Lake. The craftsmanship and materials show the original flavor, providing customers with food that is absolutely free of pollution. Dishes such as local chicken soup, Overlord Pig Face, Dongting Mandarin Duck and Fish Head King, and Lily Steamed Pumpkin all won the highest honors at the food festival and are deeply loved by consumers.

Hunan Cuisine Restaurant

Xiangcun Restaurant, a specialty restaurant specializing in Hunan cuisine, was established at the end of 1998 and has developed into many branches. After 8 years of development, Xiangcun Restaurant has gained considerable popularity in Guangzhou. It has not only established the Hunan cuisine brand, but also promoted the development of Hunan cuisine culture in Guangdong.

Xiangcun Pavilion is attracting more and more consumers with its simple and fashionable decoration style. When you walk into every branch of Xiangcun Pavilion, you can feel the unique decoration style. , you can appreciate the avant-garde design concept, and of course the fragrant Hunan cuisine will leave you full of praise. Xiangcun Hotel advocates personalized service. The polite management staff in crisp suits and the enthusiastic and generous waiters wearing suspenders and jeans will make you feel refreshed and energetic.

"My Home"

Hunan Hometown Restaurant

In January 1997, the first "My Home" Hunan Hometown Restaurant opened on Taojin North Road. "My Family" opened the largest Hunan Hometown Restaurant in Guangzhou at the time on Tiyu West Road. It was also the first Hunan restaurant to upgrade Hunan cuisine from a restaurant model to a restaurant model.

The dishes are mainly based on three local flavors from the Xiangjiang River Basin, the Dongting Lake area and the mountainous areas of western Hunan. After constant adjustments, the "three minus one plus" method has brought many guests who were not addicted to spicy food into "my home". The so-called "three minus and one plus" means to reduce the oil, spiciness and saltiness of Hunan cuisine, while "one plus" means to add the color of Cantonese cuisine to Hunan cuisine.