The phenomenon of involution on the Internet refers to negative competition phenomena such as comparison, competition, pressure and worship within certain Internet communities or groups. This phenomenon brings together many netizens, but it has become a pain in social media. Everyone has different levels of software and hardware, different economic strengths, and gaps in academic and cultural levels, so they face more pressure and difficulties, resulting in the phenomenon of involution.

The main reason for network involution is that Internet users have established their own communities and chase and compete with each other within the group. Using Weibo and Moments, users often post carefully crafted photos of food, travel, clothing, etc., to guide other users to become the company's consumption targets, and then gain a broad mass base through social media, and find ways to seize the user base, forming a 'Fishing enforcement' between different groups.

In the network involution, some users have explored more deeply the happiness and sense of accomplishment that the Internet brings to us, and using network social statistics seems to be able to measure the source utility and effectiveness of monthly reports. Although they seem happy and successful, users in the online social circle have little enthusiasm. A person's happiness and achievements have exceeded the imagination of most netizens. Therefore, we urgently need to formulate new codes of conduct for online media to limit the occurrence of this false competition and involution.