Food festivals in every place are in full swing and lively, so how are these food festivals planned?

This issue of Traditional Festival will take you to understand the event planning of food festivals and see what the planning plans for food festivals are.

Food Festival Event Planning - Purpose of the event: 1. Through the Summer Food Festival, we will further promote Xiyuan and expand its popularity.

2. Create a cool and refreshing food culture in summer and drive food and beverage consumption in hotels in summer.

3. Further explore potential customers and increase customer sources.

Specific content 1. Preparation for the food festival: 1. Purchase raw materials for dishes and determine the variety, price and preferential measures of the dishes for the food festival.

2. Convey the information of this food festival through newspapers, flyers, banners, mass text messages, etc. to attract consumers' attention.

2. Contents of the Food Festival: 1. Hold an image display of brand dishes.

Set up a fixed exhibition area to display the physical art form of summer special dishes.

2. The service personnel’s clothing should conform to the theme of this event, and their appearance and posture should also meet certain requirements.

In terms of creating the atmosphere of the dining environment, industry insiders with creative and cultural connotations are needed to plan the layout of the overall environment of this food festival. Based on the courtyard layout of Xiyuan Hotel, the layout can be done outdoors.

When consumers dine in a good atmosphere, their mood and appetite will naturally be different.

3. Activity promotion: 1. With the theme of enjoying the cool air and enjoying delicious food in summer, we carry out the activity of buying two beers and adding one. The consumption of beer in summer will be very large and it will become the main force of hotel alcohol consumption. By carrying out the purchase and gift activities,

Attract more consumers.

2. Launch three to five special dishes every day to expand the acceptance of special dishes, and further select them to make them more acceptable to consumers.

3. Mysterious gifts will be distributed at the on-site event, with multiple surprises and unexpected gains.

4. Publicity planning: 1. Print the food festival advertising color pages to accompany the Beijing Times and Beijing News.

2. Summer Food Festival promotional outdoor curtains, event theme posters, elevator promotional posters, event theme table cards, food festival promotional billboards placed in the lobby.

3. Bulk SMS, message dissemination 5. Cost budget: 1. Media advertising expenses 1,000 + leaflet printing and envelope 2,000 + bulk SMS 2,000 = 5,000 yuan.

2. Cost of giving gifts: Calculated based on 100 yuan per day, total, 100x8=800 yuan.

3. Decoration costs: horizontal mat + gold cloth + colorful flags + balloons, etc. (15 days) + miscellaneous expenses = 3,000 yuan.