Creative plan of June 1st milk tea activity (selected 8 articles)

In order to ensure that the activity can be carried out correctly, it is often necessary to make an activity plan in advance according to the specific situation. The activity plan is a written plan arranged from the aspects of the purpose, requirements, methods and progress of the activity. What is the format and requirements of the activity plan? The following is my creative plan for the June 1st milk tea activity (8 selected articles), which is for reference only. Welcome to read it.

Creative scheme of the milk tea activity on June 1st

Name of the activity:

Opening of XXX milk tea shop

Activity time:

May 1th, 11th and 12th (tentative) of 2xx

Venue:

Intersection of Bayi Road and Guangba Road

Target:

Main event.

activity overview:

opening promotion is the most important of all promotional activities, because it is only once, and it is the first contact with potential customers. Customers' impressions of the goods, prices and services of the store will affect whether they will come again in the future. Make use of repeated regional intensive promotional activities to make them penetrate into business policies, goods and quality services, and make sure that customers know the existence of new stores.

Activity content: store opening promotion

1. Create momentum for opening through decoration

Create customers' expectation and curiosity, and create momentum for the upcoming opening. Make a conspicuous large-scale ink painting, a temporary advertisement, and the content is the image promotion of the soon-to-be-opened thumb milk tea shop. Or pull a banner that says: How many days before the opening of xxx milk tea shop, which will arouse customers' expectation and curiosity and create momentum for the upcoming opening.

2. Make use of the weekend to create momentum for the opening of the business

To satisfy customers' herd mentality, Friday and Saturday are the best time to open the business. These two days in a week are the two days when people have the most consumption demand and the most people flow. Customers have herd mentality and like crowded places.

Third, build momentum for opening

Attract customers into the store with preferential promotion scheme. The contents of the promotional leaflet for xxx milk tea activities include: measures to reward guests for opening, courtesy when entering the store, praise points cards, store address and contact number. Two dispatchers, dressed in overalls and drapes, printed the name of the store on the drapes and distributed leaflets at the nearby streets or campus gates with heavy traffic. Words: When the new store opens, please come to the store to taste it.

Fourth, promote the opening by promotion (optional)

1. On the opening day, there is a 2% discount on the whole milk tea, and you can get one free during the special three-day opening period (9: -1: , 12: -13: , 17: -18: )

2. (Only one copy for each person, please leave your name and mobile phone number)

3. On the opening day, all customers above 1 yuan who come into the store to buy milk tea can get a credit card of praise for free, and after spending one like at a time, they can get a cup of milk tea for free after collecting ten likes.

4. On the opening day, customers who come into the store to buy milk tea can have a scratch for free, and the scratch content includes: credit for consumption in .5 yuan and credit for consumption in 1 yuan. (The maximum consumption is 1 yuan, and only one can be used at a time)

5. Make use of the atmosphere to create momentum for the opening

1. Put up POPs, put up posters and product pictures in the store, arrange tables and utensils for tasting in front of or in the store, and send out leaflets in front of the door.

2. Dynamic music will be played on the opening day, the host will publicize the preferential activities on the opening day, and the auspicious time will be selected to cut the ribbon;

3. The door of the store is decorated with white and purple balloon arches, and the opening baskets are placed on both sides of the door.

Expected effect of the activity:

On the opening day, give consumers a good opening gift and expand their influence, and the turnover can directly exceed 2, yuan. In the future, with the brand influence brought by the opening promotion activities, the performance can be stabilized at a considerable amount.

Materials needed on the day of the event:

Balloon Arch Opening Basket Red Satin Audio and Microphone Host Gift Praise Score Card Dressing Creative Scheme of Children's Day Milk Tea Event 2

1. Business Strategy

(1) Raw materials, raw materials are strictly controlled, and original natural resources are selected to ensure authentic and authentic taste; Grasping the proper proportion of milk, tea and water is the solution to the problem of material selection and proportion

(2) There are a wide range of products: bubble tea has a variety of tastes, including coconut milk tea, strawberry milk tea, taro milk tea, green apple milk tea, oolong milk tea, matcha milk tea, Yuanyang milk tea, lemon milk tea and many other series, which cater to everyone's taste and are very popular. In addition, in addition to milk tea, there are also fruit juice sales.

(3) The market positioning is good, inexpensive and ready-to-go milk tea drinks.

(4) Price In terms of price strategy, the price of products is lower than or equal to that of peers, which is in a passive state, and the pricing follows closely the same industry.

(5) The channel mode of franchise stores is mostly adopted. Moreover, the joining of tea shops has always appeared in the form of chain operation. The main channel model is: head office-franchise stores-consumers.

(6) consumers are close to the target consumer groups. Because the target consumers of tea shops are mostly college students, their stores are mostly located near major colleges and universities, and they have won more popularity by taking advantage of the close ties between colleges and universities and word of mouth.

marketing mix strategy

product strategy: targeted at fashionable, healthy and leisure drinks.

price strategy: set the corresponding price according to the pricing of competitors and the production cost of their own products.

distribution strategy: store sales are the mainstay.

promotion strategy: take corresponding promotion activities according to the specific sales situation and festivals.

second, promotion strategy:

increase promotion efforts and strengthen the contact between target customers and enterprises. Tea shops should seize

a good opportunity to live in the milk tea market with a wide and profitable space, rapidly expand the service scope, enhance the market share, grow from small to large, and finally firmly occupy the school milk tea market. The action plan designed to achieve this goal is:

1. Try your best to improve the service quality and improve the service attitude.

2. Constantly strengthen the publicity for students and enhance their customer loyalty to tea shops.

3. Constantly innovate, improve and increase the varieties of milk tea to meet the needs of students.

4. There are many rivers running into the sea. Add a suggestion book in the store so that students can put forward or write their opinions or suggestions directly.

5. timely launch the promotion strategy.

(1) Promotion information is open and networked. College students are the target customers of tea shops. In view of young people's habit of surfing the Internet frequently, an information communication platform for colleges and universities is established by using information network technology. On this platform, a forum area is provided for students to put forward opinions and suggestions on the products and services of enterprises and distribute the latest promotional information on the network platform in time.

(2) personnel promotion. When necessary, you can distribute promotional leaflets near colleges and universities, which is the most direct means of publicity.

(3) Improve the loyalty of key consumers and focus on cultivating consumers' satisfaction. Establish franchise stores and implement integral promotion. Points promotion generally sets prizes with average value. Consumers can get a cup of milk tea by purchasing or participating in an activity for many times to increase points to get prizes or accumulating a certain score.

(4) provide commercial sponsorship. Participate in the sponsorship of large-scale activities of the school to develop the main target market of the beverage market and improve its popularity in the target market. Such as sponsoring the school sports meeting, sponsoring a public relations speech contest, etc.

(5) discount. Give customers some discounts regularly, so that consumers' desire to buy can be stimulated to the greatest extent. For example, give some price discounts during the golden week of May 1 and November;

(6) Advertising promotion

A. Newspapers and campus magazines. Put advertisements in the weekly newspapers and magazines of schools. Advantages: large amount of information, easy to carry, save and high reading rate. Its introduction pays attention to "popularization"-making readers learn something after reading it.

B. leaflets. Print leaflets in schools and roadsides to improve brand awareness.

C. when providing commercial sponsorship, indicate the name of the store on the banner.

D. Adding Xuan Xiao Cup to the storefront to taste milk tea for free can not only make it convenient for students to taste and understand the taste, but also make students leave a good impression, thus playing the role of publicity and indirect promotion in the crowd, killing two birds with one stone. Creative scheme of milk tea activity on June 1st 3

1. Membership system of milk tea shop:

Generally, there are activities in the opening shop of milk tea shop. For example, you can give away a membership card for how much you spend, which can be offset when you come back to the store for consumption. There is also a member day set on a certain day of a month or a week, which will better stimulate consumers and expand consumers.

2. Holidays in tea shops:

Valentine's Day and holidays are always the peak period of tea shops in a year. We can launch tea promotion activities to attract consumers' attention, and think of a series of activities such as "half price for tea, buy one for one, get one free". I believe consumers will not turn a blind eye to this kind of food temptation.

3. Credit card of milk tea shop:

When customers want to pay the bill, we can give the business card of the credit card appropriately, telling customers how many points a cup of milk tea has and how many points can be accumulated to exchange milk tea. This kind of activity is very efficient for repeat customers.

how to promote the newly-opened tea shop? That is to say, some strategies of promotional activities, of course, in order to gather popularity, we should come up with fresh ideas from time to time to attract customers' attention and add popularity to the store.

4. Entrainment in newspapers

The advertising method of using newspaper to include leaflets is different from that of newspapers and TV advertisements. Most of its advertisers are retailers, and their target range can be concentrated in the business circle in the store.

5. Message draft

The message draft is different from other advertisements in that it is free of advertising fees. The so-called "in principle" is because some weekly magazines and magazines charge fees or match fees for advertising, so not all news releases are free.

6. POP advertisement

Make your own POP advertisement (storefront advertisement). POP advertisements include: outdoor POP such as market signs, sample windows, and indoor POP such as menus placed on tables and posted on walls. Outdoor POPs can't be made by themselves, but indoor POPs can be creative and made by themselves.

7. Employees' work clothes

The milk tea shop can customize uniform clothes and print the name of the milk tea shop on it, which can achieve the effect of free advertising when employees go to work and take out food in sogou.

8. Take-away promotion

All the owners of milk tea shops know that they do take-away promotion. In China, take-away is mainly McDonald's, KFC and Pizza Hut international fast food giants, Chinese fast food brands such as Kungfu, traditional Chinese food such as Haidilao, and even a number of professional take-away websites have appeared that combine the traditional milk tea industry with e-commerce in the new era.

whether it's in-house food or take-away, customers' demands for milk tea consumption will not be divorced from the three main lines of "hygiene, delicious, fast and convenient, and business catering". It's just that the take-away business puts forward higher requirements for the tea shop because of its special requirements in the physical space, atmosphere, food delivery speed and service time of personnel.

9. Group purchase promotion

In recent years, group purchase milk tea has quickly become popular among urban white-collar workers with its gorgeous recipes, ultra-low discounts and convenient purchase methods. Following the large-scale online shopping of goods, the milk tea service with strong regional characteristics took the online express through the group buying network. Common group buying websites include Handan.com, glutinous rice.com and so on. Generally, discount coupons are used to promote sales on group buying websites, and customers can buy discount coupons to shop for consumption.

in the group buying network, you can introduce the main information of the milk tea shop, such as the specific date, how to get there, the introduction of the milk tea shop, the introduction of the signature items, the use period of the coupon and so on. Creative scheme of June 1st milk tea activity 4

Decorate the store appropriately in combination with holiday characteristics. On the day of Chinese Valentine's Day, the store can appropriately add some romantic elements, put a bunch of roses on the cashier, hang some pink love balloons on the wall, and find a lovely doll to distribute roses, so customers can also feel the careful design of the store, and their goodwill towards the store will be improved.

1. Tell your touching stories to your friends loudly

Customers who pay attention to the store film WeChat WeChat official account and share their love moments in our store in a circle of friends can get a free drink from our store.

This is one of the marketing methods commonly used by many brands on Valentine's Day. Although it is not creative enough, it has the advantages of convenient operation and good customer participation, which not only enlivens the festive atmosphere of the store, but also invisibly allows customers to share the store in the circle of friends and actively promote it for the store.

Second, use couples to take photos to promote

The store can set up creative punch points at the door, let customers hold drinks, ask professional photographers to take photos, put them on the WeChat official account to vote for the most loving couple to win 52 prizes, or give drinks to our store.

On the day of 52, we provided intimate value-added services for couples customers at a lower cost.

In addition, the store can design a simple and warm 52 advertisement wall on the same day, and the advertisement wall can be properly integrated with the product and brand information, so that customers can invisibly spread the brand image of the store when sharing photos.

Third, launch drinks that fit the holiday characteristics

In order to help them express their love to each other, the manager of the tea shop can make some efforts to match and create opportunities. For example: send blessing and thank-you cards in the name of the store; Drink cups are decorated with holiday characteristics; Adjust the name of one or two drinks in the store.

combining the characteristics of Chinese Valentine's Day, special products are launched to help customers express their love smoothly. This is also one of the common marketing methods for store holiday promotion. Catering people skillfully grasp these emotional pain points and build valuable emotional marketing, which can not only increase the profit of the store on the same day, but also improve customer satisfaction, leave a good impression on customers and increase repeat customers. Of course, this method is more suitable for single stores or stores with few stores.

Fourth, interesting small activities

1. Live broadcast in online celebrity

Invite online celebrity, who is famous locally or in the whole country, to live broadcast in the store, or organize a meeting of fans under the online red line to create momentum for Chinese Valentine's Day activities.

2. In case of "7" consumption, a rose will be given.

In case of "7" consumption settlement, a rose will be given (limited quantity comes first served).

3. The third party is free of charge

Most businesses in Chinese Valentine's Day will focus on couples, but ignore the singles. At this time, the opposite is true.