Release of domestic tourism data in the Spring Festival of 2122
According to the data center of the Ministry of Culture and Tourism, there were 251 million domestic tourism trips in the Spring Festival holiday of 2122, a year-on-year decrease of 2%, and the domestic tourism data in the Spring Festival of 2122 was released. On the 8th day of the release of domestic tourism data during the Spring Festival of 2122, the joint prevention and control mechanism of the State Council held a press conference to introduce the situation of epidemic prevention and control during and after the Spring Festival. At the meeting, Yu Changguo, deputy director of the Market Management Department of the Ministry of Culture and Tourism, introduced that the Ministry of Culture and Tourism coordinated the prevention and control of epidemic situation and economic and social development, and made every effort to do a good job in the Spring Festival holiday culture and tourism holiday market. Various localities have carefully planned and organized a number of high-quality cultural and artistic activities, and cultural centers, libraries and museums have carried out a variety of cultural activities such as intangible cultural heritage and folk customs through online and offline, providing convenience for the people to enjoy cultural life nearby.
During the Spring Festival holiday this year, the number of domestic tourists and tourism income decreased slightly compared with that in 2121, and there was still a big gap compared with that before the epidemic, and they recovered to 73.9% and 56.3% in 2119 respectively according to comparable caliber. According to the data center of the Ministry of Culture and Tourism, there were 251 million domestic tourist trips, a year-on-year decrease of 2.1%. Domestic tourism revenue reached 289.198 billion yuan, a year-on-year decrease of 3.9%.
Yu Changguo said that there were no serious accidents in the national cultural and tourism system, and the holiday market was generally safe, stable and orderly. Traditional folk culture is organically integrated into the Spring Festival activities, and the cultural atmosphere of welcoming the Spring Festival is strong. Various places are decorated with lanterns and colorful decorations, and the ancient villages and towns are adorned. New Year pictures, Spring Festival couplets, window grilles, temple fairs, dragon dances and lion dances create a strong "year flavor", and activities such as non-legacy experiences and folk greetings are very popular among tourists. People from all over the country widely participated in the "Video Live Hometown Year" and the national "Village Night" demonstration activities, enjoyed wonderful cultural feasts at home and online, and shared a strong hometown flavor. Sanxingdui restored cultural relics met with the national audience through the Spring Festival Evening, which set off a museum tourism boom, and the "New Year in the Museum" gradually matured and formed a brand.
At the same time, the mode of "Zhou Bianyou+Deep Tour" is prominent, and the trend of quality and personalization of short-distance tourism is prominent. During the Spring Festival holiday, the proportion of intra-provincial and inter-provincial tours was 78.3% and 21.7%, respectively. Short-distance leisure activities such as go on road trip, parent-child tours, theme park tours and ice and snow tours increased significantly, and finding "flavor of the year" locally became the choice of more and more people for the New Year. Short-range leisure activities are upgraded, and quality and personalized products are more suitable for the Spring Festival travel needs. Single-family homestays are popular, and it has become fashionable to "pack a small courtyard for the New Year".
The increasing popularity of ice and snow tourism has become a new highlight of Spring Festival holiday tourism. Driven by the continuous high enthusiasm for the Winter Olympics, the ice and snow tour, which focuses on ice and snow projects, is more popular during the Spring Festival holiday in the Year of the Tiger. Beijing, Liaoning, Jilin, Zhejiang, Sichuan, Xinjiang and other places have released 14 excellent sports tourism routes with the theme of ice and snow during the Spring Festival holiday, bringing hot surrounding skiing, hot springs, intangible cultural heritage, research, food, hotels and other formats.
In addition, digital technology enriches new cultural and tourism experiences, and online activities are colorful. Cultural and tourism departments at all levels have carried out a variety of online cultural service activities such as Cloud Exhibition, Cloud Spring Festival Evening, Cloud Lecture and Cloud Performing Arts. On the first day of New Year's Day, the "Literary China 2122 Spring Festival Special Program" was broadcast live simultaneously through the new media account of the Ministry of Culture and Tourism and various new media platforms, playing an impassioned and magnificent theme, which attracted enthusiastic attention from netizens. The number of live broadcasts that night exceeded 11 million, and the number of topics on the whole network exceeded 251 million. Beijing opera "Dragon and Phoenix Becoming Lucky" and other online performances have also been well received. All localities have strengthened the application of smart tourism technology to facilitate tourists to obtain information such as reservation, flow restriction, epidemic prevention and control in one stop, and use big data to guide tourists to travel at the wrong peak, so as to realize scientific control and smart flow restriction. 2122 Spring Festival domestic tourism data released 2
Spring Festival domestic tourism data was released, and the annual performance of six listed companies increased rapidly.
Shenwan Tourism and Scenic Spot Index rose by 5.34%
On February 8, Shenwan Tourism and Scenic Spot Index rose by 5.34%, ranking third in the industry concept increase list. Among the constituent stocks, Jiuhua Tourism, Qujiang Wenlv, Lingnan Holdings and *ST Haichuang all had daily limit, while Zhangjiajie, Guilin Tourism and Tibet Tourism all closed at one time, with the closing price rising by more than 6%. Benefiting from the boost of the Spring Festival holiday to the prosperity of tourism and scenic spots, the index has closed for three consecutive days, with a cumulative increase of 11.81%.
according to statistics of securities times and databao, the overall valuation level of the tourism and scenic spot industry on February 8th was 65.39 times. Among the constituent stocks, the latest rolling P/E ratios of Jiuhua Tourism, Yunnan Tourism, Emei Mountain A, Tianmu Lake and Sante Cableway are lower than this value. Among them, Jiuhua Tourism has the lowest rolling P/E ratio of 31.2 times.
During the Spring Festival holiday, there were 251 million domestic trips, and Zhou Bianyou and Ice and Snow Tours won high popularity
According to the data center of the Ministry of Culture and Tourism, during the Spring Festival holiday in 2122, there were 251 million domestic trips, down 2% year-on-year, returning to 73.9% in the same period of the Spring Festival holiday in 2119; Domestic tourism revenue was 289.198 billion yuan, down 3.9% year-on-year, and recovered to 56.3% in the same period of the Spring Festival holiday in 2119. Cinda Securities said that this year's Spring Festival tourism was not as good as the same period last year, mainly because of the spot-like outbreak of the epidemic before the holiday, and some areas strengthened control.
Zhou Bianyou, ice and snow tours set off a craze. The data shows that the proportion of intra-provincial and inter-provincial tours during the Spring Festival holiday is 78.3% and 21.7% respectively, and Zhou Bianyou leads the tourism market; Driven by the continuous high enthusiasm for ice and snow sports, ice and snow travel, which is mainly based on ice and snow projects, has become the new favorite of holiday travel. According to the data of the same journey, the order volume of the national ice and snow scenic spots increased by 68% compared with the same period of last year's Spring Festival.
Among the inter-provincial destinations, Hainan still performed well, and the average hotel occupancy rate in the province increased by 15-25 percentage points year-on-year. During the period from October 31th to February 5th, the total sales of duty-free shops in outlying islands in the province was 1.983 billion yuan, up by 1.44% year-on-year, and it still achieved high growth from a relatively high base in 2121.
in terms of travel, according to the forecast of the Ministry of Transport, there were 31 million passengers sent by railways, highways, waterways and civil aviation in China during the Spring Festival holiday, an increase of 31.7% over the same period in 2121 and a decrease of 69.2% over the same period in 2119. Domestic tourism data released during the Spring Festival of 2122 3
The first long holiday in 2122 is drawing to a close, and the tourism market of the Spring Festival holiday has also ushered in a good start. On February 6th, according to the data center of the Ministry of Culture and Tourism, during the seven days of the Spring Festival holiday in 2122, there were 251 million domestic tourist trips, down by 2.1% year-on-year, and recovered to 73.9% in the same period of the Spring Festival holiday in 2119 according to comparable caliber. At the same time, various OTAs have also exposed their answers to the Spring Festival holiday tourism market. According to some OTA data, over 81% of tourists choose to visit scenic spots locally during the Spring Festival holiday. Tickets for scenic spots in this province account for 82%, and the trend of local tours and short-distance tours is obvious. At the same time, with the successful opening of the Beijing Winter Olympics, ice and snow tourism consumption has also become a hot spot in the tourism market during the Spring Festival.
There were 251 million domestic tourists
During the Spring Festival holiday just past the Year of the Tiger, the tourism market is gradually recovering.
on February 6th, according to the calculation of the data center of the Ministry of Culture and Tourism, the domestic tourism revenue during the 7-day Spring Festival holiday in 2122 was 289.198 billion yuan, down by 3.9% year-on-year, and recovered to 56.3% in the same period of the Spring Festival holiday in 2119.
The Ministry of Culture and Tourism also said that during the Spring Festival holiday, visiting relatives and friends, urban leisure, rural vacation and ice and snow leisure have become the mainstream of the market, while self-driving travel, family outing, small group customization and "study+non-legacy" have become the mainstream modes of holiday travel, and the vast number of tourists have become the new favorites of holidays.
As far as the Beijing market is concerned, the popularity of Beijing residents traveling during the Spring Festival remains unabated. According to the data released by Beijing Municipal Bureau of Culture and Tourism, from October 31th to February 6th, 147 tourist attractions (regions) monitored by the city received a total of 7.583 million tourists (excluding the number of Universal Studios), which was 2.9% lower than that in 2121, 3.6 times higher than that in 2121, and recovered to 81.4% in the same period in 2119. The operating income was 582 million yuan (excluding Universal Studios' income), which was 5% lower than that in 2121, 8.5 times higher than that in 2121 and 1.8 times higher than that in 2119.
In addition, many OTAs also handed in their transcripts during the Spring Festival. According to the Spring Festival data released by OTA such as Ctrip, Tongcheng Tourism, Tuniu, and Mama Donkey, the enthusiasm of tourists for the Spring Festival holiday this year has not diminished. Among them, according to the "2122 Year of the Tiger Spring Festival Travel Summary Report" released by Mama Travel Network, during the Spring Festival holiday, the peak of tourists' travel lasts from February 2 (the second day) to February 4 (the fourth day). Among the tourists, "post-81s and post-91s" are still the most active, accounting for over 61%; Family customers become the main force.
Undoubtedly, the tourist consumption demand is still strong, and the national tourism market is also recovering steadily.
The trend of local tourism and Zhou Bianyou is obvious
Although the Spring Festival holiday lasts for 7 days, the tourism market is still dominated by local tourism and short-distance tourism due to the change of epidemic situation. According to the data of the Ministry of Culture and Tourism, during the Spring Festival holiday in 2122, the proportion of intra-provincial and inter-provincial tours was 78.3% and 21.7% respectively.
According to the travel data of Tuniu Travel Network, during the Spring Festival holiday, nearly 61% of tourists have changed their travel distance to local travel and Zhou Bianyou. Even if they don't travel far away, they should have a full sense of New Year ceremony at their doorstep. At the same time, young and middle-aged people are still the main force of local tourism and Zhou Bianyou. In the order data of Tuniu Spring Festival travel users, tourists aged 26-45 account for more than 75%.
During the Spring Festival, the accommodation market showed a steady and rising trend under the intersection of the two demands of spending the Spring Festival on the spot and returning home for the Spring Festival. According to Ctrip's 2122 Spring Festival Tourism Summary Report, as of February 5, the popularity of hotel search continued to rise during the Spring Festival, up 81% year-on-year. The trend of local tourism is obvious, and the order volume of local hotels accounts for about 61%.
similarly, the data of the same journey also shows that in terms of hotel reservation, the reverse flow of visiting relatives during the Spring Festival this year is superimposed on the local travel demand, and the proportion of local hotel reservations is as high as 46%. "House hotel" has become a new choice for urban people to receive their families who visit relatives in the opposite direction, and for urban residents to enjoy the atmosphere of the New Year.
Besides, the theme park is still a good place for families to walk their babies during the Spring Festival. Where to go data shows that in terms of ticket volume, Beijing Universal Resort, Shanghai Disneyland, Shanghai Haichang Ocean Park, Guangzhou Chimelong and beijing happy valley rank among the top five; Tickets for Sunac Sea World in Kunming, Yunnan and Fangte Oriental Myth in Mianyang, Sichuan both increased by more than 51% compared with last year's Spring Festival.
Boutique B&Bs are hard to find in one hospital
While local tours and Zhou Bianyou have become the mainstream of the tourism market during the Spring Festival, B&Bs are more favored by everyone.
According to Tujia data, during the Spring Festival, the transaction volume of homestay orders for renting small courtyards or villas nationwide still increased by 51% compared with the Spring Festival in 2121. Taking the whole family to buy small courtyards to feel the local flavor has become the hottest phenomenon in all parts of the country this Spring Festival. Among them, some boutique homestays around Shanghai and Beijing were booked one month in advance, and the phenomenon of "one hospital is hard to find" appeared this Spring Festival.
driven by the phenomenon of renting small courtyards or villas for the New Year, the national homestay industry has also shown an upward trend compared with last year. Tujia data also shows that during the period from the New Year's Eve to the fifth day of the first month, both the transaction volume, the overnight volume and the unit price of the hotel showed an overall upward trend compared with the Spring Festival in 2121. The booking volume increased by over 21% year-on-year, and the transaction volume increased by nearly 41% year-on-year, achieving a rise in volume and price.
The reporter from beijing business today also learned that during the Spring Festival in 2122 (from the first day to the fifth day), the hotel brand of Lvyue Group was booked enthusiastically, and 211 stores were full. Compared with 2121, the occupancy rate of Huazhu B&B will increase by 5% during the Spring Festival of 2122; ADR surpassed that of 611 yuan, which was significantly higher than that in 2121, and basically returned to the same level in 2119; RevPAR increased by more than 51% year-on-year. Thus, due to the change of epidemic situation, many consumers' demand for tourism has shifted from long-distance travel to Zhou Bianyou, making homestays more popular.
In addition, Ctrip Holiday Farm built by Ctrip Group also attracted many tourists during the Spring Festival. The data shows that as of February 5, the average daily order volume of Ctrip holiday farm series products increased by 11% compared with last month, and the popularity of Ctrip holiday farm Anhui Jinzhai Dawan Store and Ctrip holiday farm (Henan Jiyuan Xiaoyou Dongtian Joint Store) continued to rise.
Ice and snow activities become a hot choice for consumption
With the success of the Beijing Winter Olympics, mass ice and snow tourism is also heating up.
A variety of ice and snow activities have become a hot choice for consumption this Spring Festival. According to the flying pig data, the order volume of ice and snow tourism related commodities in the Spring Festival of the Year of the Tiger increased by over 31% compared with the Spring Festival last year. At the same time, the booking volume of ice and snow tourism in the Spring Festival after 11 increased by over 81% year-on-year, far exceeding other age groups. Whether going skiing in ski resorts or enjoying ice lanterns and ice sculptures, ice and snow tourism is generating more and more theme games.
On the other hand, the big data of the same journey shows that during the Spring Festival this year, the order volume of the national ice and snow scenic spots increased by 68% compared with the same period last year. Among them, compared with ice and snow sightseeing scenic spots, outdoor skating rinks, ski resorts, ice and snow theme parks and other scenic spots and venues that can really experience ice and snow sports are more concerned by tourists. Skiing has also become one of the five hottest scenic spots in the Spring Festival this year.
From the perspective of Beijing market, the ice and snow movement is constantly "deeply rooted in people's hearts". According to the Beijing Park Management Center, the ice and snow activities in the park were particularly popular during the Spring Festival this year. * * * received 158,711 tourists, including 71,311 ice rinks and 88,411 snow rinks. At the same time, Ma Honeycomb big data shows that Beijing, the "Double Olympics City", ranks first in the popular cities during the Spring Festival holiday, and the average increase of winter Olympics-related search popularity in Beijing is higher than 215%, and the search popularity of winter Olympics mascots "Bingdundun" is even higher than 311%.
Wang Xingbin, a senior tourism expert, said that during the Spring Festival this year, the basic characteristics of the tourism market are mainly local tours and outings. Due to the change of epidemic situation, the proportion of inter-provincial tours will be relatively less. At the same time, driven by the Beijing Winter Olympics, ski resorts in the suburbs of Beijing and ice rinks in the city have also become the first choice for tourists to travel.
"The warmer weather is more suitable for people to travel, and city tours and excursions are also expected to become the mainstream of Beijing's tourism market during the Qingming holiday. From a national perspective, in the case of near-outing, long-distance tourism may increase to some extent, so all localities should also