There are many factors to consider when planning a WeChat public account operation plan:

1. Understand the purpose of the company’s WeChat operation

This is very important. If If you don’t even know the purpose of your company’s WeChat operation, then your WeChat operation plan will undoubtedly be ineffective. Each enterprise serves different projects, so the direction of WeChat operations will also be different, as well as goals such as how many followers to increase.

2. Learn to analyze public accounts in the same industry

Usually peers are your best teachers. There are many things that you don’t need to re-explore, and even their successful WeChat operation methods, Or just move the content layout over and learn from each other's strengths. In the process, you will find more deficiencies in the company's operations. Only in this way will it be conducive to the progress of the company. Learn more from excellent public accounts.

3. Familiar with WeChat operation skills

A plan is not like a plan, because plans are often based on estimates, while plans must be implemented into specific details. Including the work arrangements, division of labor, daily tasks, activities, etc. of WeChat operations, it will take some time to collect information to make such a detailed plan. You can also learn to analyze data on increase in followers, number of article reads, etc.

4. After completing an activity, conduct a review to consider the reasons why the expected goals were not achieved during the process, and prepare for improvements for the next activity. Just like after a fission event, if the fan target is not achieved, we will review it from the aspects of prizes, publicity channels, copywriting, etc.