1.

Preface

Food is the most important thing for people. It shows the importance of food. People eat in homes and restaurants. The latter category is subdivided as follows:

Western food: 1. High-end restaurants: pay attention to taste and grade. Price is high. Suitable for high-income people.

2. Fast food restaurants, such as McDonald's and KFC. Suitable for teenagers.

Chinese food: 1, hotel: winning by scale operation.

2, small hotel: win with special signature dishes.

3. Chain fast food restaurants: winning by chain scale operation.

4, food stalls: win at will with low price and good quality

If you find a foothold in the fiercely competitive market? The "selling" point is very important. China traditional food "porridge" as the main product of a series of products, although many people know, but not much good management. It is both a blind spot and a selling point. As long as there are good products and good management methods, they can be popular in the market. Good results have been achieved.

"porridge" dictionary explanation: porridge. A semi-liquid food cooked with grain or grain and other things. Eating porridge is a traditional eating habit of China people. It has a history of thousands of years. It is one of people's main diets. Especially the main food of Buddhist disciples. In the year of famine, the court and official The Rich House set up a "porridge" shed to help the disaster, which showed the importance of "porridge" for survival. With the changes of the times, people should not only eat well, but also eat skillfully. Modern research shows that eating "porridge" has more health care, beauty and dietotherapy effects. The application of medicated porridge is the best way to take care of the health, and it is simple and easy to do. So far, "porridge" is still one of the most popular foods in China. Such as millet porridge and corn porridge in the north; Guangdong's boat porridge and brother porridge are spread overseas and popular in Southeast Asia. Besides the general diet, its utility can also be used to prevent diseases, treat diseases and maintain health and beauty. Due to various reasons, such as scattered methods, single varieties and wrong marketing methods, industrial management cannot be formed. We just seize the opportunity, dig and sort out, collect and select hundreds of practical porridge charts, and launch the series of products of Hekou One Porridge to meet the market demand. The investigation shows that this is one of the industries with low investment risk, wide application, small cost and large profit, considerable market prospect and high return rate.

II.

Market research and competition

At present, people's understanding of porridge is still limited to the general state, with a single variety, such as a few common varieties of rice congee with pickles, eight-treasure porridge (red) bean porridge, millet porridge, preserved egg porridge, etc., and there is little publicity on the utility, and the sales methods are outdated. There is no special porridge shop and corresponding marketing network, so there is a big market gap and no obvious competition.

Ordinary porridge can only satisfy hunger, with low price and low profit, and people are highly selective. What we have introduced are hundreds of green products with dietotherapy, health care, beauty and longevity.

selling point: not porridge, but health! The concept of taking porridge as general food has long been out of date, and its positive significance lies in helping people improve their quality of life, restore their self-esteem and self-confidence, meet people's psychological needs, and make consumers get value and satisfaction from it. At the same time, before others wake up, find out the potential needs of consumers and create them for them to seize business opportunities.

iii. consumer research

1. target: general consumers, with emphasis on infants, students, the elderly, pregnant women and patients.

2.

Main benefits: nutrition, hygiene, good taste, health care and dietotherapy.

3.

Main occasion: breakfast: an economical and nutritious breakfast. Cooperate with some sales. Dinner: in addition to the above functions, the focus is on hospitals and schools. Supper: Provide leisure space and nutritious food for customers who eat supper. (It is also an opportunity to provide excellent service to taxi drivers at night)

4.

Importance: patients, students and the elderly need nutrition; Avoid the trouble of cooking porridge and the inconvenience of buying raw materials and ingredients; More secure, hygienic and nutritious, and more effective. The tonic effect of high-grade porridge makes people with status feel superior. Maintain health, save time and effort, and make consumers feel cheap.

iv. main products: more than 3 kinds of porridge and 62 kinds of dry snacks are supplied in turn (the formula and preparation method are separately reported).

1 cereal porridge 14 2 bean porridge 16 3 vegetable porridge 36 4 meat porridge 4

5 flower porridge 12

6 fruit porridge 32 7 Chinese medicine porridge 8 8 fish porridge 2 9 other porridge 12

62 supporting products

1 cake 36 2 cakes 16

3 other kinds

.

Disadvantages: Due to many ingredients, the initial procurement is a little troublesome, and the promotion needs a process.

2. Pot-stewed vegetables: local special pot-stewed vegetables (such as Sichuan pot-stewed vegetables, Wuhan duck neck, Nanjing salted duck, Kaifeng bucket chicken, Jiangsu and Zhejiang spoiled vegetables, Guangdong and Hunan roasted meat and smoked vegetables), fresh kimchi, etc.

3. Local specialty snacks:

1.

Northern flavor: northeast Li Liangui bacon pie, Haicheng pie, Dalian jujube paste steamed cake, Tianjin mother-child clove cake, ten brocade sesame cakes, pancake fruit, Chengde mixed sugar pot cake, flower rose cake, a nest of silk oil cakes in Beijing, Hada cake in Inner Mongolia, Chinese hamburger in Xi 'an, radish cake and Qin Zhen cold rice noodles.

2.

Southern flavor: Taiwan Province peanut stone cake, pickles cake, bean paste pot cake, pumpkin cake, Sanxian pot cake, Shanghai distiller's grains cake, scattered silk pot cake, Sichuan pepper and salt pot kui, rose cake, Jiangsu Huangqiao sesame cake, Suzhou sesame cake, Yangzhou jujube paste cake, Taicang bad oil spring cake, Guiyang chicken cake and Hangzhou coir cake. Wuhan Laotongcheng Bean Skin, Xiaotaoyuan Crispy Cake, Noodle Nest, Bean Paste Lotus Root Cake, Guangxi Lianrong Sandwich Cake, Anqing Crispy Cake, Hunan Liuyang Fennel Cake, Jiangxi Jiujiang Osmanthus Tea Cake, Guangdong Chaozhou Lard Cheese Onion Cake, Guangzhou Xiaofeng Cake, Crescent Cake, Yunnan Egg Wheat Cake, Fujian Quanzhou Crystal Vegetable Cake, Quanzhou Taro Cake. Fried sea oysters in Xiamen, and so on.

There are many local snacks, which can be made according to local specific conditions. It is suggested that the snacks between the north and the south should be cross-linked, which is more attractive.

Five

Market suggestions

In the near future:

1. Open a model shop to promote the brand and expand its influence. The location is appropriate in the city center. The area is 4-5 square meters. The decoration style is based on the theme of returning to nature. It is simple and simple.

2. Delivery service: porridge. Families. People in dressing the give away menus (with diet porridge charts and symptomatic effects on them) and accept telephone orders.

In the medium term

1.

Chain stores can be opened gradually. They can join by franchise, and they are only subject to a small amount of trademark use fees and management fees. The head office distributes ingredients in a unified way. The stores only order and sell.

2.

Counters and shops in stores. You can also deliver goods to people (such as hotels, shopping malls, cinemas, discos and other places, parks, tourist areas, etc.)

3.

Combine with the re-employment project (contact relevant government departments to win support) to absorb a large number of laid-off workers, set up mobile trucks to supply them at regular intervals (stations, main roads and communities can be used), which will rapidly expand the number of employed people and exempt venue rents, and also expand sales. Fame and fortune.

4.

Establish your own website, conduct online publicity, order, join in, and expand sales channels.

Long-term

Industrial production: through merger, custody, entrusted processing, etc. It will take about one to three years to produce finished porridge (canned) and semi-finished products (bagged) in the original canned food factory and sell them in supermarkets

It will take about one to three years to gradually promote them

Six commodities positioning

1 popular series of foods

2 Price: vegetarian: 2.-2.5 yuan/bowl of meat and poultry, 3.-5. yuan/bowl

. Bowl

3 tableware: disposable

4 varieties: the store keeps more than 5 varieties every day, and orders are reserved according to the menu.

Seven

personnel are equipped with

one manager (single store), four producers and two cashiers. There are 8 waiters (all equipped in Class Two), 1 buyer (who can also serve) ***16 people. Each store can appoint personnel according to the specific situation.

VIII

Investment budget

1

Venue: 3-5 square meters. The rent is 1,5-2,5 yuan. If the second floor is rented, it will be even lower (the situation varies from region to region) < It can be simply decorated, and the price is lower)

Table: one 1 yuan, eight * * * 8 yuan.

Stool: one 3 yuan, 32 ***96 yuan

bowls (disposable paper bowls): one .3 yuan, 5 ***15 yuan

. A set of steamer, etc.)

Data fee: 2,8 yuan. Operating fund: 2,-5, yuan

Certificate, photo, fee, tax, etc.: 2, yuan for business photo, tax registration and some other management fees

Total: 26,41-37,41 yuan.

The budget for a 2.1-square-meter store

The rent is 5, yuan. If you rent the second floor, it will be even lower (the situation varies from region to region)

The rent paid in advance for the store for three months: 15, yuan

The store decoration is 2,-5, yuan (depending on the conditions, it can be simply decorated and the price is lower)

A table. 72 bowls (disposable paper bowls) with a price of * * * 2,16 yuan: .3 yuan, 1,5 ***45 yuan

electrical appliances: a refrigerator and a disinfection cabinet, the sum of second-hand 1 yuan

, an electric baking pan with a price of 1,5 yuan, an air conditioner with a price of 2,45 yuan

and a six-hole gas stove with two holes. Others: 25 yuan for scattered articles (stove, stainless steel barrel, one for large, medium and small; A set of steamer, etc.)

Data fee: 2,8 yuan. Operating fund: 2,-5, yuan

Certificate, photo, fee, tax, etc.: 2, yuan for business photo, tax registration and some other management fees

Total: 55,21-88,21 yuan.

Nine-benefit budget

Store with 1.3-5 square meters: If the daily flow (turnover) is 2, yuan, the gross profit will be 3, yuan per month, and the annual gross profit will be 36, yuan. The investment can be recovered in three months.

With the expansion of influence in the second year, the profit of orders and turnover will increase by 15%, which should reach 4, yuan/year. If it is done well, it can be doubled.

2.1 square meters store: With a daily flow (turnover) of 4, yuan, a gross profit of 5% will be 6, yuan per month and an annual gross profit of 72, yuan. The investment can be recovered in two months. In the second year, with the expansion of influence, orders and turnover will increase by 15%, and the profit should reach 228,/year. If it is done well, it can be doubled.

X

Creative direction

This product seems simple and ordinary, but it has a great effect. Most people only know one thing, but not the other. It is not easy for families, restaurants are unwilling to do it, and more people won't do it. Doctors can prescribe porridge, restaurants don't know pharmacology, or they don't want to do it. It is an industry that is not noticed by ordinary people but has great development space and unlimited business opportunities. Why not?

What is listed on the next page is not my own creation, but the successful remedies summarized by countless people after thousands of years of exploration and trial. I just collected, summarized, selected and sorted them out, and industrialized and commercialized them for the benefit of everyone, and benefited from them.

In recent years, eating porridge has become fashionable, and many big cities have large porridge shops, and business is booming. It is often reported in newspapers. It is possible to open porridge shops.

The following picture shows the comparison between the family and the porridge shop:

The variety making method is original, and the ingredients are purchased

The family is tedious, time-consuming and time-consuming, and the seasoning is not easy to purchase, easy to waste, and unprofessional

The porridge shop

Hundreds of varieties are supplied at the same time, which is widely applicable, time-saving, low in cost, good in taste, dietotherapy and beauty, and prolongs life. Don't waste.

The advantages of purchasing raw materials and ingredients are:

1. Raw materials are easy to buy. There are grain wholesale markets all over the country, and they are purchased locally. Naturally, people deliver them to your door.

2

Ingredients: vegetables, meat and poultry, flowers, fruits, traditional Chinese medicine and seafood can all be purchased locally. Local products with local characteristics can also be added recently to enrich the variety. Make a special feature.

3

Besides homemade side dishes with porridge, many of them are delivered by other manufacturers, such as pickles, stewed vegetables, etc.

Eleven public relations strategies

1.

Government support

Explain the enterprise's thinking to the leaders of relevant government departments, combine with re-employment, increase employment, and set up logistics

to sell trucks in this city to form a network operation. It also increases benefits.

Combining with poverty alleviation, many poverty-stricken areas have unique specialty resources. If we strive for the support of the local government and turn local specialty products into resource ingredients, we can not only increase the characteristics, but also win the support of "poverty alleviation funds"

2.

Medical and nutrition experts

This product should win the support of experts for both dietotherapy porridge. Send the materials, functions and other materials of this product to experts for demonstration. You can also ask them to be honorary consultants, etc.

3

With the support of the press,

TV stations and radio stations will jointly organize various activities, and the publicity work of this product

The life and food columns in newspapers and magazines are all free advertisements.

4

Other public relations activities

such as condolences to traffic police, lonely old people, orphans and disabled people, and other public welfare activities.