Hand-painted POP is a kind of POP advertisement, which is mainly used to stimulate and guide consumption and enliven the store atmosphere. Because of its low production cost, bright colors and silent sales staff, it is favored by the retail industry. So, how to make hand-painted popular posters? What are the skills? Please have a look together.
Six steps and skills of making hand-painted popular posters 1
General process of hand-drawn POP production
Step 1: Collect the content related to the activity or product.
Step 2: Refine the title and simplify the text.
Step 3: Choose a suitable layout.
Step 4: Choose the right color scheme.
Step 5: Select relevant illustrations.
Step 6: Make POP according to the format requirements.
Skills of making hand-painted POP
First, practice hand-drawing popular orthography or movable type.
Words are the basis of posters. Beginners are advised to buy a copybook and practice calligraphy with markers and calligraphy practice grids.
Second, master several commonly used font modification methods.
The title is the soul of a poster. A good title word can not only highlight the theme, but also make the picture more vivid. But there are many ways to modify the title, and beginners may not find the direction. You might as well find several decorative ways you like in practice, so that you can not only master the skills easily, but also learn better. At the same time, you can shorten the production time and quickly improve the quality of students' hand-painted POP posters.
Third, pay attention to the layout of typesetting.
The simplest typesetting is horizontal arrangement. Beginners would rather seek stability than expect life and change. At this point, the text and the title text can be distinguished by decorative lines or color blocks in the decoration, so that they can be distinguished from each other but echo each other. Other typesetting layouts are as follows:
Leave the four sides of the poster blank.
This is also known as the external "gas retention" of popular posters. If there is no gas retention, the content written in the poster will be pushed in all directions, which will make people feel suffocated and stuffy in their chests. The specific width of blank space will vary according to the size of the poster. There should be 3 ~ 5 cm blank space on the four sides of 2-open (530cm×760cm)POP paper. 4-inch (390cm× 543cm) POP should have 2 ~ 4cm blank on four sides; Generally, 0.5 ~ 1 cm is left blank on the four sides of the card.
Line spacing is greater than word spacing.
As long as the content of POP has more than 2 lines (including 2 lines), it should be noted that the line spacing of each line of text is greater than the word spacing. The specific line spacing is generally between 1/3 and 1/2. The requirement of word spacing is that words are next to words, but generally they cannot be connected together, so there should be a certain gap.
Title, illustration and text each occupy about 1/3 of the poster area.
The title and subtitle of a POP should add up to 1/4 to 1/2 of the whole POP area. Usually, the title accounts for about 1/3 of the poster area. (When the POP text content is less, the title can occupy about1/2 of the poster area; When there is a lot of text content, the title can also be compressed to 1/4. )
Fourth, don't mix colors with Otawa.
It is enough for a poster to have 3~5 theme tones. Too many colors are easy to get confused, and too few can't highlight the key points. Therefore, the author suggests that the headline can be written in 1~3 colors, the text can be written in one color (that is, the key contents (such as "delivery", price and date) can be written in another color.
Fifth, the choice of illustrations should be related to the product.
For example, the picture below shows a slim young woman, which is easily reminiscent that Besunyen's target customers are young women, and her slim figure can better show the slimming effect of the product.
The sixth is the production of activity posters.
Generally speaking, the main titles of event posters are relatively direct, so people can know what the event is at a glance, or the main titles are more interesting and the subtitles are more straightforward.
There are usually two types of activity poster body templates.
1. Time and place type. Just like writing a composition when I was a child and explaining "when, where and who happened", we can tell you the time, place and other things that need to be notified through this activity poster.
2. reward temptation. "There must be brave people under the grand prize". If your competition is rich in prizes, why don't you tell everyone? Perhaps, the number of participants will be doubled and the atmosphere of the event will be more enthusiastic.
Of course, it is more attractive with a related cartoon illustration.
Six steps and skills of making hand-painted popular posters II
Draw according to photos
For beginners, learning to draw by hand is more helpful than drawing pictures according to photos, which lays a solid foundation for future outdoor sketching and creation. If beginners go directly to the field to sketch, they will generally feel that they don't know where to start, either the proportion is wrong or too biased, and they are obsessed with a detail and stuck in the performance of light and shadow. Therefore, it is relatively easy to cover the picture according to the photo, and students do not need to be distracted by light, shadow, color and proportion. The key point is to understand the general level of black, white and gray. The performance of black is not a rigorous sketch performance, but mainly emphasizes the general expression and understands the rhythm of the picture. Therefore, it is necessary to practice montague's hand painting. We must keep practicing, understand the organizational language of pictures and learn to choose.
Problems needing attention in painting
First, selective painting
Every photo we choose can't be perfect, we need to re-compose. The most important principle is to choose the visual center and focus of each photo, that is, the theme of the photo itself, and the rest are secondary links, so we should crop it appropriately. Paintings that can be summarized are boldly omitted and summarized according to the needs of the picture, and necessary subjective treatment is made. Any object doesn't need to cover everything. It needs to move, change objects and add scenery according to the picture, all of which are to set off the needs of the theme.
Second, strengthen contrast.
Strengthen the contrast of light and dark changes, make the light brighter, darker and darker, and develop a sense of hierarchy. Strengthen the contrast between the density of the picture, emphasize the difference of the material by expressing the material of the object, and properly density it, so as to truly achieve the realm of sparse but not leaking.
Third, grasp the body.
In montage, it is necessary to grasp the shape and present a clear structure, so that the pen can be in place, and the trend of the pen should follow the structure of the object to achieve the effect of winning more with less. Don't ignore the thickness and volume of the object, and dig these details patiently, so that the picture can bear looking.
Fourth, the technique of expression
There are many forms of painting according to photos, and it is not limited to expressing the picture effect by the density relationship of lines. We can also use pens to lighten colors or use rich colors for rendering, which makes the picture more vivid and energetic. In the process of coloring, we should pay attention to go from shallow to deep, go deep at different levels, start from the whole, draw a contrast, highlight the main body and portray it carefully. Finally, practicing painting will help improve our highly unified generalization ability and predictive control ability for bright, gray and dark pictures, which will help beginners to enter the state quickly and is one of the shortcuts to learn hand painting.
Six Steps and Skills of Making Hand-painted Popular Posters Part III
Gouache is an opaque watercolor pigment, which has long been used to draw architectural drawings. Because of its strong coverage, painting skills are easy to master. Let's introduce the skills of gouache rendering and halo removal.
In architectural drawing, vignetting is the key to express light and shadow. The main difference between gouache and watercolor rendering lies in the way of brush strokes and covering methods. Ordinary brushes should not be uniform over a large area. Very thick gouache pigment needs to be quickly coated on the drawing paper with a small brush and brushed repeatedly. If the area is not large, you can paint the color on the paper with a gouache pen. In the process of blooming, according to the characteristics of different brushes, multiple pens can be used at the same time to achieve good results.
There are several ways to eliminate dizziness with gouache:
Direct method or continuous coloring method
This vignetting method mostly adopts small area rendering. This painting method is to directly adjust the pigment, emphasizing the use of brush strokes rather than letting the color flow downward. Large-scale gouache rendering, it is to use a small wooden brush, brush back and forth, and add color to make it appear dizzy. The paper must be kept wet.
(2) Imitate the rendering method of "washing" in ink painting and watercolor painting.
Although gouache is thicker than ink painting and watercolor painting, it can slowly flow down the board as long as the slope of the board is steep. Therefore, the method of "flushing" can be used to render a large area of vignetting. The method is exactly the same as ink painting and watercolor painting. I won't go into details here.
③ stippling rendering method
This method is to compose a composition with a small pen tip, which takes a long time, patiently and carefully using different gouache pigments to make it at different levels. The sky, trees, pools and lawns can all be colored by stippling, and the displayed objects are rich in color and strong in light.
④ spray priming method
Spraying is to spray gouache or a special pigment from the nozzle of the spray gun with compressed air to form a granular fog. Before spraying, you need to prepare a carved mask to cover it. Therefore, this method is complicated, time-consuming and troublesome.
In a word, the purpose of architectural performance is to better express the architecture and express the architect's design intention. As for which expression to choose, it depends on everyone's mastery and preference. Architectural performance is only a description of the architect's work.
Six steps and skills of making hand-painted popular posters 4
First, compare.
Contrast is the basic stereotyped skill of art design. Comparing two different things, shape and color is called contrast. Such as Fiona Fang, old and new, size, black and white, depth, thickness and so on. Put two obviously opposite elements in the same space, and through design, make them both opposite and harmonious, contradictory and unified, get sharp contrast in strong contrast, and get complementary and satisfying effects.
Second, harmony.
Harmony contains the meaning of harmony. On the premise of meeting the functional requirements, it coordinates the combination of shape, color, light and quality of various indoor objects and becomes a very harmonious and unified whole. Harmony can also be divided into harmony between environment and modeling, harmony of material texture, harmony of color tone, harmony of style and so on. Harmony can make people get quiet and peaceful satisfaction visually and psychologically.
Third, symmetry.
Symmetry is the traditional technique of formal beauty and the earliest law of formal beauty mastered by human beings. Symmetry is divided into absolute symmetry and relative symmetry. Up and down, left and right symmetry, isomorphism, homochromatic and homogeneous pairs are called absolute symmetry. In interior design, it is relatively symmetrical. Symmetry gives people the impression that order, solemnity and neatness are the beauty of harmony.
Fourth, balance.
In life, the golden rooster is independent, and the actor walks a tightrope, which gives people a stable visual art enjoyment from the balance of power and gives people a visual balance psychology. Balance is to configure different shapes, components and colors according to the central axis and center point. Compared with the symmetrical form, the balanced form is vivid, vivid, harmonious and beautiful.
Fifth, the level.
A decorative composition should be divided into levels to make the picture deeper, wider and richer. If you lack a sense of hierarchy, you will feel mediocre, and interior design should also pursue a sense of spatial hierarchy. For example, the change of color from cold to warm, brightness from bright to dark, texture from complex to simple, shape from large to small, square to round, composition from aggregation to dispersion, and texture from single to diverse can all be regarded as rich changes. Hierarchical changes can achieve extremely rich visual effects.
Sixth, echo.
Echo goes hand in hand with shadow. In interior design, ceiling, floor, desktop and other parts will play a corresponding role by adopting echo method and dealing with the body. Echo is a kind of balanced formal beauty and a common technique in various arts. Echo also has the theory of "corresponding symmetry" and "relative symmetry". The artistic effect of echo is generally obtained by means of image correspondence, virtual reality and momentum.
Seven. Continue.
Continuity means continuous extension. People often use the word "image" to refer to the external shape of all objects. If the image rises or falls regularly, it will continue from left to right. This continuation technique is used in space, which gives space a sense of expansion or guidance, and even deepens people's impression of key scenery in the environment.
Eight, concise.
Concise or concise. Refers to the indoor environment without gorgeous decoration and redundant accessories. In line with the principle of less but better, try to reduce interior decoration. It is believed that "less is more, and simplicity is richness". Simplicity is one of the methods worth advocating in interior design, and it is also a very popular trend in recent years.
Nine, unique.
Unique is also called special. The uniqueness lies in breaking through the original law and standing out from the crowd. In nature, "a little red in the evergreen tree and a piece of green in the desert" are unique forms of expression. Uniqueness comes from contrast and exists in mutual comparison. In interior design, breakthrough imagination is especially respected to create individuality and characteristics.
X. tone
Color is one of the important factors that constitute plastic arts design. Different colors will make people feel different colors visually. For example, red, orange and yellow have a warm feeling, which is called warm color system, while blue-green has a cold and quiet feeling, which is called cold color system. In interior design, various colors can be used, and there are many colors, which can generally be summarized as "same color, similar color, adjacent color, contrast color" and so on. , and can be used flexibly according to different environments.
; Steps and skills of hand-painted POP posters Steps and skills of hand-painted POP posters
Hand-drawing is a technical method of drawing patterns by hand used in various industries. Design hand-drawing is mainly the research hand-drawing of the previous design scheme and the expressive hand-drawing of the design results. The preliminary part is called sketch, and the result part is called performance diagram or effect diagram. Let me share with you the steps and skills of hand-drawing popular posters, hoping to help you!
General process of hand-drawn POP production
Step 1: Collect the content related to the activity or product.
Step 2: Refine the title and simplify the text.
Step 3: Choose a suitable layout.
Step 4: Choose the right color scheme.
Step 5: Select relevant illustrations.
Step 6: Make POP according to the format requirements.
Skills of making hand-painted POP
First, practice hand-drawing popular orthography or movable type.
Words are the basis of posters. Beginners are advised to buy a copybook and practice calligraphy with markers and calligraphy practice grids.
Second, master several commonly used font modification methods.
The title is the soul of a poster. A good title word can not only highlight the theme, but also make the picture more vivid. But there are many ways to modify the title, and beginners may not find the direction. You might as well find several decorative ways you like in practice, so that you can not only master the skills easily, but also learn better. At the same time, you can shorten the production time and quickly improve the quality of students' hand-painted POP posters.
Third, pay attention to the layout of typesetting.
The simplest typesetting is horizontal arrangement. Beginners would rather seek stability than expect life and change. At this point, the text and the title text can be distinguished by decorative lines or color blocks in the decoration, so that they can be distinguished from each other but echo each other. Other typesetting layouts are as follows:
Leave the four sides of the poster blank.
This is also known as the external "gas retention" of popular posters. If there is no gas retention, the content written in the poster will be pushed in all directions, which will make people feel suffocated and stuffy in their chests. The specific width of blank space will vary according to the size of the poster. There should be 3 ~ 5 cm blank space on the four sides of 2-open (530cm×760cm)POP paper. 4-inch (390cm× 543cm) POP should have 2 ~ 4cm blank on four sides; Generally, 0.5 ~ 1 cm is left blank on the four sides of the card.
Line spacing is greater than word spacing.
As long as the content of POP has more than 2 lines (including 2 lines), it should be noted that the line spacing of each line of text is greater than the word spacing. The specific line spacing is generally between 1/3 and 1/2. The requirement of word spacing is that words are next to words, but generally they cannot be connected together, so there should be a certain gap.
Title, illustration and text each occupy about 1/3 of the poster area.
The title and subtitle of a POP should add up to 1/4 to 1/2 of the whole POP area. Usually, the title accounts for about 1/3 of the poster area. (When the POP text content is less, the title can occupy about1/2 of the poster area; When there is a lot of text content, the title can also be compressed to 1/4. )
Fourth, don't mix colors with Otawa.
It is enough for a poster to have 3~5 theme tones. Too many colors are easy to get confused, and too few can't highlight the key points. Therefore, the author suggests that the headline can be written in 1~3 colors, the text can be written in one color (that is, the key contents (such as "delivery", price and date) can be written in another color.
Fifth, the choice of illustrations should be related to the product.
For example, the picture below shows a slim young woman, which is easily reminiscent that Besunyen's target customers are young women, and her slim figure can better show the slimming effect of the product.
The sixth is the production of activity posters.
Generally speaking, the main titles of event posters are relatively direct, so people can know what the event is at a glance, or the main titles are more interesting and the subtitles are more straightforward.
There are usually two types of activity poster body templates.
1. Time and place type. Just like writing a composition when I was a child and explaining "when, where and who happened", we can tell you the time, place and other things that need to be notified through this activity poster.
2. reward temptation. "There must be brave people under the grand prize". If your competition is rich in prizes, why don't you tell everyone? Perhaps, the number of participants will be doubled and the atmosphere of the event will be more enthusiastic.
Of course, it is more attractive with a related cartoon illustration.
Planning Book of College Students' Hand-painted Popular Poster Design Competition
One. Activity background
Exquisite and elegant campus, covered with thick poster culture, is rich in content and diverse in forms. Literary atmosphere promotes students' overall success. In order to promote the construction of campus spiritual civilization, prosper campus culture, enrich campus life and show the campus color of Bijie University. Bijie University Student Art Design Association will hold a popular poster design competition in this passionate 1 1 month! I hope that through this activity, teachers and students can pay attention to the quality construction of our campus and the artistic (beautiful) posters of campus activities. At the same time, it can promote students' understanding of pop music!
Second,
Activity introduction
1, activity name: Campus Hand-painted Popular Poster Design Competition
2. Purpose: This activity not only enriches the campus culture for all teachers and students, but also enlivens the campus atmosphere. It can also improve teachers' and students' interest in pop advertisements and explore pop poster designers with innovative consciousness and strong design ability.
3. Organizer: Bijie University
4. Organizer: Art and Design Association
5. Venue: Art Square
Third, the work plan:
1. Invite judges:
2. Preparation funds: Prepare materials and funds before 1 1.00.
3. Activity flow:
(1) Registration method: 165438+ 10-14, and indicate your name, contact number and qq.
⑵ Preliminary contest: After registration, the contestants will create their own works according to the given theme, and submit their works to the Office of Art and Design Association on1October 20th, 165438, and the judges will select the finalists.
⑶ Final: The final will be held on the spot. The four blank sheets used in the competition should be flat and clean, and other production tools and materials should be brought by the participants themselves. Participants who need help during the competition must first inform the staff. After the contestants finished their works, they were taken away by the staff, and they quickly left the competition venue.
(4) There are 4 on-site service personnel, 2 contestants and 2 judges. The competition lasts for one and a half hours, so you can submit your contribution in advance. The judges will score, and the final score will be the average score calculated after removing the highest and lowest scores. The results of the competition will be announced to the whole hospital.
Note: Outstanding works that do not win prizes will not be returned as collectibles.
(4) Total score = (preliminary score+final score) /2
(5) Award: Honorary certificate issued by Bijie University Youth League Committee and Art and Design Association.
Four. Participants and engineering requirements:
（ 1）
school
(2) Job requirements:
① Specifications of works: quarto
② Working materials: materials are not limited.
③ Form of works: unlimited.
④ Number of works: 1
⑶ Work theme: to be determined
Verb (abbreviation for verb) award:
(1), award setting:
First prize, bonus 100 yuan and a certificate of honor;
Second prize, second prize 80 yuan and honorary certificate;
Third prize, 50 third prizes and honorary certificates;
Ten certificates of excellence.
② Activity flow:
Publicity time:165438+10.5-165438+10.3.
Submission time of the preliminary round:165438+1October 20th-165438+1October 22nd.
The preliminary results will be announced on1October 24th at 165438+.
Final time:165438+1October 28th.
Redemption time: 65438+February 2.
Exhibition time: 65438+early February
Six, poster requirements:
Hand-painted campus popular posters 10, 4 in the preliminary competition, 4 in the final competition and 2 in the winners list;
Venue: campus bulletin board
Winner announcement time:165438+1October 30th;
As a prelude to the activity, posters play an exemplary role in improving the artistry (beauty) of campus posters, and natural quality is very important. For better publicity effect, posters should have a certain sense of series, and the specifications should be arranged by the Art and Design Association.
Seven. Activity budget
Unit price (yuan)
amount
Total price (yuan)
Bonus+certificate
First prize (one)
Second prize (second place)
Third prize (three)
Award for Excellence (ten)
Poster; playbill
publicize
flag
publicize
judge
Judge's fee
paperboard
Competition equipment
Marker pen; mark
Competition equipment
total
; How to make posters? How to make a poster Want to learn simple PS 1, open PS, create a new blank document, set the background color to white, and define the document size according to the implementation needs. 2. Then select a picture that can be used as a basemap and open it. Use the Move Tool to move the picture to the current document interface to create "layer 1", and then press "Ctrl+T" to adjust its size and position. 3. Then click the Add layer mask button in the Layers panel to add a mask to the current layer. Then select the gradient fill tool and fill it with a black and white gradient. 4. Then open a picture that can be used as a basemap and apply a mask and gradient fill to it. And adjust its transparency to make it look a little darker. 5. Insert another picture. Because the picture has a background, select the magic wand tool to select and delete the background. Then set its layer blending mode to strong light. 6. Then select "Text Tool", enter the content related to the exploration topic, such as "SecretAdvertuers", set the shape of the text, and apply the style. The parameters are shown in the figure. 7. Create a new layer, and then press "Ctrl+Alt+Shift+E" to create a stamp layer. Performance filter → artistic effect → poster edge. 8. Then perform filtering → sharpening → "USM sharpening". The parameters and effects are shown in the figure. 9. Finally, add some text descriptive information and apply related styles. The final effect is shown in the figure. How do novices make posters? The basic detailed process of poster design is hand-drawn. First, buy paper and posters 79cm* There are two kinds 109cm: black and white. Usually, vertical pigments are used as the most basic pigments. Generally speaking, it makes advertising colors cheaper. Also, short posters are easy to draw with Mark. When you draw with a marker, you should first determine what the theme is, and then make a sample, that is, you should draw a picture on paper, where to write it, what to draw and what to draw, and then think about it. Then, you should write it on the poster according to the title of the sample Under the heading, you should write down the specific content of your activity with the word pop. There are books on the internet. If you want to paint posters for a long time, you can always buy some books on this subject. In fact, posters don't have to stick to one format to draw different contents. You can use different formats, such as this one. Write down the content of political study and life, find an open space, draw some lace, or find a bigger land to draw flowers, trees and cartoon characters. You can draw anything you want according to your content. That's it. Let me show you a photo. This is the most basic. It's a little tight It should be very long (mind you, you said to send it to your email, email). How to design a poster? First look at other people's posters of the same type, refer to a few more, and learn from each other's strengths. Do it for yourself. How to make a poster with Word? An online dialog box will appear on the right of File-New. If you find it, you can do it. But personally, if you make a poster, it is not much different from the ordinary wall newspaper, mainly depending on your typesetting and your proficiency in word. If you want to make it better, it's easy to do. How to make a huge poster? Well, the unit m is not indented in the software. 1400x200 inkjet printing 30-50dpi printing 300dpi how to make a poster 1, open the material picture (open the picture with the person as appropriate) 2, image-adjustment-decoloration 3, image-adjustment-inversion 4, image-gradation (adjustment picture) 5. Methods: Select all the images in the canvas (choose-all from the menu), edit-copy (or ctrl+c), click the channel panel-create a new channel, edit-paste (or CTRL+V)- deselect. 6. Load the channel as a choice. 7. Return to the Layers panel-create a new layer and then hide the background layer-click the layer 1 (that is, the newly created layer) -Alt+Delete to fill the foreground color (when the current color is black)-deselect. 8. Create a new layer 2- transfer layer 2 below layer 1 and fill the background color with ctrl+Delete (if the background color is light, you can choose the color according to your preference). 9. Select a brush to erase the background, and then type to edit it (the erasing effect is shown in the figure). How to make posters in primary schools! Really? How to make a poster in word can be designed and typeset in word.