Theme sets goals and controls direction

Disassemble the book "Xiaoqiang's Promotion"

R: Read the original text, so don't let it just stay as an idea. Try to turn it into a goal of yours. You might as well use the S.M.A.R.T.? rule to clarify your goals first. "SMART rule?" "Yes, it is the five principles for setting goals.

S-Specific? This means that the goal must be clear and cannot be vague.

M —Measurable? Is there a standard for achieving the goal? A-Attainable? A goal must be achievable, or achievable with effort. .

R—Relevant? Goals must be relevant to other goals. How will completing this goal help your other goals?

T—Time-based? Goals must be clear. Deadline. That is, a goal is meaningful only if it is achieved within a certain time.

In this case, your plane is ready to land." Lao Fu took out one from the bag next to him. A small notebook, take out a pen, and write while talking.

I?Book-opener explains and guides: Restate the knowledge in your own words;

(why) We often list many goal plans, such as losing weight/fitness, reading, and learning something skills and so on, but what’s the end result? Are most cases falling into the cycle of "talking about excitement, thinking about it and moving, and then not doing anything afterwards"? Take a look at our goals. Are there any problems when setting goals?

(what) How to make goals controllable so that our execution can be implemented, measured by the five indicators of the SMART rule:

(how)

①S specific? For example: I want to lose weight. Is this goal clear? How to lose weight? It is more clear to quantify it with a specific data, such as weighing on an empty stomach in the morning and losing 10 pounds, or more professionally measuring body fat rate to make this weight loss goal clearer.

②M measurable can measure the weight loss example as above, through 10 pounds or the body fat rate dropped to 25% (girl standard). Such specific numbers, combined with corresponding tools, make our goals visible. Measurable. ?

③A attainable? Everyone has achievable goals, but whether they are feasible is also a very important dimension in goal setting. Combined with your own physical condition, you can definitely achieve a 10-pound weight loss, and you will be motivated only by executing it.

④R relevant? Is the goal of relevance my own strong need, or is it an act of following the trend? It is clear that losing weight is consistent with my overall goal of building a good image and improving my self-confidence.

⑤ Time-based? Deadline is also very important. You must remember to add a time limit to your goal. Once you let it go, it will be far away. According to your actual situation, formulate a slightly Pressure time limit, such as losing 10 pounds in 2 months, etc.

(where) The SMART rule can be used to guide goal setting and test the rationality of goals, such as completing something, achieving a task, achieving a result, etc. It can be used for both individuals and team tasks. . But it must be clear that the SMART rule cannot solve the implementation of goals. Without action, no matter how perfect goal setting is, it is empty talk.

A1: Describe your relevant experience

At the end of June last year, our group suddenly announced the establishment of a media convergence center. At the same time, it carried out corporate management, which meant that it had to bear the responsibility for economic indicators, Go to market. The reform came very suddenly, and the most affected person was that I had just started studying time management courses for more than half a year. In order to complete the sales target, not only do I have to run around looking for partners, but every time I learn about a new project, I see no hope, but my anxiety intensifies. I am burdened with invisible pressure every day, and I am simply unable to devote myself to accompanying my parents and working for them. The family cooks delicious food. . The quality of life and happiness index have also declined sharply.

My goals seem to be specific, measurable, and have deadlines. That is the business target to be achieved in 6 months. But is the goal achievable? It seems that it can only rely on hard work + luck. Are the goals relevant? I only regard it as a work goal, so apart from anxiety, it is the fleeting joy every time I complete a part of the target, because it has nothing to do with realizing self-worth, such as learning and growth.

A2: How can I apply it in the future

? Fortunately, I learned Xiaoqiang’s content on how to set achievable annual goals during the Spring Festival. Use the 9-square grid and smart rules to break down the goals of work, study, growth, sports and health, etc., and continue to work hard and persevere in balancing work and life. Let’s talk about the application of smart rules for setting work goals.

1. S-Specific? The goal must be clear, that is, the annual target for 2019.

2. M-Measurable? Measurability of goals. Is there a standard for achieving the goal?

On the basis of the annual goals, I need to refine the indicators for the first half of the year and each quarter. Because some of the subdivided indicators are related to fixed time nodes. For example: March to June and September to December are the peak seasons for event marketing. July-August is the peak period for summer parent-child travel projects. In this way, the goals are measured and achieved in a specific time dimension.

3. A-Attainable? The achievability of the goal. A goal must be achievable, or achievable with hard work.

In the past, it was because the annual goal was only achieved through marketing activities in the market. There is a lot of uncertainty in the middle. It depends on luck to meet a high-quality sponsor from Party A’s father. Now, I split the goal into several projects in different directions. 1. Event marketing: the creativity and high-quality sponsors of the event; 2. Cooperation with industry authorities: terminal marketing can achieve the durability of cooperation; 3. Cooperation with third parties: cooperate with our advantageous resources and professional marketing teams, It reduces profit margins, but improves efficiency and trains the team; 4. Create your own IP products, which is also the core and key to the sustainable realization of goals in the new media environment. Through such dismantling, it is equivalent to putting eggs in different baskets, which may not necessarily allow a hundred flowers to bloom, but at least reduces the risk of unachievable goals. At the same time, combined with the 4D rule, it can better focus on core value projects.

4. R-Relevant? The goal must be relevant to other goals. How will accomplishing this goal help your other goals?

Because the creation of own IP products is separated from the achievability of goals, work and self-learning and growth can be combined to better satisfy the sense of self-worth.

5. T-Time-based? Goals must have a clear deadline. That is, a goal is meaningful only if it is achieved within a certain period of time.

In addition to using the year as the deadline, according to the characteristics of different achievable goals, corresponding semi-annual, quarterly, and monthly goals are derived. Next, a Gantt chart is drawn to make the goals Achieving visualization can both facilitate and make timely adjustments.

?Through such goal dismantling, although there will still be a certain amount of pressure, I have more direction and confidence.

Of course, no matter how good the goal is, it must be achieved through action. Next, let’s work hard towards the goal!