First, we must locate our own customer groups
Generally, Mala Tang consumers are low-and middle-income people, and the most common ones in cities are young women or students. Most women prefer stimulating food, while students like cheap and affordable food best. The consumption of 35 yuan is acceptable to both migrant workers and students. The accuracy of this positioning will determine the development of store business in the future.
Second, the choice of store address
A store can become famous in one month by choosing a good address, while opening a store in a garbage lot will even take a year to promote and operate, but the return is much smaller.
Third, the decoration problem
When operating the snack business, most people will enter a misunderstanding, that is, the store decoration should be luxurious and upscale, which is a big mistake. Because you are engaged in snacks, most of the people who come here to spend money are low-income, and your luxurious decoration will keep many guests out directly.
IV. Hygiene
Hygiene should be an issue that restaurants must pay attention to and pay close attention to. Especially in restaurants in big cities, we should pay more attention to the fact that the storefront business premises must be specially arranged for personnel to clean up immediately, so as to completely keep the guests clean.
V. Consumer psychology and pricing
Generally, most people who enter mala Tang shops are from the bottom of society with low income. If your food is priced too high, it will directly affect their consumer psychology. The same thing can be set at different prices, so you should have all the initiative flexibly! For example, a string of vegetarian dishes with five vegetable leaves is sold for 5 cents.
VI. Service Issues
When your store is just starting, you must pay more attention to service. Everyone wants to be respected by others. If you respect others, others will remember you! The operator of a mala Tang restaurant should learn to communicate with customers more. When customers enter the store, they warmly greet and recommend the characteristics of the store, and they should often talk with customers to find out their comments on the taste of your store.
seven, taste technology
delicious mala Tang can make people unforgettable after eating. If it tastes bad, no matter how cheap you sell it, no one may eat it. If the taste is good and reasonable service and management are given, there is no worry about business failure. The quality of technology determines your later development. If you want to open a branch chain store, you must have excellent technology.