What are the design methods for food posters?

First of all, the posters we make are divided into commercial posters and art posters. Of course, for us, we all work for companies or customers, and they are basically commercial posters, so we need to understand some of the characteristics of commercial posters. What do commercial posters mean?

A poster promoting a certain product or business service.

When we make commercial posters, we need to consider the attributes of the product, the users of the product, and the objects of service. Only by making targeted designs that suit the project can we attract people's attention in a short time, thereby transforming ordinary users into potential potential users.

What should customers pay attention to when designing commercial posters? The first thing you need to know is that poster designs with different themes need to render different atmospheres and central ideas. The layout of poster design reflects the image and beauty of the poster. The layout design needs to be both beautiful and beautiful.

It also needs to be well organized and have its own characteristics to attract users to pay attention to the poster you designed. Only by winning the eyes of users can you have the opportunity to convert ordinary users into potential customers of yours. Otherwise, all the publicity you make will be in vain.

A successful poster design is inseparable from the structural arrangement and design of the poster layout. The following points need to be paid attention to in the poster layout design: 1. Poster layout design - simplified fonts. The current layout design trend is large titles, small articles, and large pictures.

, masculine and straightforward beauty with clear outlines (block structure), few turns in the writing, not broken into parts, less changes in fonts, and thick and black lines.

2. Poster layout design - Sectionalization Information of the same level is placed in the same section. There needs to be appropriate white space between sections, otherwise it will give people a feeling of unclear levels, and the key points and goals cannot be seen.

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3. Poster layout design - "shelf display" to "display" poster information by category will also reduce browsing time and get the information you need from the layout as quickly as possible.

Let me share with you my general steps for designing posters: No matter what you do, no matter what you do, we need to understand one thing before we start, that is, what is to be done? What is the purpose? When we are doing things, we only need to understand these two points and move towards

This direction will generally not deviate from the theme and avoid revising the draft again and again. For example: if Party A asks you to design a poster, the poster is for a new product water cup promotion, and you can enjoy the discount during a certain time period, then give it

At this point of information, we need to understand what the purpose of this poster is. The first point: we must understand that it is a new product, and it must be to promote the new product. The second point: we must know that there are discounts, and we must enlarge the discounts to attract users.

The third point: We must understand the purpose, which is to promote new products and attract users' desire to purchase. Clarify the theme style. Now that we know what to do and the purpose, we need to clarify the theme style direction of the design. Since we want to promote new products, we must also achieve

If there are discounts and activities that have the effect, then we can’t dominate them. We can’t just focus on one aspect. The characteristics of the new product must be amplified. The discounts can play a role in attracting users, but they must not weaken the search for materials. After the design has a clear style, we must look for

For suitable materials, you can’t just randomly find a product picture. The product picture must express the characteristics of the new product, at least it can’t be blurry with missing corners, so the material selection is also very particular. After the material is determined, start designing and making it.

Posters are nothing more than layout. Arrange them however you want to look good, but you must also pay attention to the clear theme, strong breathing, clear layers, and smooth reading.

Case Analysis If we want to do a good job in design and have certain design thinking and typesetting skills, we must appreciate a lot of excellent cases in our daily life, so we must improve our horizons and see the resources we can see, whether at home or abroad.

We must not miss it. When we appreciate works, we can't just look at them. Let's take a look at how to appreciate other people's excellent works? How to transform it into your own knowledge and apply it to your own design projects.

The poster above mainly promotes food. The main image is centered and typed. The theme copy and other copy are aligned and typed in the center. Illustrations of chopsticks, cups, spoons and other decorations are added around it. The taste copy is written in handwriting to reflect the handmade feel of the food. The colors are

The combination of yellow and red reflects the visual impact of appetite.

The poster above mainly promotes food. The main picture is typed in the lower right corner, and the theme copy and important copy are typed in the top visual area. Chalk fonts are used to reflect the handmade feel. At the same time, simple illustrations are used as decorations for the atmosphere of the picture, enriching the picture and also adding a sense of handcraft.

Reflecting the sense of handcraft The above poster is mainly to promote food. The lower right corner of the main picture is typed, and the theme copy is written in handwriting to reflect the handmade feel of the food. The picture mainly highlights the food and the theme copy, and is satisfied with excessive element decoration to highlight the main vision.