Nowadays, many people are playing short videos, but not many can do it well. Although short videos only last a few tens of seconds, every shot in a high-quality short video is carefully designed. If you want to make an excellent video, the script is very important for a short video. It is like the "skeleton" that connects various elements such as images, lines, music, etc.

So how to write a short video script for Douyin? Today I will share a short video script writing formula.

1. Short video script formula

First of all, you must determine the positioning of your Douyin account, and clarify the direction of the script based on your own positioning.

Then remember a formula: 5 seconds of attention + 10 seconds of reversal + 15 seconds of increasing followers.

What this formula means is that the creation of a short video script is mainly divided into three parts:

The first part needs to attract the user's attention, and then use highlights such as reversal to guide Users continue to watch, and finally achieve the purpose of users liking and following.

In fact, the number of seconds is just a generalization. Not only 15-second short videos, but also 30-second and 40-second videos can be created using this formula.

There are many short videos on Douyin that are popular around this formula.

Before writing a short video shooting script, you need to determine the following aspects:

1. Shooting positioning: In the early stage of shooting, we need to position the expression form of the content. For example, if you want to The short video is about food making, clothing dressing, or short plot.

2. Shooting theme: The theme is given to define the content. For example, in the clothing expert series, shooting a single color combination of a dress is the specific shooting theme.

3. Shooting time: There are two main purposes for determining the shooting time:

First, make an appointment with the photographer in advance, otherwise it will affect the shooting progress; second, determine the time when shooting can be done , can be made into a landing shooting solution without any dragging problem.

4. Shooting location: The shooting location is very important, whether you want to shoot indoor or outdoor scenes.

For example, wild delicacies should be chosen in green mountains and green waters, and indoor scenes should be chosen in ordinary home kitchens. These must be determined in advance.

5. Shooting reference: Sometimes there is a difference between the shooting effect we want and the final effect.

We can find similar samples and communicate with the photographer to determine which scene shots express what you want, so that the photographer can better shoot according to your needs.

6. Music BGM: BGM is a necessary component of short video shooting, and it is also very important to choose appropriate music to match the scene.

Douyin short video script creation process

Step 1: Determine a theme.

Step 2: Determine the characters, their relationships and environmental scenarios based on the theme.

Step 3: Design at least one turning point or conflict in the story so that users can remember it.

Step 4: Determine the lines and expressions of the characters in each link, how to move and other detailed settings.

Step 5: Determine how to set up the camera movement and shooting techniques for each scene, and how to present the most visually impactful picture effect.

Step 6: What is the ultimate meaning of the story? Is it chicken soup? Show off your skills or is it funny? Figure out what the final purpose of your story is.

If you can complete these steps, a complete script will basically be created successfully. The birth of a popular short video is the result of many factors, and the script plays an extremely important role in it. Friends who don’t know how to write a short video shooting script for Douyin, you can leave everything to Guangzhou Erma Culture.

Doujiju has an experienced and professional short video production team that provides one-stop services from short video account pre-positioning to script creativity, video shooting, video editing, to account operation and fan monetization.