There is a long-standing institution in France that specializes in authoritative appraisals of restaurants: "Michelin." Speaking of Michelin restaurants, mouth-watering food pictures will immediately come to everyone's mind, such as exquisite tableware, creative presentation, exquisite ingredients, star chefs with superb cooking skills, and low-key luxury and high-quality restaurants. Dining environment, etc. In everyone's perception, "Michelin stars" seem to be synonymous with "high-end gourmet restaurants". It is such a gourmet restaurant that is popular all over the world. Why can't it become popular in China? Investigating the reasons, I think the main reasons are the following four points.
The first point: flashy and too little portion
Every delicacy in the Michelin restaurant is beautifully presented. Whether it is the tableware or the shape of the ingredients, the overall beauty is reflected. It's more like an ingenious work of art, but after all, it's a delicacy placed on the table. The ultimate goal is to eat it. What's the use of just looking at it? The portion is too small and not enough to eat.
Second point: Expensive
Michelin restaurants are also expensive. This is because in order to provide guests with stable high-quality dishes every day, they have to spare no expense. We prepare the freshest ingredients on the ground, and even the seasoning is pursued to the extreme regardless of cost. For example, the Michelin restaurant uses 40 oysters to condense oyster sauce for seasoning, in order to extract the excellent taste, so that diners can get a quite shocking taste experience. , it can be said that it has been achieved to the extreme, which increases the cost, so it is expensive. Chinese people have always been about simplicity and are not interested in these overly expensive dishes.
The third point: low cost performance
In China, you simply don’t need too much food. China itself is a big food country, its own circle is strong, and there are many time-honored food brands. Against this background Compared with the Chinese food circle, the qualifications of Michelin restaurants in France are low. Consumers who spend two hundred to three hundred yuan to eat in restaurants can eat food with an experience similar to that of Michelin. In a Chinese restaurant, you can eat well, feel full, and have good service, so why not?
Point 4: Not suitable for Chinese people
Chinese people like to eat delicious food and have a long history of food culture. They especially like to enjoy delicious food at gatherings because Chinese people are more hospitable, so this is indispensable. Treating guests, and business people will also choose to go to restaurants to treat guests. Naturally, the guest’s experience must be the first priority. The requirements for food must be delicious and filling. Chinese people are always afraid of others when treating guests. If you are not full, you will always urge people to eat more at the dinner table and don’t stop using your chopsticks. The more happily the other person eats, the more the treater feels that the treat is not in vain. This is the hospitable temperament of the Chinese people. On the other hand, Michelin restaurants are too elegant and the food is too particular. Each dish is often only a small bite. After eating this dish, it often takes a long time to wait for the next dish, which makes diners anxious while eating. It makes the host lose face, so it is not suitable for Chinese people and they are not used to it.
To sum up, these four reasons can well explain why Michelin restaurants, which are popular around the world, are not popular in China.