First of all, the theme should be prominent, that is, the topic should be big. Then, the food should be featured, and you can also attach mouth-watering pictures. Of course, this picture can't be faked. You can also write down the recipe, and of course you can also write down that store has these dishes. At the same time, you can also find some restaurants to sponsor and issue some coupons to increase newspaper sales. (kill two birds with one stone)