I looked up most of the information about "Thirteen Fragrances in Wang Shouyi" on the whole network, and almost all of them agreed. Thirteen Fragrances in Wang Shouyi are the ancestral heritage of Wang Shouyi. It is said that his ancestors were officials in the capital of the Northern Song Dynasty, but later abandoned their official duties and opened a condiment shop in Kaifeng City, called "Xinglong Hall". In 1959, in order to make a living, Wang Shouyi took up the old business of his ancestors and sold thirteen incense in the rivers and lakes. Then, in 1984, the company registered, set up a factory for production, caught up with the trend of economic development, and soon became bigger.
As a traditional folk commodity, thirteen incense in Wang Shouyi in the early stage of market liberalization was far less famous than that in fool melon seeds in the same period. However, he insisted on the right path and reached glory. Only Laoganma can compare with him, and he can be called the folk head condiment of "Double Heroes". They all have traditional national character, and they don't borrow money, go public or advertise. In other words, don't give the opportunity to be controlled by capital, and keep yourself intact.
However, all the materials are vague about the name of "Thirteen Fragrances of Wang Shouyi", and there is no consensus. Because this name was not found in Wang Shouyi's ancestors, but was unintentionally obtained by Wang Shouyi during his wandering around the Jianghu. The old gentleman was silent and didn't say much when he was alive. He didn't tell anyone about it, so he took this story away. Many years later, his heir met his famous client, was asked at the dinner table, and suddenly realized on the spot. What this article wants to share is the origin of the name "Thirteen Fragrances of Wang Shouyi", and how such a name resounded throughout China came from. It sounds like an anecdote, but it does happen. At the beginning, his client was my colleague in the bank for 4 years, and Wang Shouyi got his inspiration, and there were "Thirteen Incense of Wang Shouyi" in the world.
In Xinyang and Zhumadian, north of Huaihe River in Henan Province, there is a custom of going to market in rural areas. I can eat endless food and vegetables, handicrafts and daily necessities at home, sell them at the market for a few dollars, and buy some things that are lacking at home. Generations have lived like this. Even in the 1 years when the market was strictly managed, grain, cotton, meat and all planned supplies were not allowed to be traded in the market, vegetables and handmade household goods were not banned, and the morning market was still lively every day. This morning market is called "Dew Collection". When the day is not bright, the villagers nearby come with their dishes. The morning is a pole high, and the dew is dried and the party is over, so they go home to work.
I went through that period and sold the fish I caught. It was that the flashlight for night fishing had no battery, and I needed to buy it urgently. I had 51 pairs of hair and no money in my pocket, so I took the fish caught early to the market for sale. Out of sympathy, a sister-in-law spent 2 cents to buy it, saying that your 1-year-old children should not learn from these five-legged monkeys. Five-headed monkey means guangshan dialect and crooked ways.
The rural fairs are busy with the Chinese New Year. After the new year, it is no longer a dew collection, and there is no time limit from morning till night. Ten miles and eight townships all rushed together to exchange needed goods. The sellers shouted one after another, and the buyers bargained loudly. During this period, the market was particularly active and conspicuous, and it was the sellers from other places. Among them, there was Wang Shouyi in the crowd of braised pork and spices.
Wang Shouyi's ancestral home is Kaifeng, and his home is Tongxu County. Kaifeng was once the capital of the Northern Song Dynasty, with a thick culture, especially on food. For example, in Shaanxi, a bowl of noodles with minced meat looks simple, but it contains the court culture of Han and Tang dynasties for thousands of years. The same is true of the people in this area of Henan. Through some simple dietary customs, we can feel the luxury of the original palace.
There are many scattered folk foods in Kaifeng Palace in the Northern Song Dynasty, including almond tea in Kaifeng night market and Hu spicy soup in Xiaoyao Town. There is also a kind of condiment commonly used in North and South China, called "Five Spices", a prescription cook the meat spice, which was also scattered from the Imperial Palace in the Northern Song Dynasty. Five kinds of spices are combined into one dose, which is used for the stereotyped formula developed in cook the meat and Song Dynasty. In fact, cook the meat added spices, which existed in the pre-Qin period. The ancients discovered the natural law of "medicine and food are of the same origin", and with the research and practice of medicinal diet, it developed to the extreme in the Song Dynasty, and there were 16 prescriptions of medicinal diet in Taiping Shenghuifang Shizhimen. Spread to the people, there are simple and practical "five spices" in medicinal diet, which are used as seasoning in dishes and thus spread.
The formula of five spices, generally five spices, namely star anise, pepper, cinnamon, clove and fennel, are put together, and the cooked meat has the taste of the royal chef, and the meat tastes sublime and fragrant, and you can never get tired of eating it.
In the area north of the Yellow River in Henan Province, five spices are widely used in cooking, and different areas have different usages. It is mainly bounded by the Huaihe River, and cook the meat is the main area to the south of the Huaihe River, which is called "braised pork" locally. Seal the spices in a small cloth bag and cook them with the meat. In the spice formula, there are fragrance enhancement, coloring, deodorization and antisepsis. The cooked meat is good in color and fragrance, and it can be kept for a few days. Therefore, it was developed later. According to the needs of taste, more spices were added, dozens of them, and generally more than a dozen. However, no matter how it is added, it is all based on the five spices, so the industry has a saying of "monarch and minister" for braised pork spices, with the five spices as the monarch and others as the ministers.
Huaibei is mainly used for seasoning, and it is mainly used for cooking and stuffing, so it can't be used alone. This usage should be originated by Wang Shouyi's ancestors, at least he played a role in popularizing it. From the explanation of dietary customs, Huaihe River is the dividing line between the north and the south, and the rice-producing area in the south eats rice; North wheat producing area, eat noodles. There is a very obvious difference between the meals in the two regions. There are many kinds of dishes in rice producing areas, but it is relatively simple in wheat producing areas. So far, noodles and steamed bread can be eaten for free, and vegetables are not needed.
This dietary custom is only used to illustrate a problem. People in the south of Huaihe River eat a lot of braised pork, and the days are tight, so they must make braised pork on holidays, including braised chicken and braised duck. North of the Huaihe River, we don't pay attention to braised pork, but there are inevitably five spices. Only when the dishes have the flavor of five spices can we feel that it is Chinese New Year. Therefore, when the five spices of cooking seasoning are ground into powder, it is convenient to use. Later, spiced powder also spread to the south of Huaihe River, and the dosage was not very common. The steamed stuffed bun stuffed earlier would be used, but it was generally not used by families.
What goods were sold in Xinglong Hall of Lao Wang's family in Song Dynasty? It is inferred that the five spices should be the main commodities. Otherwise, Wang Shouyi would not have sold this when he came out of the Jianghu in 1959. Why is this presumption? Because Wang Shouyi is not selling five spices, but an upgraded formula: five spices and eight flavors.
Yes, Wang Shouyi's hawking in the market is "five spices ~ ~ ~ eight flavors!"
There are various opinions about the formula of thirteen spices in Wang Shouyi, including thirteen kinds of spices, eighteen kinds, and dozens. I tell you here that there are thirteen kinds of "five spices plus eight spices", the formula of which was fixed on Wang Jiazu, and it was not invented by Wang Shouyi. That is to say, from the time Wang Shouyi came out of the Jianghu again to the time he registered his company in 1984, the goods sold by Wang Shouyi were not called thirteen incense, but his market shouts: "Five spices ~ ~ ~ eight flavors".
Wang Shouyi, born in 1932, was 52 years old in 1984, and he was still peddling in several markets in Zhumadian, Henan. His portrait of the scene, sitting on a pony, put a cast iron grinding tank for grinding Chinese herbal medicines in front of him, rolling back and forth with his feet on the grinding disk, greeting the spices in the grinding tank with both hands, and shouting one after another in his mouth: "Five spices ~ ~ ~ Eight flavors!"
In the market of Minggang Town, Wang Shouyi met a young man, who was not tall, thin, steady-minded, and had a youthful demeanor. His surname is Huang, and he works as a loan officer in a bank. At that time, the banks began to be divided, and there were just three banks: People's Bank, Agricultural Bank and Industrial and Commercial Bank. Mr. Huang was in ICBC, with my colleagues, and a colleague had never been red for decades.
Mr. Huang has an obvious professional personality, and is good at discovering market opportunities, which has been constantly displayed and confirmed. Ten years later, in 1997, we were still in the same line, he was in charge of external business and I was in charge of internal management. In those few years, this characteristic of him was put to the extreme use and became a famous billionaire maker in the circle. At that time, the famous "Three Musketeers" in the capital market stood out from him.
Mr. Huang was surprised to see Wang Shouyi selling goods in the market. It was the first time he saw five spices ground into powder, which was not the traditional cooking of Xinyang. He cooked the meat with onion and ginger. When they had a conversation, Mr. Huang loved to get to the bottom of it, and soon learned about it and thought it would have a big market. Later, after several contacts, they became friends, and gave Wang Shouyi two ideas: one was that grinding was too laborious and inefficient, so it was better to buy a mill. At that time, the market had already sold "one wind blows" shredders, which could be processed in large quantities and make the business bigger; The second is to change the name of the product, saying that you have five flavors and eight flavors. Isn't that thirteen spices? Just call it "Thirteen Fragrances".
in this way, thirteen incense was born. Wang Shouyi completely listened to Huang's suggestion, and when he went back, he bought a machine, built a factory and registered a company.
This is the origin of the name "Thirteen Fragrances of Wang Shouyi". The title is still there, and now he is a visiting professor at Wuhan University.