Of course, products can be photographed with their own mobile phones and uploaded to major food platforms, and exquisite product photos are better than those taken by merchants themselves. Of course, these all depend on the business's own intentions.
1, pixel height of picture
The texture (and "clarity") of the picture will directly affect the user's first impression of the freshness and quality of the dish. In contrast, most pictures found on the Internet become blurred after repeated copying and pasting. Instead of this, it is better to use your mobile phone to take photos one after another to give people a fresh and fried feeling.
2. Be good at using props to create an atmosphere.
Most businesses have no research on photography, and the biggest headache is how to pose. One of the techniques is to use props, such as tableware.
Try to choose solid color tableware (white is the best), especially when holding colorful dishes, solid color tableware can highlight the delicacy of dishes. The color of tableware should match the background tone. For example, wooden dining tables can choose wooden tableware. Under normal circumstances, it is not recommended to use black tableware, but if the background desktop is black and the food is light in color (such as rice noodles), it can also be matched.
Props can set off the atmosphere and create a beautiful dining atmosphere. Some online celebrity shops, western food and light food generally work hard on the atmosphere of food pictures, but for merchants who take pictures of their own dishes, they don't have to deliberately pursue the atmosphere, so the background is very clean. If you want to pursue uniqueness, you can watch food programs, refer to your peers, and learn to use props to enhance the beauty of the picture.
3. The pictures of dishes are real.
Authentic dishes will make customers have the authenticity of ordering. Don't deliberately increase the quantity or quantity of a certain ingredient for the sake of beauty, or change the taste and ingredients in the picture of the dish, and ensure the authenticity of the dish.
Use chopsticks, magazines, mobile phones, pens and other items with uniform specifications as reference objects, so that customers can have a rough estimate of the serving amount. The dishes in the picture should be completely exposed, not cut off, to avoid customers confusing the weight of the dishes. Don't change the color of the plate in the picture too much just to look good. You can simply set the scene and render the atmosphere, but don't exaggerate the shape of the dishes. It is best to ensure that the pictures are clear, true and clean.
4. The shooting angle is very important
Different shooting angles bring different shooting effects. When shooting, we should grasp the characteristics of dishes. The characteristics of food are different, and the shooting angle is also different.
General shooting angles include 90-degree overhead shooting, three-quarter angle shooting, head-up shooting and 45-degree oblique shooting. Generally speaking, shooting at 45 degrees is the safest and the effect is better. You can shoot the layering and integrity of food and improve it in minutes. For take-away, having a good-looking picture of a dish is equivalent to stepping on the door, which can directly attract users to place an order.